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The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines.
Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values.
A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”.
Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different.
In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo.
Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats.
Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them. Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. The first press advert in the marketing communications campaign for Korean surveillance security company IDIS has hit the European press last week. Get full access to our entire library and download up to 50 templates per month for one low price. Access the entire library and download up to 50 templates per month for one low price. Gotham City Research released a short report on MDC Partners on Friday, and the stock is down 11% after falling as much as 16%.
Gotham generated a whole laundry list of grievances against the company, slamming its growth numbers, saying that it understates its debt, and pointing out a bunch of executive departures. BDO and David Wiener & Co are quasi-captive entities MDCA used to structure its dubious accounting strategies. Tax deductible intangibles and goodwill have declined from 100% tax deductible in 2013 to only 16% in 2015. Perhaps needless to say, MDC refutes Gotham's claims, and says that it will report numbers next week. Company advertising pens are a fantastic way to promote your company logo without spending a huge piece of the advertising budget.
When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem.
The categories are defined with the rounded boxes, containing logos of representative companies.
Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space. There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers. Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape.
Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable. Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization.
This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team.
I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community. Great picture but it should be a one page website on its own with regular updates and addition (e.g.
Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. We understand that your business and target markets may change rapidly or from season to season so having the ability to make changes or adjustments to your banner ads in real time is a crucial part when creating your successful banner advertising campaign. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born. Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product.


And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan.
This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious.
The catchy song that featured on the adverts and the humour they used helped make them memorable and effective. Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years. Those four simple words perfectly reflected the high end nature of the product and the company.
First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand. Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques.
IDIS, a leader in surveillance technology, is to date an almost unknown brand in the UK and European marketplace. Whether you're looking for traditional pens or triangular pens, Show My Logo can deliver the logo merchandise you need at prices you're going to like.
This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications. Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows. For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises. I chose logos over a list of names because I felt it was a better reflection of their respective differentiation. Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry. This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need.
I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns. While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket.
So, given these buckets, we ourselves would find it almost impossible to pick one to sit in. I can imagine that took quite a bit of effort to get the logos arranged correctly Well done! I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years! Unlike other online marketing companies and banner advertising companies, we give you direct creative control over your banner ad designs, banner ad network targeting, campaign scalability to deliver a higher return on investment. A great advertising slogan does more than get people talking about your brand though – it brings it to life.
Coupled with their signature advert style, this helps create a winning campaign every time. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared.
The tagline tells audiences if they want baked beans, their best choice is the Heinz brand. Coupled with clever advertising and an interesting use of words – “probably” isn’t 100% definite and still implies choice – Carlsberg’s adverts are always a huge hit. It tells prospective customers that they can trust the store, and will always get the best product and service. It tells the audience that they deserve to treat themselves and make the best of themselves. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment.


It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers. It tells customers that they are buying into a lifestyle and are at the forefront of technology. We dare to think outside the box and produce creative designs that wow your customers and tell your brand story. Their expertise and innovative product development has resulted in the next wave of security technology and Thump has used this as leverage to introduce the company and its products as a new generation in network surveillance. However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation.
Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs.
Two products; WebManager which is core website, and BlueConic, which does online customer engagement. Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. Let us show you the difference and earn your business!How Can A Banner Advertising Company Increase ROITotal Market Exposure will design and implement your customized banner ads. This tagline ties in with the company branding, which features a rainbow on the sweets packaging. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase.
The ads have also been translated into German and French to date and will appear in a number of leading security publications prior to the IFSEC event. New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published. Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs.
The diagram is missing an important disruptive technology – Customer State Marketing.
For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed.
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