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As your business grows and your content marketing needs become too much to tackle in-house, consider outsourcing. This article will explore the advantages and disadvantages of hiring freelancers over agencies, and vice versa, so you can hopefully arrive at the best possible decision when confronted with the same dilemma. Freelancers can come in handy for any project type – writing, administrative assistance, design, data entry, or transcription services.
And with job sites like Freelancer, Upwork, and Craigslist carrying a diverse and massive pool of freelancers from all over the world, depending on your objectives and the amount you’re willing to pay to achieve them, there’s a freelancer that’s just right for you.
If you already have a roster of freelancers to tap into, you can award projects to those whom you think are best qualified for the job. When business is on the upside, keeping full-time staff to perform needed tasks and other activities is an advantage.
Freelancers have less overhead expenses compared to their agency counterparts, which explains why they normally charge less than the latter.
This also applies to freelancers, who are known to juggle multiple projects and multiple clients. Creating an organized, committed, and cohesive team of freelancers from different parts of the world, from different time zones is no easy feat.
This being the case, you must have the right tools and strategies in place for your team to effectively bond, collaborate, and communicate. Also, if you hire multiple freelancers, you will have to take on the role of project manager to ensure everyone is on the same page.
If you have an email list, inform your subscribers of the opening, requesting them to also send your email to people they think are qualified, particularly if they themselves aren’t in the market. There’s Craigslist, Upwork, and Freelancer, and they’re worth looking into if your content marketing budget isn’t much. Freelance content writers and marketers use guest blogging or run their own blogs to showcase their expertise and market their services. Agencies can range from three-member teams to full-service marketing agencies handling hundreds of content marketing projects simultaneously. Besides being made up of a team of experts, agencies use specialized marketing tools and strategies to grow your digital presence on various channels. Because agencies are made up of multiple people with varying expertise, with a project manager to monitor each member’s progress, you don’t need to find and select the right people to create your own team. Compared to keeping an in-house content marketing team or organizing a team of expert freelancers, agency services generally cost more.
Delegating content marketing – and most other business processes, for that matter – to outside providers is an entrepreneur’s dream. While this is in no way a generalization, agencies working on several projects at the same time may not afford you the dedication you expect of them, particularly if you’re not a “big fish”. Gartner predicts that by 2020, 85% of all customer-brand relationships will be made without human interaction, which further reinforces the increasing value of content marketing.
If you’re not equipped with either the expertise or resources to tackle content marketing in-house, know that your budget, objectives, and the effort you’re willing to put in are essential to figuring out if it’s a freelancer or an agency you need to hire. As to the lingering question of whether an agency is better than a freelancer, all I can say is this: I know of companies who have expressed disappointment over agency performance while lauding the efforts of independent freelancers. Guest Author: Mariame Bakkouri is in charge of content marketing and public relations at Cloudswave.
Finding the right digital agency can be a challenging process for any organisation, with costing, strategy and the right solution as key factors to the decision making process. It is always import to define and select what you want from your digital marketing strategy. A leading digital agency will have the specialist skills and expertise to take your brand on to the next level. There are a number of ways to find the right digital agency that is compatible with your brand.
Send out a tender request to a few agencies and organize sit down meeting to get a feel whether you can work with them or not. Communication is one of the most important factors of have a strong and measurable relationship with your agency, the agency you select should allocate a particular member of their team that will over see your strategy on a daily basis. Meeting in person often is a great idea although certain project management software’s like basecamp are highly effective tools to deal with internal communication effectively.
Personal recommendations are a great way of knowing whether the digital agency you choose are up to task at hand, look at your industry and look at companies with similar goals and values and see who they have been working with in implementing their digital strategy. Other PR tools such as asking your connections on Linkedin or google can be very helpful and effective.
Its always going to be a challenging decision choosing the right digital agency in the UAE.  Finding an agency that is compatible with your goals and requirements takes a lot of research and time, although finding the right agency can be a complete game changer for your branding strategy and organizational growth.
About Latest Posts Junaid Ali QureshiI am passionate about ecommerce and digital marketing. A Beauty Salon Owner Tried A Simple Viral Marketing Trick; You Won’t Believe What Happened Next! A unique view on content marketing, interactive content and challenger sales seamlessly mesh to create customer centric organizations.
As a marketer, you’ve experienced the influx of marketing predictions and forecasted trends that are out there.
It’s easy for marketers to reflect on the successes they experienced over the past year and make the decision to duplicate efforts that are already working, but what marketers also need to realize is the importance of staying on top of new opportunities, if they want to be innovative.
