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If you have spent much time this year watching the Olympics, then you have probably seen a great deal of advertising that is themed around the games. I have not seen every ad running during the Olympics, although I have seen some of the same ads countless times. Real creativity goes beyond finding an innovative way to tie a product to an unrelated but timely or popular theme.
P & G’s products are not in the ad, but relevance is built through the content so at the end of the ad it is clear that the brands are involved. About Latest Posts George KonetesDirector of Digital Media at Infinity ConceptsGeorge manages the development of projects and comprehensive marketing campaigns. Instagram took the social media world by storm when it introduced its image-centered platform. To reap the benefits of a successful inbound marketing strategy, there are many different things to master – from social media to SEO and analytics to content management, there’s a multitude of channels to explore. In order to successfully execute inbound marketing, you must have a clear strategy that lays out what you’re trying to accomplish, how you will go about achieving your goals and when you forecast results will be seen.
61%of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company. Online reviews or customer testimonials can have a real influence on your business and the sales you generate. Since infographics are liked and shared on social media 3x more than any other type of content, you should make an effort to repurpose popular blog posts by turning them into infographics.
Also make sure your infographics are easy to embed, especially if influencers come across them and want to reshare on their own blogs. You may already have a successful blog but trying to find fresh content all the time can be difficult, which is why recycling what you already have can help to save time and money. Analyzing all of your executions is essential when trying to learn what works and what doesn’t will aid with making improvements along the way. You can use it across all of your marketing implementations to monitor email performances, content marketing, social media efforts, PPC results, banner advertisements, SEO and more. Chances are your customers are going to use a search engine during their buying process, so you need to ensure that you’re appearing highly in these searches.
For example, Practical Ecommerce’s strategy shows how long tail keywords can work for smaller businesses. Having an effective PPC campaign in place can be one of the ways you generate leads and fast.
Additionally, because a lot of B2B buyers will carry out a lot of comparison shopping before buying, you’ll need your adverts to provide them with information. Remarketing is also something that can be tied in with PPC campaigns and offers a highly effective inbound marketing method. A strong call-to-action (CTA) will be found on your website in the form of a link or a button that will encourage a visitor to perform an action, e.g. In fact, 70% of websites operated by small B2B businesses don’t have enough calls-to-action, which makes it very hard to generate leads from website traffic.
Content marketing is used by 86% of B2B marketers yet only 38% believe their strategies are effective. It also requires all of your team being on the same page so they can help to generate ideas, share your content on social media and provide feedback.
What’s more, once you have done all of the hard work and have researched and produced all of your content, e.g.
When requesting a call-to-action from your visitors, they should then be taken to a separate landing page. Landing pages are used by 68% of B2B businesses in order to generate further leads and to provide conversion. When increasing the number of landing pages from 10 to 15, companies find that their leads increase by 55%. Therefore, establishing landing pages that are relevant to your targeted customer base and implementing these on your website will further add to the number of generated leads you receive, whilst also providing you with further content to aid your search rankings.
It can also add to the kudos of your company as successful guest blogging campaigns on websites such as Huffington Post, The New York Times etc. Having a presence on social media is all well and good, but it’s also important to keep track of what is being discussed on your social media channels. The most lead generating social media platform is LinkedIn, with 44% of B2B marketers securing leads here; followed by 39% on Facebook and 30% on Twitter. One of the fastest ways to secure more leads is to incorporate opt-in forms, in which your visitors will fill in their details and submit this to you. Use them to promote things like weekly newsletters, eBooks you may offer and webinars you’re running. Usertesting used their banner to advertise their free CRM guides, which promptly became their third largest lead generator with  25% of all those who clicked on the banner becoming a lead!
