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Just because you own a small business with less-than-extravagant resources does not mean you cannot have the effects of great marketing that large businesses do. If you are like me, you read email, participate in social media and research information regularly via your mobile device.
Well, social programs not only help people in need, but also provide marketing opportunities for the generous, smart and socially aware small business owner.  It can be profitable to serve (for both you and the charity).
But we sometimes miss the real marketing benefit — and there is no shame in taking advantage of that benefit, when you consider a few things. QUICK TIP: Be careful about choosing a polarizing issue (unless you are ready to stand by it or your business is automatically connected somehow). Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. I spent 12 years working in a non-profit and could always spot the ones that were just looking for attention.
But there were those (small businesses owners mostly) that always gave, but only a few used the marketing opportunity.
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. As a small business, you too can use the awesome tools that are around you that you may not even realize you possess. According to Pew Internet research, 63% of adult cell owners now use their phones to go online and 34% of these cell internet users say that they mostly go online using their cell phone.With this growth, if the first impression a buyer has of your brand on their smartphone or tablet is not the experience they expect, you can potentially lose a customer before you even know they are interested.
Even if your industry is self-explanatory in many ways, investors and vendors who do not necessarily understand your perspective will need a plan before they will trust you with their business.Fortunately, there are many tried-and-true tropes that you can use when you are formulating a marketing plan that will translate between industries.
Before spending tons of money on marketing strategies that might prove fruitless, take the time to determine what would be most beneficial to your customers. Building the solid types of relationships with customers mentioned above takes a good amount of time and effort, which, for a small business owner, can be difficult to find.
All too often, businesses will go to extreme lengths and efforts to reach out to customers only to completely disregard them upon completion of the sale. When you offer a quality product or service and also support an initiative that you believe in, that’s social networking at its best. Here are some of the best resources available for you to anyway and why you should use them.Government SourcesResources such as those provided by the Small Business Administration are among the best resources that you can use to formulate your marketing plan.
It is not necessary to bombard them with fliers and emails that constantly persuade them to purchase your services or sale items. In order to ensure you are able to spend an adequate amount of time dedicated to connecting with customers, it may prove helpful to hand your load of administrative work over to an automated, digital system.


Customers are extremely valuable to small businesses, as they not only are likely to become returning, loyal customers, but there is also the chance that they will refer your business to their friends and family. Because everyone is trying to get contracts with the government, the marketing plans that they put a stamp of approval on create many trends in the world of business plans.Government sources will also help you to cross over your business plans into the public sector if you so choose. Busy-work tasks such as managing call logs, organizing folders and spreadsheets, keeping up on follow-ups, and tracking down customer files can all be eliminated by simply using a small business CRM. Whether through their continued purchases or free marketing, your customers are definitely an asset to your company. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying.
Government standards for business plans are usually much higher than those of private companies depending on the company that you are trying to influence. By viewing your future marketing from their eyes, you will thus improve the productivity of whichever avenues you choose to pursue. Offer them interesting and informative content, but without the pressure of buying everything you have in stock.
All of your customer notes, contract information, and log activity will be orderly and categorized within the system, allowing you to focus on more important things, such as building and strengthening those connections.
Online visibility is a must, so every small business needs a strategy that increases their visibility when someone is in need of their products or services.Although your web presence begins with a well-designed, mobile responsive website and integrated blog, it is much more. If you can pass muster with the government, odds are that you will not have trouble within the private sector either.Smart InsightsThis website has one of the most extensive libraries of tips on business plans and marketing that is available online. The stronger your relationship with them, the stronger their probability to help increase your businessa€™s profits and overall success. The integrated marketing plan becomes popular againIntegrated marketing plan becomes popularAlthough I’m not a huge fan of complex marketing plans, I do believe having a plan is more important for small businesses than they realize. Once you have your baseline visibility, then add marketing activities that help increase and optimize your presence on social media and online directories.6. Content marketing dominates small business marketing strategiesContent marketing dominates small business marketingToday’s buyers are smart – we no longer want to be sold and we are sure going to know a lot about the possible solutions to our problems before we make a purchase decision. Simplicity in marketing will become the normSimplicity in marketing will become the normMany marketers feel that today’s buyers are web-savvy, mobile-enabled researchers capable of sifting through the complex information about a product or service in order to make a purchase decision. The true value of this site is the ability to find absolutely anything that you want to at the drop of a dying. In fact, according to the Corporate Executive Board (CEB) almost 60% of the purchase decision is made before prospects reach out to vendors.
In reality, buyers are looking for trustworthy information that helps them easily and efficiently weigh their purchase options. This means the buyer is finding content from expert sources to help them determine the best solution to their problem.Almost 80% of marketers with company blog report ROITo position your business as an expert resource, you need to create content that speaks to your audience, helping them determine the best route to take.


Too many options and messages can paralyze decision making, encouraging the buyer to look at your competitors.Keep your marketing simple.
Whatever holes you have in your business plan will easily be filled when you find articles from highly reputable sources in a timely fashion.ImforzaImforza is a go-to website for online entrepreneurs that are looking for funding from outside sources.
What this means for small businesses is that you need to have a blog if you don’t already have one and you must keep adding new, fresh content regularly.
Among the resources are many business plan samples that span over a number of industries and time periods. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions. Focus on creating websites and marketing materials whose design is clean and message is clear to attract more people to your business.What small business marketing trends will effect you?Evaluate where you are with these areas for your business and add to your plan where necessary.
No matter what industry you are in or how intimidating your potential investors are, Imforza will give you the ammo that you need to impress them with the right statistics. According to Hubspot’s 2013 State of Inbound Marketing, almost 80% of marketers with a company blog have acquired new customers.3. Get ready for 2014 and have the best year in your business yet.What small business marketing trends do you think are critical to your success? You will also learn how to format your business plan to speak directly to C level employees who do not have time to go through a great deal of work before they make a decision.
Case studies get reinvented into content marketing storiesIt’s hard to continually produce content that is relevant to your audience. Most small businesses have plenty of satisfied customers but few use these experiences as a source of rich content that will help others understand how you solve a problem better than anyone else.But did you know that for B2B marketers customer testimonials (89%) and case studies (88%) have the highest effectiveness rating for influencing potential buyers? And 85% of consumers say that they read online reviews for local businesses and 73% of consumers say positive customer reviews make them trust a business more.Most of us underestimate the value of what we do really well because what we do for our clients may seem so simple to us. She is a contributing writer to this and other blogs and also writes email newsletter articles, press releases and web content. We are taught that things of value must be difficult, therefore what we do which is easy for us has no value.Just remember that your ideal clients are willing to pay you to do what you do best because it solves a problem or fulfills a need, regardless of how simple it may seem to you.
Prior to her writing career, Natalie worked in various fields including real estate, equipment leasing and banking.
Your existing clients and customers can often provide inspiration for your most powerful and engaging content spoken in the language your customer understands.4.
Marketing activities evolve from mobile enabled to mobile optimizedMobile enabled evolves to mobile optimizedA year ago in my post on small business marketing trends for 2013, I said that mobile support was mission critical and that mobile responsive design would be the most popular small business solution.



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