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Here at the Ludlow Group the majority of our clients are in the construction products industry. I am not a proponent of a€?social real estate.a€? Social real estate is a theory amongst social media marketers in which they believe it is beneficial to join as many social outlets as possible in hopes of covering the most online territory.
Common outlets for business-to-business brands include e-newsletters, email marketing, video-sharing, social bookmarking, blogging, webinars, social networking sites, mobile applications, and forums.
Businesses are under the false assumption that the number of a€?likesa€? equates to the number of users that will see their posts. In the construction products industry it might be more beneficial to engage on networks that are more business oriented, such as LinkedIn.
Brands have found value in Twitter through customer service, brand awareness, news, understanding customer and competitive behaviors, extending reach, relationship building, driving traffic and networking.
The most fundamental aspect of social media is a€?knowledge.a€™ People engage in these various networks to consume and repurpose knowledge to others.
TRADITIONAL MARKETING STRATEGIES are continuously becoming more costly and obsolete while, at the same time, gaining diminishing returns. Business to business marketing may be less glamorous than its consumer counterpart but it keeps the wheels of industry turning. Stilton produces quality work for clients as diverse as IT, suppliers of heavy plant and equipment, even an international training and consultancy operation – all to the very highest standards.
Our expertise in cross cultural mobile campaigns can help your company reach the Hispanic Market all over the world and understand what the consumer is looking for . Promologik has developed a solution tool for direct interaction between your company (manufacturer or importer) and the retailers who distribute or sell your products. All businesses need the consumer to achieve their sales objectives, but few know how to mantain the consumera€™s loyalty. Promologik, with ita€™s approach of Business to Consumer, is the first integrated solution for your campaign. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing agency FUSION b2b announces the results of an October survey of business-to-business (B2B) marketers that identifies marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming fiscal year. 1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets?
Regarding top marketing priorities for 2011, Lead Generation topped all at 26% of respondents, followed by Measuring Marketing at 14%, and Implementing Marketing at 10%. For the time becoming it is possible to have apple iphone 4 quite a few excellent web sites on my blogroll.
The number one thing required in a business to business website is to provide pertinent information for customers and future customers to find via the search engines online.
While e-commerce B2B websites must be focused on providing an easy means of order taking and checkout, and also secure shopping carts, there are large numbers of businesses that sell to other businesses in which true e-commerce is not a factor. Marketing a B2B business today, especially online, requires good story telling to bring a marketing message alive on the Internet.
Having a website online forces you to write down the key points about your business, and this is good. It is important to note that many of the marketing moves online will not have an immediate impact on a businesses bottom-line. Search Engine Optimization, SEO is another one of those words that has many meanings, depending on who you talk to.


There are many other factors that also must be addressed for a business website on a regular basis. Contact Professional Web Services today to find out how our Internet marketing services can make a difference in your business’s bottom-line.
As such, we specialize in print, interactive, and social media marketing within that industry in particular. While although inherently different for business to consumer, business to business companies of all sizes have found social tools useful in the advancement of their brands.
By home base I mean it is the place in which your customers will go to become potential leads. While social engagement is often trial-and-error, it is most beneficial to first research where your audience is before starting any campaign.
Your audience may also include other industry professionals known as influencers, who may not be customers or prospects but have the ability to influence the views of members in your particular industry. Often the most confusing outlets for B2B companies reside under the category of social networking.
Due to their internal algorithmic system, Facebook determines what percentage of your likers will actually see your companya€™s updates, which is on average about 16%.
In numerous studies LinkedIn has been cited as one of the most popular outlet in the business-to-business marketplace for lead generation.
We have the capabilities to support your strategy and boost your sales and brand awareness. Reinforcing industry sentiment, a majority (70%) of respondents plan to decrease Advertising, and Trade Shows (65%). These business websites that are structured for information, marketing, and advertising purposes, are really about how well the information is marketed online.
The basic idea is to fine tune a website, optimizing the pages, to have the website rank better in the natural search results.
But, you need to take the initiative, and start today with a website presence if you do not have one, or develop and improve what you already have online.
The following article was written for an online design publication, please comment below with your thoughts. Yet, there are certain outlets that are considered more advantageous, not only for B2B companies, but particularly for those companies in the construction products industry. Your social outlets will refer back to your company website, giving you a centralized presence online. While social networking sites like Facebook and LinkedIn are fantastic business tools, it is important to think of social media strategically and not be seduced by popular mediums.
Easily seduced by grandiose statistics, companies have several misconceptions about Facebook. Every business can find some value in Twitter, regardless of whether your audience actively present or not. Rounding our top marketing priorities were New Products, Awareness Building and Budgeting tied at 7% each. This is a benchmark that can help you communicate with management why you need marketing budgets, or why you need to dive into social media.
Sure, it is wise to keep a message simple, but keeping a message simple from a search engine standpoint simply will not do. Engineers and buyers are using the Internet and specifically the search engines as the new B2B Exchanges.


Well, I’ll bet that you probably have brochures or something in writing that talks about what it is that your company does.
Your competition will surely not sit idle with their websites, and more importantly their marketing efforts online.
Search engine marketing, also known as online advertising is a quick way to get a business started. Despite your presence on social outlets, visitors will always return to your company website to verify your legitimacy. So while liking your company page, users also like large corporate entities such as Coca Cola, Lady Gaga, and Nike.
If your goals are not achieved, then it is worth reevaluating your current strategy and finding new outlets to participate in. There are some things that can be done from a best practices approach for both the graphics presented and the website text copy that can help in this area. That certainly can be a good starting point for prompting you into writing some items down. Evaluating the impact of every marketing strategy, will be important for the next move to be made.
Pages allow companies to showcase products and services, engage with customers and prospects, post employment opportunities and share company news.
The Other category had many specific mentions including Content, E-business, Events, IMC and Branding.
Once these thoughts are written out, a good copywriter can come up with the essence of what to say in a website.
Just like in a chess game, where competitors are looking five or more moves ahead, so to must a business evaluate the next moves ahead.
If you bid high enough for your keywords then you can get your ad to show up in the search results pages on the right or top side of many of the search engines.
LinkedIn also has targeting options that allow you to provide only the most relevant information to specific groups of followers. Even if you are correct in your analysis (which I highly doubt), don’t you think existing customers would want to find your phone number or email contact information online? Writing something down in an idea form has been some of the toughest hurdles to overcome for many businesses. The natural search results generally take more time and Internet marketing efforts to establish a website in the general population of search results.
There is too much competition, from the local markets and the international markets in which price seems to have more of an impact today than ever before in all lines of business. This is due to search algorithms making an automated calculation of the website’s importance through a multitude of variables which each search engine keeps tight lipped about. For example, copyright dates should be updated to reflect at least the attention to a website details. A potential customer that comes to a website, with old copyright dates, tends to think that maybe the business does not pay particular attention to details.



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