Content marketing 2015 b2b 360,affiliate network llc,how to build an online marketing strategy - 2016 Feature

Does your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics?
Before you answer, let’s examine the tactics used by other content marketers according to Content Marketing Institute and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America to see how your efforts measure up against your peers. An effective content marketing strategy requires a mix of different content marketing tactics.
While high production value videos can be expensive, consider using a smartphone or computer to create engaging content. Add images in the form of illustrations and photographs to text content to keep readers engaged longer.
Intuitively this makes sense since it warms up sales leads by providing information prospects seek, especially those doing the initial purchase research. Webinars are epic pieces of content so plan your reuse in advance to maximize your results and investment. While often an individual endeavor, it helps to have a company and related events supporting your efforts to get published.
Digital magazines take advantage of the ability to hyperlink and provide additional information. Games and gamification tend to be more consumer-oriented making this tactic less attractive to B2B marketers. Before you rush to add all 24 of these 2015 B2B content marketing tactics to your marketing plans, examine which rank top. In-person events are the top ranked B2B content marketing tactic for the fifth consecutive year. Your content marketing strategy benefits from using a mix of 2015 B2B content marketing tactics.
When selecting a specific tactic, determine how it will help you to reach your target audience to achieve your business objectives. To be competitive, plan 1 to 2 content marketing initiatives per month and integrate them into your editorial calendar. Which B2B content marketing tactics are at the top of your 2015 content marketing list and why? This 7-step process will help you define and refine your 2016 business growth goals and segment them into achievable marketing objectives.
You’ve set personal resolutions for yourself this year, but what about setting goals for your business? Subscribe to receive notice of each new actionable marketing post delivered free, directly to your inbox. Tags Andy Crestodina, B2B, Chart, Gini Dietrich, Lee Odden, Mike Stelzner, Neil Patel, Pat Flynn, Social Media Examiner. Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. As we’ll soon be saying goodbye to 2014 and gearing up for a new year, we begin to wonder: What Video Marketing trends will dominate 2015? As an expert in Germany’s market, i can definitely say the share of new players is dramatically rising. I mean like this is not promotion or something else, but hey, why not to recommend guys if they do their work cool. Anyways, video marketing is an efficient tool, and we had more conversions going from landing pages with videoclip on it, rather than from those without. Now, marketing solution is one of the fastest growing marketing solutions available and 2015 is poised to be a grand year for it.  Let’s go over what’s happening in the market right now that makes this the best time to add marketing automation to optimize your performance and get the best results. 2015 will truly be the year that any company, no matter how small or the size of its budget, can begin to market like Fortune 500 businesses.  Let us show you how marketing automation can make this year the best yet for your business! Marketing Automation and Trial Conversion Are You Ready to Deploy Marketing Automation Software?
If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting. A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. While there is no doubt, EPIC content works every single time, the problem is many businesses are finding it difficult to consistently produce the kind of content that has marketing merit. While it is difficult to come up with such content all the time, you could break down your content production process into a series of steps, for smoothing your journey towards epic content. On the basis of your preparation, make a list of ideas that are perfect for coming up with exhaustive content relevant to your niche. Once you are done with ideas curation, you’ll be left with 3-4 ideas that have epic content written all over them.
You’ve to tap into various sources to get your hands on the facts and figures you’re looking for, that will help you support the points you’ll be making in the content piece.
I’ve talked about ‘preparation’ earlier; revisit the sources you used for coming up with ideas. Once you are done, identify the content format that will help you maximize potential of your content ideas, associated research, and understanding of the topic.
Whether it’s a blog post, an infographic, a video or something else, you should come up with attention-grabbing titles for your content piece. Something else you must keep in mind is that EPIC content should be written with confidence. Keep refining the article until you are absolutely sure it is perfect and meets the standards demanded by EPIC content. It’s at a new time that will allow those of you who were sleeping at the last one to get a look in!
Over the past couple of months I’ve received a ton of emails from readers asking me to share more insight in and around LinkedIn so I’ve decided to hold another webinar with Alex Pirouz, founder of Linkfluencer. The first one I held a few months back was well received with over 3000 people registering for the session. Share this postGoogle has officially given marketers the signal to mobile-optimise their sites, affecting search engine marketing in a big way. This new update opens new doors for website visibility, rather than being detrimental to your search engine marketing.
First step in this direction: test how mobile-friendly your website is through Google’s Webmaster Tools.
A separate mobile version of your site can be time-consuming and incompatible with all devices. User experience does not only entail design – content also has to cater to all devices and their users.
