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How critical is it to have well-developed branding for companies in the Financial Services industry? In the Financial Services industry there are many levels of organizations and each practices very different approach to brand identity due to consumer demand, popularity, marketing methods and so on. Main test of good brand identity is if the user can remember it and if it alters or supports his decision to use your organizations services or products. Logos for banks over long time were focused on solid, serious and conservative message stressing their stability.
No matter whether you are a sole trader or a multinational business, it is a critical factor to get right in order to be successful.Your Business is your Brand. This all depends on the area of specialization of course, yet all companies share similar benefits and downsides of having and not having professionally developed brand identity. Brand as defined by Wikipedia is a collection of experiences and associations connected with a service, a person or any other entity and brand identity is how the owner wants customer to perceive the brand.

In other words what large bank does, small advisory firm can’t and should not try to do. Not having a professional branding essentially puts your company outside of ones that do and any shortcuts directly influence your bottom line as your marketing expenses are not effective.
Specifically local small banks rely heavily in textual treatment and more conservative use of color and in our view lack personal appeal which large national banks are able to create due to more friendly use of colors and design. A fundamental component of recognition of the brand by consumers and how it differentiates from competitors. It’s important to put your organization into context of your competition to do due analysis of identity on the market and take into consideration latest events which have influenced consumer view of many brands.
While its important to maintain message of stability during these tough times, banking industry may be better served if the brands weren’t depreciated even further by appearing not friendly.
Brand identity often is mistakenly associated with logo design, and while it is most important component, identity in technical terms includes all aspects of your organization’s communication system and Identity Guide is a specific set of rules of how to and how not to treat your identity.

Perhaps now is a good time to change the approach to banking branding and re-brand some local and regional financial institutions.
If you need any of my branding  services please request a quote.There is also a wide range of my branding design projects in my graphic design portfolio so you can see how I have helped other people.
He listens and really takes note of what you want to achieve, he is creative and inventive and quickly produced lots of beautifully presented ideas for us whilst remaining within the boundaries specified. We were really impressed with both his creativity and the professional way in which he works. I was delighted with the initial concepts Stuart put forward and the final logo we settled upon required very little adaptation, which is a testament to his skill.I would recommend Stuart to anyone serious about their branding needs.”Keir AubreyReady to Refresh your Brand Identity Design?

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