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The Medium is the Message: Format your pitch into a way that will be interesting and easy to understand.
Presentations are a Two-Way Street: Be well prepared for your pitch but do not sound too rehearsed. Remembrance of Things Spatial: Think of presentations as a virtual space that you can guide your audience through. Whether you enter a business pitch competition or you find yourself finally pitching your business ideas to potential investors or licensing companies, you need to win them with not only your idea but your personality. You need to first think about who is listening to your business pitch, and who is in your target market.
Your words and actions during your business pitch are very important and your delivery can be crucial to the success of your invention.
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Sponsors, publishers and individuals within companies can pitch their Best Digital Business Idea. The Pitch gives you a chance to present your Digital business idea to experts in a plenary session of the Asian Publishing Convention (APC). Think Digital and exploit interactivity, alerts, databases, payment gateways and real-time information through digital channels.
The audience will be asked to vote the best idea by a show of hands. This can be taken into consideration by the judging panel. The APC press conference report was picked up and showcased by the respected USA Media Intelligence service of the Precision Media Group run by Bo Sacks. No matter what industry you’re in or what your role is in your company, you network every day. And then when they have to stand up and deliver their pitch in front of a hundred other business owners, they’re nervous! The hardest pitches are those that are in front of a group of peers (especially when they’re potential clients). These days, thanks to preparedness, I can convey my business concisely and confidently in a few short words in front of hundreds. A perfect sales pitch has one simple goal: to convince your audience that you’re worth an appointment. If you can’t tell me in 30 seconds what you do and what you want, then I am not buying, investing or probably even listening any longer (except out of politeness). While serving as an expert reviewer at venture contests I have heard hundreds of entrepreneurs pitch their ideas. Successfully pitching a business idea in 30 seconds is much simpler than most people realize. SuccessTo laugh often and much, to win the respect of intelligent people and the affection of children, to earn the appreciation of honest critics and endure the betrayal of false friends, to appreciate beauty, to find the best in others, to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition, to know even one life has breathed easier because you have lived. Rather than making it look like a report, add details, pictures, and video clips to keep it varied.
Prepare for technical difficulties and think of ways to keep your audience engaged when things do not go exactly as planned. Give them a visual image of what you are trying to convey through the use of a Smartboard or Powerpoint presentation.


A business pitch is a short presentation about your idea, product or service which enhances an audience’s knowledge about your product and business, and helps them get to know you, the inventor. When you talk to potential investors or the judges of a competition who act as investors, they will want to hear business concepts on how your product will help their company. When conducting a good business pitch, remember to be yourself and tell a story that will help you connect to the investors, judges, or customers. There are smart people with smart ideas in every organization who never get a hearing nor find resources to implement them. Let’s liberate good ideas, not waste them! Each PITCH team will be entitled to one (1) FREE delegate seat and up to two (2) early bird rate delegate registration. And every time someone asks you what you do, you’re giving a sales pitch (whether you realize it or not). Yet I find that so many entrepreneurs don’t dedicate the time and effort they should into creating their perfect pitch.
A perfect sales pitch has a structured but natural flow: name > organization > role > hook > outcome + target > name > tag line. They weren’t paying attention until your incredible hook and amazing outcome statement.
Since many networking groups limit you to a 30-second pitch it makes sense that you start a habit of keeping your intro short. And by the way… if you cannot do it in 30 seconds, then you wont be able to do it in 30 minutes either! Select the three (and only three) points you need to make in order to back-up your Message Statement. Evidence can be in the form of statistics, examples, quotes from experts or even a simple story that illustrates the point.
Too many entrepreneurs spend all their time perfecting their technology, but forget to do even the most basic work on creating their message. Instead, add personal anecdotes or interesting stories that people will be more likely to remember.
Business pitch competitions can be a great start for a new business to hear feedback on their pitch before they talk to potential investors.
Tell your audience the problem you are trying to solve, and why the market needs your product. A business pitch can happen anywhere at any time, so be prepared in case you meet the perfect someone who’s ready to help take your product to the next level. Whether you’re looking to get a job, land clients, or secure funding, the sales pitch is what gets you in the door. I stood up in front of just 15 business owners and delivered a 1-minute rant that in no way differentiated me from the other web designer in the room. So give them your name again and throw a witty tag line out there to further cement your place in their memory.
In a world where there are more shady marketers than ever an authentic pitch will be appreciated by your audience. Often I am left completely clueless about what their real business models and concepts are.
My first piece of advice would be to select a model that works rather than experimenting on your own.


Choose anything that validates your claim and that gives your listener an emotional reason to want to learn more about your product or service.
In my experience this is one of the most common reasons for failure.  Invest time into your Message Map. If you are ready for larger companies potential investors, the same rules apply and you need be ready to display your product and business functions.
When talking to your target market you need to explain the functions and concepts of your invention.
Pitch your invention as an unforgettable story which will make you and your product be remembered in the back of their minds. Everything from your hook to your role to your outcome statement should be tailored to the group you’re talking to.
I changed mine around 40 times before I settled on a framework I really liked (and that worked in getting me more appointments).
I fail to understand what is unique and what would compel me to either invest or get involved.
There are many different models that we teach at Quickminds, but perhaps the simplest and best is the Message Map. Keep their attention toward details like customer needs, the industry, marketing tools, business models, competition, and the financial benefits that they could acquire. Open the door to continue the conversation, and offer a way to keep in touch, such as passing them your business card. Most of the time investors, judges and customers will have questions and feedback about your invention and your pitch.
Project your voice proudly, and you’ll dramatically increase the effectiveness of your pitch. The more fun you have in telling about your business, the more likely you are to connect with your audience and to win their business. You want to make a good impression with the judges or investors because they know people you might meet along the journey of producing your product. They are all designed to get you to take action (either to click on a link, to attend an event, or to write to your congressman).  To be compelling, your Key Message also needs to include a claim. Each group, whether it is inventors, judges or potential customers, will have different concepts which they want to learn about from your business pitch.
Pay as much attention to this as you do to your technology or products and I assure you that you will see huge improvements in your sales and pitching efforts. This is one of the hardest tasks for engineers and programmers, who want to be exact and perfectly factual in all statements.
Find a way to make a compelling claim and you will grab the interest of your audience immediately.



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