Telling you about the predictions and trends for 2015 is one thing, helping you figure out how to put them to work for your organization is the real benefit. In 2013, Oreo made this term come to life when they capitalized on the power outage of Super Bowl XLVII and came up with “Dunk in the Dark.” While brands didn’t have the big opportunity last Sunday night in the way Oreo did two years ago, they sure did their best to tap into Super Bowl fever with efforts across social media.
Your social audiences can be a truly inspired source of content that is authentic and highly sharable. Many organizations know that content is important but the stats highlight that brands are struggling to create, manage and maintain a steady flow of content in the pipeline. Let us help you answer these questions and more, as you set out to WOO your customers in 2015. Bill Schick is the Founder, CDO and blog author for MESH Interactive, a 10-year veteran Content Marketing Agency in Boston, MA. It seems like now is the time a lot of advertising and digital firms are transforming into a content marketing agency. So I’ve put together a guide for a future content marketing agency looking to make the transition with my (or another content marketing freelancers) help. While it’s trendy right now, content marketing is an acquired taste and not every client will go for it. Do we have evidence our customers are self researchers who use content to make their purchase decisions? Does our team need to be able to use video, graphics, scheduling tools and CMS’ to make this work? Is the client in question going to be OK with the experimental nature of content marketing? I’m not convinced your clients will buy your claims about your content marketing abilities. Don’t get upset if someone who makes a living in content marketing (that’d be me) asks you about your future plans in the arena. Presenting a content marketing case to a client is an art. You’ll need to learn the art of upselling content through demonstrating long term value. A lot of existing or future content marketing agencies are scared of giving freelancers access to clients.
Please don’t make yourself look silly by thinking I’ll write for your product for free or at low cost.
Each week, it’s a 2 line email asking for a coffee chat I won’t be paid for to see if you might hire me.
If you want to pick my brain, can you at least save me the money in lost productivity and in travel costs?


I don’t mind making the journey for paid work or a productive and fruitful project meeting. I’m happy to work with well organised agencies who brief well and value productivity.
Rebekah Lambert is a content marketer who combines 20 years of marketing experience with creativity and in-depth knowledge of consumer behaviour to build copy and campaigns customers love. Need social media, blogging, creative copywriting and marketing strategy plans for your business?
Looking for a Sydney freelancer who is nuts about creative copywriting, content creation and is probably the biggest freelance marketing nerd you’ll ever meet?
Content curation has become and is becoming the most effective way for businesses to market themselves on the internet.
The idea is that with social media connections the content will start to snowball bringing more and more website visitors back to the business’ original site.
It’s as if the need for instant gratification is spurring internet surfers to the information they want at an increasingly fast pace.
In the end it’s all about the content you can produce, and how many loyal visitors you can earn.
Announced today, Four Seasons Condoms have appointed Emotive as their content marketing agency for 2015, responsible for social video, content strategy, delivery and amplification. Emotive launched 3 weeks ago in Australia, bringing a new model to the content marketing landscape – helping marketers inject emotion into video creation and guaranteeing that this content will be consumed by the right audience.
Central to the Four Seasons Condoms overall marketing strategy is a content led communications approach, leveraging Four Seasons Condoms owned assets to engage with their target audience through entertaining video. Graham Porter, Founder and Managing Director of Four Seasons Condoms, the Australian owned condom company said: “Emotive’s unique approach to content marketing made them an easy choice for Four Seasons Condoms to partner with. To launch the partnership Emotive has created a new video campaign that celebrates Mardi Gras called ‘Are You Coming?’ going live nationally today. The objectives of this campaign was to promote the NAKED Condoms range, raising product awareness and promoting a safe sex message during Mardi Gras. Emotive’s Executive Creative Director, Charlie Leahy said of the idea “The key to this activation was to create a video that not only entertains and connects with the audience on an emotional level, but also allows Four Seasons Condoms to communicate an important message in a humorous way.  Having looked into what was resonating with the audience, we came up with the concept that blends two classics – Meg Ryan’s orgasm scene from ‘When Harry Met Sally’ and the ‘First Kiss’ digital smash hit. The social video content piece ‘Are You Coming?’ has been posted on the Four Seasons Condoms YouTube channel and promoted to their Facebook and Twitter fans.
Many of you may be looking for a good content marketing agency or hoping to hire an employee or 2 to do content marketing for your firm. It seems like everybody and their brother jumped into the game — hanging up a shingle professing to do content marketing. Journalists, however, are trained to research, interview, and condense information into meaningful stories. Balancing their decision to withhold keywords, Google doesn’t require an exact match on keywords to send you traffic. Also, recognize different social media platforms require different types of content and different goals may require different types of content even on the same social media platform — see my case study showing the importance of marketing goals on content types. Notice this graphic from Hubspot suggests posting at least 3 times a week generates more returns for organizations. That’s a lot of content, so ensure your content marketing agency has a track record of producing good content on a consistent basis. Now, inbound links to authoritative sites are a good way to demonstrate the value and authority of your content — which is very much the academic model.
