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Coca-Cola CEO and chairman Muhtar Kent said the company will “look very different” once the refranchising transformation is complete.
Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. Coke will hope there will not be any repetition of the Dasani disaster in 2004, when it tried to sell bottled tap water in the UK and was howled out of the market by an outraged public.
In association with US dairy farmers Fairlife will cost consumers double the price of a normal pint of milk for what Coca-Cola is calling an enhanced product, with 50 percent more protein, 30 percent less sugar, and no lactose. Note: The Times Union is not responsible for posts and comments written by non-staff members.

Soda sales are flat and diet soda sales down as America seems to be on a health kick, snubbing artificial sweeteners and high-sugar foods. Under this new agreement, Charleys restaurant locations across the United States will exclusively serve Coca-Cola products March 2014. Euromonitor International picks out key points from the results, and what they mean in the long term. The strategy will allow the company to focus its efforts on building strong, valuable brands. Fairlife will cost twice as much as regular milk but a splashy new advertising campaign featuring retro pin-up girls wearing flowing milk promises that it’s more healthful.

Douglas claims it tastes better than regular milk while Thueringer says the consistency is different. In addition to its popular soft drinks such as Coca-Cola, Diet Coke, Coke Zero and Sprite, Coca-Cola will provide Charleys locations with an array of beverages including Fanta Orange, Hi-C Fruit Punch and Barq’s root beer.
The agreement also includes the co- development of various marketing and promotional programs each year.

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