94% more views are achieved on content that has relevant images than those who don’t and visual content is also nominated as one of the top 5 most effective marketing tactics for B2B companies. Having powerful images and visual content isn’t just important for engaging clients on social media but is also a powerful SEO tool too. This strategy involves nurturing your leads so you can turn them into sales in a quicker time frame; decreasing the number of sales that are lost and the amount spent on marketing. In order to nurture your leads in the most effective way possible, you’ll need to have a strategy that will ensure you target your customers in the best way. Make sure you also implement lead scoring which will help with understanding which workflows leads and customers should go in well into understanding the buying journey. Having these strategies in place provides your company and your sales team with appropriate methods that will reduce the sale cycle as everything is in place to make an effective sale. Another great way of creating content that is engaging and informative but is contained within a fun and quirky format is by using presentations. For example, Rand Fishkin’s SlideShare on “Why Content Marketing Fails” offers helpful advice on what no to do with your content marketing strategy but in an easy to digest presentation.
As you can see, there are a number of different ideas and tools that can help you to implement successful inbound marketing techniques. Creating engaging content has become increasingly important for any company looking to acquire new customers, with many increasing the amount of budget they allocate to this form of marketing. Understanding the value content marketing holds when it comes to fostering brand awareness, retention, leads and sales shouldn’t be ignored by the C-Suite in any organization. Distractions are everywhere - from our mobile phones to social media networks - the heightened skill of “multitasking” is celebrated at many startups as a characteristic of a ‘hard worker’. If you have a business or product to promote online but do not have extensive funds, then you need to make use of the best free marketing ideas. Nowadays, you can easily find many free marketing ideas that will help to spread the news about your business. Today, there are more than 633 million website online. This number is definitely going to increase in the future.

Although you have the intention to promote your business offline, you should not become a cheesy salesman.
If you only use these three social media channels, you will find that thousands of followers can be generated quickly. If you simply do these simple things on a day to day basis, you will be amazed at how they want to listen to you and begin to trust you.
Blogging – Just schedule some time each day to write a post that is relevant to your market.
If possible, try to offer a discount to your existing customers when they are trying to spread the words about your products. Please make sure that your website is optimized, not only for the search engine, but also for folks who are visiting your blog. P.S. If you’ve found today’s post on Free Marketing Ideas helpful, please make sure to LIKE, SHARE and leave your THOUGHTS and COMMENTS below!
Look at this chart by MarketingProfs to see what the biggest challenges in B2B marketing are. It’s clear that companies are struggling to create engaging content when more than 1 out of 3 say it is their biggest problem.
The bottom line: If you want to do B2B lead generation, forget your products and services and start solving problems.
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Progressive companies are now using predictive analytics to deliver an optimal service experience before a customer calls to complain or responds to a survey. SEO success Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. Mobile success  Close to 40% of consumers state that video increases the chance they will make a purchase on a mobile device. Conversion success Your landing pages are all-important and video tips the scales in your favor for conversion.
Editing software—If you want to edit your video after shooting, all you’ll need is Movie Maker (Windows) or iMovie (Mac), which are preloaded onto newer computers and devices. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. The theme, content, and product mesh perfectly to entertain, inform, and motivate response. The ones that tend to move me the most are the ads truly focused on the Olympics themselves. They link the product to something that already has a place of residence in the viewer’s mind and heart. The emotional engagement of the video is so strong that you feel appreciation to P&G for creating it.
When done correctly, the influx of quality leads and sales will consistently be knocking at your door. This is because you have put things in place that allow your targeted buyers to find you with ease and you then help them through all of the processes involved in purchasing from you. Doing so will help create alignment between sales and marketing by working towards a collaborative objective. Here’s the thing, it takes money to make money, so be realistic in terms of how much you’ll need in order to be effective with your executions. They present ideas, selling points and important information in an engaging illustrative way that is far more understandable. Doing so will create backlinks to your website which help with rankings and also with more website traffic. It can help you reach out to more potential customers, will reiterate the message you are trying to get across and will allow you to evaluate what content engages more customers. In fact, utilizing analytical data has helped 65% of businesses increase their revenue by over 10%. Doing so will also help you understand which channels are driving the best conversions that then lead to the best customers. These stats just demonstrate how cost-effective and efficient this method of inbound marketing can be, when done correctly. For instance, you may find that one visitor has been to your website and downloaded an eBook, while another has subscribed to your podcast – therefore, you may want to adapt the message and tone of the email to reflect the interests of these customers. In order to do this, you’ll need to analyze your keywords, produce content, create links and optimize pages that are centered around what your buyers are looking for. When your ad appears in someone’s results, it’s because they’re looking for a service or product that you offer. Include white papers and case studies in your campaigns instead of the “buy nows” that you’d find in B2C. Remarketing involves targeting people through your ads who have already visited your website or app and involves creating lists of these people that you want to target again.