Whether you need a complete analytics strategy, some help with brand marketing, or some consulting to optimize your existing social media marketing, we can fill your digital marketing funnel. About Angela HausmanI manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media.
I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014.
Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published.
Our Display LUMAscape is one of the most viewed, used, referenced and copied slides in the industry. We have produced a variety of content that reflects our focus on and understanding of the digital media and marketing ecosystem — how it works and where its going. And based on the extent to which it gets shared around the web, the messages have struck a chord – over 6,000,000 views and downloads. Securities transactions conducted through LUMA Securities LLC, a FINRA registered broker-dealer and member SIPC. Good freelancers take it upon themselves to regularly update you of their progress, while others can disappear into thin air when it suits them, without any way for you to contact them. Face-to-face relationships with fellow workers are a necessary ingredient for successful teamwork. You will have to look through their work portfolios, ask for samples, and even check with their previous clients if they can be relied upon. Often, the good ones are experts in their fields and possibly won’t take on projects that are beyond their field of specialization. Agencies, on the other hand, are composed of a group of people who are experts at certain fields. The Content Marketing Team Matrix by Chris Lake, DueDil’s VP of Inbound Marketing, presents 16 roles and their required skills. And they already have the necessary communication and collaboration tools in place, all you need is to lay down your objectives and expectations, and then measure their output against your ROI benchmarks. The tools at their disposal can include integrated reporting software, social media analytics tools, SEO software, even subscriptions to stock image sites. However, there’s always the chance that an agency’s output, particularly if they’re not as familiar with your business and industry as you are, won’t hit the right note with your more savvy prospects and customers. Also, once your contract expires, you don’t get to keep their services until you renew your contract with them. She loves writing about entrepreneurship and marketing. Follow Mariame on Twitter and LinkedIn.
You may want to design amp; run your platforms in-house or you may want to hire an agency to handle your SEO and marketing strategy, What ever it may be the right digital agency should be able to cater to all your custom needs.
Whether you are a small company looking to make it big in the digital spectrum or a large company looking to create a buzz online, the agency you select must be able to propose a strategy that fits your brand values amp; objectives and be able implement it in the most effective way possible.
I have over 10 years of extensive experience in PPC, Display, Email, Content & Affiliate Marketing and Strategy Development. But how difficult has it been to stay on top of all the emails, blogs and reports and still get your day-to-day responsibilities accomplished? So, we will dive deeper into specific marketing predictions and trends that will help inspire you to innovate throughout the year. Take for example this tweet from Cheerios that they shared seconds after the goal-line interception by Patriot’s Malcolm Butler. They tell your brand story without any provocation, simply because they love you and all that you stand for. Consider how you can re-shift your marketing strategy in a way that allows you to stand out, be more creative and relevant, and work on building relationships.
I’ve been averaging one or two requests a week by Sydney digital agencies since about November. I think it’s smart to broaden the reach of your client’s products across blogging, social media and the rest. But a company needs to know if it fits their audience and is going to fit in their marketing strategy.
Or think I’m being unfair if I tell you that you need to lift your own game before trying to sell it to paying clients. A successful content marketing agency doesn’t just allow a writer to riff off a bunch of blog topics and call that a strategy.
So you need to offer me what I want (hint, it’s called money). You want us to do business together, remember?


Most of the time these agencies don’t even know they have a client interested in content yet. But we don’t need to hang out in the same room to get a great content marketing relationship happen. It’s simply to set up our working relationship well right from the get go. So what do you say? Rebekah works directly with clients in startup, NFP and small business in marketing, web copywriting and content marketing. I'm based in Wollongong and service the Illawarra and Sydney as a creative copywriter, content creator and marketing freelancer. Content curation is a process comprised of finding, organizing, and sharing online content through multiple mediums and outlets. Everybody knows that a website with a lot of visitors is a website that can potentially generate a lot of money. Scheduling a date and time for content publication can be huge, just as important as making sure that your content is relevant.
This means writing and producing your own stuff, or hiring an inbound marketing team to do it for you (DCD cough cough). The need for good content is definitely there because of the ease of access on the internet. With smart content curation that provides scheduled updates, trustworthy material, and social media optimization any business can flourish. He's passionate about helping businesses grow by leveraging video content within inbound marketing campaigns. Emotive has been appointed to deliver exactly that via an always on strategy that quite literally positions the Four Seasons Condoms brand as an entertainment publisher. Emotive’s new content marketing offering delivers an end to end service with video playing a pivotal role, as the greatest, most emotive, visible, responsive and powerful format available to brands. Our objective is to become an always-on publisher and given the entertaining nature of our products – emotionally charged content is key. The campaign combines and uses the full Emotive suite of products – Create, Amplify and Advertise.
