Components of a strategic marketing plan 2014,affiliate software open source 3d,best email marketing book 2014 - Review

Marketing, business plans and strategic plans are closely related and have extensive overlap.
Business Plans have three main components: a marketing plan, an operational plan and a financial plan.
A business plan is often used to obtain finance or venture capital from a bank, shareholders or other investors. A Marketing Plan is often part of a broader business plan but the two are not mutually exclusive. The Marketing Plan looks at what a business sells, its location, packaging, pricing and selling methods. Strategic Plans take more of an overview and longer-term view - usually between five and ten years.
The operational plan examines such considerations as supply sources, costs, staffing and equipment and so on.

It certainly addresses marketing but is more expansive on finance, production and administration. A marketing plan can be for a single product or service or for a group of products or services. Anything connected with "selling" your products or services forms part of the marketing plan.
They have a lot to do with where your company is now, your vision for the future, and how you are going to get there. The financial plan shows all the numbers affecting the business including a cash flow forecast, balance sheet, profit and loss statement, sources of funding and tax statements. The period most marketing plans cover is one year as it is difficult to look ahead much further than that as changes in the market occur constantly. A marketing plan is more comprehensive on anything to do with selling your products or services than the marketing section of a business plan would be.

It addresses marketing, operations, innovation (including services offered and technology needed), human resources and finance. The business plan deals with the broader background in which the marketing plan can reach fruition. Once written, you should update the plan each year mindful of the changes to the market and your own business that have occurred in the period of the plan.

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