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It is always difficult when we have something that can be used for both personal and professional gain. Your personal social networks are constructed of people who either know you, acquaintances or people who share something in common with you. Therefore we share our lives through family photos, images of pets, our outings and update about how we feel, think or if we are in need of answers.
On your personal social media accounts it is acceptable to be random; a place to share cat photos, random Internet memes, articles that vary and expand on your personal interests. Though aiming to connect with like-minded people when using social media for business applies, the buck stops there when comparing with what you do with your personal accounts.
Since your goal is to connect with like-minded people you need to think of how your particular Industry cannot only find like-minded people to follow, like, or circle, but to have them find you easily as well. Within those two main topics many sub-topics can arise that are still related to what you do and where you are located. Thus, connecting locally is ideal as well as connecting with people who share the interest of your Industry.
This then allows people to find you since the topics you are sharing places your business in any and many algorithms (search or social) as being an authority. Business social media needs to differ from personal social media in order for your business to strive to thrive within the social media world.
Creator and head editor of Socialeyezer She enjoys finding the latest in social media, tech and geek culture. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In the last few years, Social Media has grown from being a mere digital channel for “socializing” with other media, into one of the most powerful digital marketing tools for brands and businesses. Many businesses are jumping into the Social Media Marketing (SMM) bandwagon, many of which are not even properly planning or assessing the effectiveness and the impact of SMM for their companies and brands. So, Digital Marketing Philippines attempts to provide you with this definitive guide that will highlight the Pros and Cons of Social Media Marketing, so you can make intelligent decisions that will be instrumental in setting the fate of your overall digital marketing efforts. One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably lower cost that makes it very appealing for businesses. However, to get more marketing mileage for your Social Media Marketing efforts, businesses are investing on a full SMM campaign strategy.
One of the main advantages SMM has over traditional media marketing is that traditional marketing only caters to a fixed audience (eg.
Social media marketing also caters to wide demographics regardless of sex, age, and social status. If you have something to promote or have some news or fresh information that you would like to share or inform to your target markets, you can rely on Social Media Marketing for fast action and fast results. One of the problems many business have with traditional means of sales and marketing is maintaining a good, long-term relationship with their existing customers. The more you have healthy interactions with your targeted audiences on social media that definitely boost your online reputation, and in the process develop brand loyalty. Many customers spend time on social media channels and if they have something to say to a brand or a company, they would go through their social media page. Industry reports say that up to 64% of digital marketers spend at least 6 hours on Social Media Marketing.

One of the problem with Social Media is that it attracts all sorts of people, even the negative and malicious ones. What you publish online, especially through social media channels, can really go viral and spread like wildfire in the online sphere.
A recent study highlighted that up to 89% of digital marketers really would want to know the ROI of their social media efforts. Based on what has just been presented to you, Social Media Marketing does deliver some tangible, favorable results for your business. Introducing A Revolutionary Do-It-Yourself Guide To A Successful Digital Marketing Campaign - And How YOU Can Take Advantage Of It Before Anyone Else! Discover a simple step-by-step guide on what you can do to promote your business on the Internet staring right now! Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business. Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail. This doesn’t mean you have ever met them offline, but we tend to friend, follow or circle people who have a common interest as us. We gain responses and activities due to the proper connections we have made and thus we are networking socially.
The first step is easy; the second part has been a task more difficult since businesses are still applying what they would do on their personal accounts.
We might want to be friends with people from across the world personally, but for our business that connection is not as valuable as connecting with your neighbor or a person in a neighboring town. This means that you share high quality images, tips, facts, history and how-to’s about your company, Industry and community. It also builds credibility that you know what you are doing, that you are willing to share knowledge and most importantly, that you care.
Just because someone says they know or understand social media does not make them the right candidate for your business social media accounts.
Erin has a keen understanding of the power of Social Media for business and fervently stays up-to-date.
It has proven a very cost-effective way for promotion and advertising in a new, subtle and very personal way that businesses are doubling their Social Media Marketing budgets during the next five years.
You can’t blame them for Social Media Marketing does have its perks, and the following will tell you why. The most popular social media networks are practically free to join and all tools for interacting with other people are all available for free.
Right now, a big 89% of Internet users that are aged between 18 to 29 years old are actively participating in social media activities.
People’s friends, relatives and networks go beyond their own demographic, paving for you new channels for generating leads or sales – if people share your content to these networks. You can even synchronize your website with your social network channels, so automatic or fresh updates are immediately disseminated once you have something new available. The beauty of Social Media Marketing is that it is based and is powered by social interaction, which in the long run develops trust you and your audience. A person-to-person and more interactive relationship with your targeted audiences means that you care for them, which in turns generates trusts – which in turn breeds loyalty.

They would voice out their praises, suggestions and complaints through these channels, providing you with a highly interactive and very personal means of providing good customer services by listening and responding to what they have to say. While there are considerable benefits with the use of SMM, there are also dangers to its use that can result in detrimental impacts to your business. These negative elements include spammers, scammers, trolls and all other sorts of malicious individuals all out to do harm to your online reputation. Only 37% can measure the results of their SMM, while another 35% say they are really not sure if they are measuring ROI properly – and 28% say they really don’t know how to measure ROI at all. In this FREE e-book you will learn the basics as well as advance aspects of Digital Marketing. It is a truth that Social Media marketing has both effects negative and positive, but in my opinion, if every single step is done properly then it will definitely give good results even if anyone wants to create negative users or bad reviews as because of the fact that if services or goods are good and also SMM done in the right way than a few negative users can’t beat good reviews and reputation of the company. If we didn’t then we would have useless feeds and inevitably the social site would become meaningless.
Narrow your use of social media to two, yes only two main topics; Industry related and Local. This big audience is the main reason why 92% of digital marketers highlighted generating more exposure for their brands or business with their use of SMM.
This can be good for your business as two-thirds of adults online that use social media channels like blogs can have their purchasing decisions influenced by what they read in these blogs. The more you nurture a regular interaction with your audiences, the more you’ll generate a better and longer term of relationship – that would spell profitable results for your business.
This is relatively time consuming for many business owners who want to get results from their SMM efforts. These includes negative comments which, while most are truly valid feedbacks, some are just intended to spread negativities against your brand. On the other hand, you really have no control over what you publish online and everything is available for anyone – including negative and malicious elements online. Otherwise, you’ll end up with opposite results for your SMM efforts that may do more harm for your business that what your intended SMM goals were. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected. If you’re targeting the 65 and older market, you can reach up to 43% of them through social media marketing. The problem however is if not done correctly, all your SMM efforts and the time spent on these will deliver totally useless results or traffic that will not convert into leads or sales.
They can use your materials to criticize you or spread erroneous information that will damage your online reputation. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.

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