Eliminate this problem by keeping image file sizes optimised, video lengths short (3-5 minutes) and avoiding Flash altogether. If a mobile user happens to stay on your homepage, you might as well make the best impression. Make content easily readable with large fonts and lots of white space, and short enough for two to three scrolls.
How are you improving your search engine marketing to capitalise on these updates from Google? I thought I would do a quick Email Mentor review do to the fact that I have had quite a few inquiries on this program. The Email Mentor program comes with a delayed price tag of $47 a month, yes they do state that the price to belong is FREE but this is just in the initial stages which you will see after reading my Email Mentor Review.
Bobby the owner describes Email Mentor as a blend of Email marketing and affiliate marketing all rolled into one, just a little food for thought, Affiliate marketing is a broad term used to describe what a person does when they direct clients to a merchant’s website to make a purchase, Email marketing is simply one step in a process that Affiliate Marketers use to gain traffic, it can be a very effective tool when used in conjunction with a series of steps funnelling prospects into the buying stage. The Payout- If you are one of the lucky ones you will get paid out on the 25th of each month but only if you hit the threshold of $400, that’s extremely steep when you consider many affiliate programs that I belong to payout after $100.
Paypal Bows Out- Paypal, the premier payment company online has dropped Email Mentor as a client which raises some  concerns, Paypal will drop programs that they do not want their name to be associated with I am not sure if this is the case here but it does raise the question. Bobby B states that because they are such valued customers of Email Response Pro that members of the Email Mentor program will be given a 7  day $10 trial but after researching this claim I found this is a standard offer by Email Response Pro to all of it’s potential customers, makes me question what Bobbies motive is here! I am leaning towards the Email Mentor program as just a creative Email Response Pro affiliate pulling off a very creative way to make money from Email Response Pro commissions. The Email Mentor system is pitched as a clone system that requires no knowledge of Internet marketing or Email marketing to be successful and that in itself is worth some scrutiny.


Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time.
And, of course, you can only make these types of improvements if you have the data needed to inform your decisions. Effective content marketing is a synergy of two skillsets and you need to combine the science and data discipline of a scientist with the creative genes of an artist. This excerpt from an infographic from Kissmetrics provides a great insight into the mindset required for successful content marketing. As a general rule, the amount of time your visitors spend on your site is one of the best indicators of their engagement with your content.
According to Hubspot, over half of website visitors spend less than 15 seconds on a website, though, unfortunately, it generally takes longer than that to generate a lead.
Earning long-term brand followers is every bit as important as driving new leads to your site.
Leads are the lifeblood of a business, which is why generating leads is such an important part of any content marketing strategy. A “bounce” occurs when a visitor hits one of your pages and then clicks “Back” without engaging further, so a high bounce rate usually indicates that people aren’t interested in what you have to offer (though, less commonly, it can also mean that they found the answers they needed and left).
All leads are valuable, but leads generated from organic search traffic, direct referrals and social media tend to be more cost-effective than their paid counterparts. Natural inbound links tend to provide higher quality leads and are more SEO value than links that you build manually. Inbound leads from content marketing and other organic sourcesare reportedly 61% cheaper than leads generated from outbound marketing, but that doesn’t mean they’re free!
To determine the cost-effectiveness of these leads, calculate the cost of your content marketing campaign relative to the value of the leads that you generate. In theory, a well-executed content marketing strategy should make your viewers more receptive to your marketing messages.
For best results, use a multi-touch attribution modeling program like Convertro to see which of your leads can be specifically attributed to your content marketing campaigns. While measuring your overall lead-close rate is important, it can be difficult to identify specific ways to improve it without involving other data.
In my experience, you can use your call-to-action click-through rate as kind of a proxy that helps you determine whether weaknesses in your lead-close rate could be coming from your content or your sales process. A July 2014 report from Shareaholic showed thatapproximately 30% of website traffic is driven by social media. To get started, measure your overall social shares, the number of social shares each piece of content received and the number of visitors that arrived on your website from social sites.
The goal of a good content marketing campaign isn’t necessarily better SEO performance, but the two often go hand-in-hand. When you publish content pieces on your website, you increase the number of keywords you can potentially be found for. So basically, if you’re following content marketing and SEO best practices, you should be seeing an increase in the number of keywords you’re ranking for, as well as how high you’re ranking.
Total website traffic is an important metric, but it’s meaningless if that traffic isn’t funneled to the landing pages where visitors can actually take one of your desired actions (like, for example, opting-in to your email list or buying a product). For this reason, you’ll want to measure not just overall website views, but landing page views as well to ensure visitors are getting to the right place.