That’s because Google, in its infinite wisdom has primarily replaced old SEO tactics with content marketing. Maybe that’s because, on the surface, content marketing looks like something ANYONE can do.
It’s certainly NOT something you can do in your spare time or trust to your cousin who has a good following on Facebook. Content writing requires subject matter expertise and no one, with the possible exception of Sheldon Cooper (on the Big Bang Theory), has broad expertise across a large number of disciplines.
While they might not know everything, they know who and what to ask to prepare a story that is informative and valuable. Writers now have more artistic freedom to create posts that don’t require stilled conversations bounded by a specific combination of words. I heard a report today on NPR regarding control centers operated by the major sports leagues where employees monitor Tweets about the teams, league, and it’s players to identify trends in natural conversations online. Again, this involves an analyst monitoring performance and doing testing to ensure your posts coincide with the optimal post times for EACH social media platform.
You still need to worry about getting backlinks and optimizing your HTML, and other types of traditional SEO. For instance, some of my clients are interested in a lean start-up, so much of what we’re doing is organic versus paid. We can help you do your own social media marketing better or do it for you with our community managers, strategists, and account executives. Download the latest LUMAscape or view a presentation for some compelling and prescient insights.
Most people possess two or more of the said skills, but those who possess all of them are a rare gem.
We’ve arrived at a point in history when the bar is high enough to truly call it that in the digital world. Take advantage of this genuine marketing content and leverage your online brand ambassadors to help you humanize your marketing.
When an organization thinks about the creation of a larger piece of content, such as an eBook, whitepaper or case study, the next step is to think about how that larger piece of content can be disseminated into small bites, including infographics, charts, slides, videos, testimonials, and more, for use across multiple channels. Learn what your customers want and combine that with your brand story to create the content that drives your marketing. People like me can help you help your clients make an informed choice about content marketing.
I also run The Freelance Jungle Meetup and highlight the cost stress has to productivity via Hacking Happiness.
Proper content curation utilizes social media, sharing, pinning, tweeting, liking, commenting and posting the content in order to get it out to as many people as possible.
Obtaining loyal website visitors can be hard, because every major brand has a strong website.
It’s always smart to obtain feedback about your content to better tailor it towards your audience. Google’s indexing weeds out pages with high bounce rates, and short page view times, so they’re helping promote good information on the web.
David and his Agency have created award winning videos and websites and have been trusted by Fortune 500 companies, universities, small businesses and companies just like yours as an extension of their marketing department. This is complemented with social amplification including the use of influencers, to ensure that the video created reaches the target audience. A unique social video content piece was created and amplified through the use of influencers, social media and radio across ARN’s KIIS network. As an agency offering content marketing, I’m thrilled, but it may leave you scrambling to ditch your old SEO firm for one focusing on content marketing.
At Hausman & Associates, I have a minor in journalism, as do many of the community managers who actually write your content. Retweeting influencers, finding cool stories on other sites, and bringing in great images, videos, infographics, etc makes your content more visible and it helps build your connections to others in your industry.
You can request a FREE introductory meeting or sign up for my email newsletter to learn more about social media marketing.
We have also mapped the leading suppliers of capital – the DIGITAL CAPITAL LUMAscape, and the strategic acquirors – the STRATEGIC BUYER LUMAscape.
It is nearly impossible to stay ahead of all of the information, not to mention make sense of it all so you can do something smart with it.
Then, use the marketing predictions and trends we compiled to blow your marketing strategy out of this world, giving you the competitive advantage to stay ahead in 2015.
It appears there was a memo (or conference or something in the air) that says marketing via content is a viable add-on for your clients.
With so many corporations with websites, more and more businesses are looking to produce and manage their own online content in today’s up to date internet community. Hopefully your online kindness will be recognized and this will help establish your company as a “good guy” online. Content marketing is hard, requiring a combination of skills including those of a journalist, SEO and social media expert, analyst, someone who can juggle a variety of tasks and work with deadlines, as well as someone with a pleasing personality who’s good at building a community. I found that whether managing an internal resource or outsourcing your content marketing to either option, strong collaboration is required ensure all your goals are being met. That’s why the team here at MESH took January to do our research and aggregate all of the data to create this easy-to-digest periodic table of digital marketing predictions and trends for you. The table is comprised of 114 elements—interesting opportunities facing your marketing team—in content marketing, social media, digital marketing, mobile, marketing automation, big data and analytics and much more.



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