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Branding package, including design of logo, corporate stationery, brochure and website by Percept in Sydney.
This branding package began with a logo design showing a variety of elements coming together before getting dropped into place and Percept though this adequately explains the primary idea behind our client's business. Interpod Offsite build repeatable bathrooms away from the building site for new developments such as unit blocks, hospitals and hotels. Interpod selected Percept in Sydney from their shortlist of other design agencies offering branding packages for their corporate identity items which included logo design, stationery, brochure design and website development. Percept began the branding package with Interpod's logo design which forms the cornerstone of this corporate identity. The logo design was also intended to show that they were a dynamic and forward-thinking, professional company that was at the leading edge of the industry.


The brochure design was the next cab off the rank in the implementation of this branding package project. The logo, stationery, brochure and website make up this business branding package which resulted in a cohesive corporate identity system that effectively represents Interpod Offsite.
Whilst offsite bathroom building is popular in Europe, it is a relatively new idea within the industry here in Australia.
This thread was then continued through the design of their corporate stationery package which is quite modern in feel. Again, the intent was to appeal to the design savvy architects and show them that rather than compromise on quality, this bathroom pod system would actually provide a better result which will save time, cost and wastage.
The purpose of the website was similar to the brochure, whilst allowing the user to easily access more information and lead them to a sales enquiry form.


As a result the strategic decision was made to ensure the corporate identity package visually explained what their business did. This is important because the main target audience for this product are architects and they tend to be attracted to modern design aesthetics.



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