Next up, while you’re looking at your landing pages’ overall traffic, take a look at the external sites that are sending traffic your way.
Similarly, try to see if pages within your own site are driving traffic and conversions to your landing pages. Identifying which keywords to optimize your website for is one of the most important factors a digital marketer must assess. One way to do this is to measure the number of leads that each of your target keywords generates for you.
That said, you should also bear in mind that conversion rates are strongly affected by landing page relevancy to those keywords. Finally, reader comments may seem like a strange metric to track when it comes to content marketing campaigns, but doing so will give you a rough idea of how well visitors are engaging with your content. Even better, as the number of comments you receive goes up, you’ll be able to leverage this engagement to build loyalty and convert visitors into profitable customers. Content marketing offers a vast number of metrics you can track, but honing in on those that will help you move the needle on your business’s biggest goals will ensure you get the most out of this powerful marketing strategy.
This was definitely a great share on metrics you can look at to see where you need improvements. I’ve been blogging since 2007 mainly for enjoyment a little for biz but this is the first time that it clicked for me that I can harness my content into a campaign. To ensure your 2015 content marketing is on track to succeed, here’s the 24 top 2015 content marketing tactics with recommended actionable content marketing tactics.
To increase your content marketing effectiveness, adapt and optimize it for each social media site. Use short paragraphs and bolding as well as  keyword focused information and strong navigation. Orbit Media’s Andy Crestodina made this recommendation at MarketingProfs 2014 Marketing B2B Forum. Showing how other companies use your offering helps prospects make the business case for selecting your firm. For example, Spin Sucks’s Gini Dietrich answers 1 question a week on Facebook using a short video created on her laptop.
For example, Kelly Services converted 1 white paper into 3 SlideShares yielding 250 sales qualified leads.
Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time. Since email address capture is a prime benefit of this tactic, leverage this opportunity by having your emails ready to send after your webinar is over. Make use of the tool related to getting prospects further into your content as a sales lead. Business professionals, like Content Marketing Institute‘s Chief Content Officer, have created targeted print magazines. Even top B2B marketers get behind the scenes support to maximize the reach and productivity of their print books.
In addition to third party and social media promotion, spotlight your podcast on your website, blog and emailings. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success.
Find out what our top 10 predictions are and what not to miss out on in this month’s infographic below. Hell knows where they got from, but, i must confess we ordered several cinematics for our game projects, and we hit the target with them.
Yet, i should say, judging by focus groups, users are more emotionally impressed and engaged after watching a videoclip, so yes, truly, a video marketing is going to take over the world eventually. Many new marketing automation startups that have proven successful, are forcing old players to get with the times and reduce prices.  If they choose not to lower prices they’ll become more specific in different areas in order to service their customers. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. While the figure is great news for content marketers, what you must realize is you can’t push any content to the target audience and expect it to deliver returns in the form of brand loyalty, reputation building, lead generation and brand awareness. Here are some content marketing facts and figures from Visual.ly to highlight the role of content on a social web.
While this step might sound like a no-brainer, it is imperative you follow a structured ideation process to get your hands on the right ideas.
In order to prepare for the ideation process, you must ask your team to have a handle on the pulse of your target audience and niche at all times. They’re plenty of tools you can use to zero in on ideas you think will work for your audience.
It is also a perfect example of an epic post that offers comprehensive information on the subject of research. Also, choose the format keeping audience preferences in mind and whether the format will allow you to do full justice to your idea.
You must create a content wireframe that lists all important points you want to cover and also their flow.


The idea is to think of your post as a project and break it down into small, achievable milestones.
The whole idea is to make valid arguments in support of your opinion on suggestions made in your content. Ask questions that will give you a very clear idea about the effectiveness of your content and help make changes to it if you’ve got negative feedback about certain portions.
But you still might come across a sentence or two that you want to change or add a source that you believe substantiates a point you’ve made. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private sectors. One problem that I run into a lot is figuring out how I can produce content that really sticks out, so I definitely plan on putting some of these tips into action. In most cases keywords won’t even matter if you write a grabbing article or infogragh, so long as its shared with your link on it. Having introduced ‘mobile-friendly’ as a label in search last year, they have gone one step further to actually give precedence to mobile-friendly sites in search results.
With rising mobile penetration across the world, websites will be accessed through smartphones more than ever. Consider the strategy for creating mobile content – does it suit the tastes and habits of your mobile consumers? They tend to skim through many content pieces rapidly to ‘get the essence’, which means slow-loading content will be lost.
Cater to the multi-taskers who browse content on their phones while listening to music and messaging contacts – all at the same time. It’s on you to ensure that your organisation remains discoverable for a rapidly growing mobile user base.
Email marketing involves some very specific training to have success with this form of marketing which I didn’t find evident inside the Email Mentor program. It would add some credibility to the Email Mentor program if Bonny B was who he says he is which I can’t find any proof of.
Over the years I have been scammed numerous times by products and services that have claimed to help me build something real online. Tracking your average time on site and comparing it across different pages should help you uncover ways to keep visitors around longer. If your time on site is improving, but the number of leads you’re generating is not, you need to look at the quality of your calls-to-action to see what’s preventing visitors from taking the next step.
By measuring the number of unique visitors your site receives and tracking this metric over time, you’ll be able to determine whether or not your marketing campaigns are working. I come across lots of business owners who live and die by their number of unique visitors, but the truth is that raw traffic counts aren’t nearly as important as what those readers do once they land on your site. Keep an eye on this metric by tracking the number of lead gen form completions you receive, free trial signups you capture, and email subscribers or social media fans that you convert into future buyers.
If you see a page or series of pages with a high bounce rate, you’ll need to improve the quality or relevancy of your content to keep your visitors around. As a result, you’ll want to measure the percentage of leads you receive from organic sources to ensure you’re taking full advantage of these mechanisms. Measuring this metric will help you to keep an eye on the traction your content is gaining within your community. For more accurate numbers, be sure to take into consideration intangible costs, such as the value of the time you spent creating your content or the overhead expenses associated with your computer and other equipment.
Measuring your social shares will help you determine what kind of traction your content is receiving on social platforms, in addition to how well your business is taking advantage of this traffic source.
Doing so will show you what types of content to focus on in the future, as well as on which social platforms you should allocate your marketing resources.
At the same time, when you improve the SEO of the content pieces you’ve created, you increase their likelihood of appearing in the organic search results. Tracking these metrics is a fun way to see if your campaigns are having their intended effect. Doing so will show you which under-performing pages need a little extra love and what types of content are most likely to drive referrals to your landing pages. If you can find keywords that perform well, but for which you aren’t ranked highly in the SERPs, focus your attention on them and the number of organic leads you capture will increase. So if your conversion rates on a promising keyword are unacceptably low, this could be a sign that you need to revamp your landing page content. If your comments section looks embarrassingly bare, brainstorm ways to encourage more participation on your blog. Choose at least 3-5 of the metrics described above and set up a monitoring program that tracks them using Google Analytics or another analytics tool. We are working on increasing the leads through the website, and it’s always helpful to have an overview of other places the prospect might abandon the site. It doesn’t need all these duplicate sharing options, and gives an inflated numbers count as opposed to real shares (especially when the Buffer app duplicates counts from native networks). For example, MarketingProfs 2014 Marketing B2B Forum used a mobile app to provide information and get attendees engaged during their recent conference.
Post them on YouTube to support search because it’s the second largest search engine and has massive reach. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize. Saying this is the sort of content that strengthens content marketing is an understatement. This can only happen if you and your content team keep abreast of the latest happenings in the niche. Now you need to curate these, to focus on only those ideas you are pretty sure will translate into a fantastic piece of content.
This ensures you don’t forget mentioning anything that is absolutely crucial for making an impression on the target audience. A confident and assertive article backed by the writer’s strength of conviction, real world examples and data citations from reputed sources, is infused with credibility. If you see a sharp uptick in unsolicited inbound links, there’s a good chance one of your content pieces is going viral! Tracking your results according to these key performance indicators will help you optimize your content marketing strategy for both cost-effectiveness and conversion rates. I haven’t heard of about half of the ones you mentioned here, but I will look further into them! You acquire an email address in return to continue to build the relationship with additional content.
What do you think would be the best way for a B2B company like ours to improve presence and engagement? However, the infographic below only covers the important statistics that can help digital marketers.
It does much more than just shore up your campaign; it essentially reinforces your brand image. Follow thought leaders, keep track of the latest news, trawl through discussion forums, and hunt on social media; basically make every attempt to know all developments in your domain and the kind of information your target audience is looking for. While creating the structure of your content, keep your research in mind and make key data a part of this wireframe.
This is the kind of write up readers trust, gain from and share with their friends and followers. Prepare a questionnaire for these “testers” and ask them to fill it once they are done going through your content.
If you have had any experience with this program I would appreciate some feedback, cheers Mike. You have so many great suggestions here but it’s difficult to pick one or two to add to our existing strategy! This way, you not only will do justice to each and every pointer but also not get overwhelmed with the job on hand.



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