Therefore, putting an effective approach in place can help you to get to the top and this involves meticulous planning, research and documentation of your strategy so you know what methods are working.
Use your content to engage your client base through storytelling, answering questions and placing experts in front of them. This allows for the visitor to fulfill the call-to-action and for you to start conversing with them. By producing blogs which are published on other websites you’ll be targeting a larger audience; building your brand and creating important and powerful backlinks to your website.
This will provide you with priceless information as to what your customers like and dislike whilst also adding to the humanistic side of your company when you answer their questions and help them overcome any challenges they may have. Whilst many profess not to like pop-ups there are settings that can be introduced to control how often they appear so as to not affect the user experience and they do prove to be very successful for many B2B companies.
Utilizing alt tags on the images that are included within your web pages and blog will help to make sure you appear as image search results and will increase the click-through rates to your website.
All of these different visual elements will to the layers of intrigue and interaction you have created on your site, thus increasing engagement and lead generation. Statistics indicate that companies who have a successful automatic lead management program in place see a 10% or more increase in revenue.
Doing this will help you stay organized with qualifying leads who are ready to speak with sales and also with those who need more nurturing. Sales teams that follow-up on 75% of marketing-generated leads are employed by 46% of marketers who are classed as having mature lead management in place within their company. Tools like SlideShare also mean you can incorporate these presentations into social media and emails and you can even convert them into GIFs to make this even easier. There are many ways to use your time effectively online and offline and to gain free exposure for your products and services.

For example, if you are a blogger, one thing you can do is to provide awesome content on your site.
However, if you are working so hard and your business is not growing, you need to stop and take a look. Or perhaps you can join some “meet the entrepreneur” club or something similar? You then need to promote it via social media, and via other high traffic blogs in your market.
If you follow the free marketing ideas above, you will be able to generate lots of traffic, leads and sales without spending lots of money on advertising.
Join this Mastery Webinar for leading-edge thinking and examples of "predictive customer service," including how signals from the Internet of Things can predict service failures and enable the organization to be proactive. Held May 17-19 in Denver, Colorado, this event will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence. SCORE 2016 will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence.
Newer live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, allowing users to effortlessly integrate video into social media.
The storytelling element video can bring to a landing page increases the likelihood viewers take the next step.
Roundup the team—Take the camera all around the office or through a department and have everyone speak briefly to a specific topic. A day in the life—Make a montage of a day in the life of an employee, a project, a department, a whatever.
Thank customers—Make a quick little vid where someone thanks a customer for being a part of the company's journey. User generated stuff—You might get priceless video from users by conducting a contest, conducting a survey or what have you.
Interviews—Every industry has experts (the authors, speakers, bloggers, opinion leaders and innovators) and your potential customers are curious to hear their ideas. Trade show—Trade shows and conferences present all kinds of opportunities to make video even it it's as simple as a "here we are and here's what we're doing" segment. Presentation—Here's a widely flexible category that might be a webinar and any variation of it. You exclaim to yourself “Now that was good ad,” and a strong and favorable brand impression is left.
I am not saying that I have not seen any good ads for products, but in general, the product-based ads using Olympic themes have felt a bit out of place to me.
One of the reasons that some of the advertisements during the Olympics are so strong is that they are completely relevant and on brand. The best Olympic ads are doing just this; they use a relationship between product and existing knowledge or experience as the channel to communicate their message. But the message is honoring mothers (who happen to be the ones who tend to buy the products). Know that the initial sale is great, but you also want to identify the avenues that are great for retention too. Therefore, you need to provide ads that will get to the top, which will involve a lot of research into what people are searching for and what keywords they’re using. This allows you to refine who you are targeting and also offers an effective way of getting your brand back in front of them (adding to your brand recognition) and is a great way of re-engaging them. CTAs can also be used as way to funnel visitors through your website and further tracked to help you understand which ones convert the most.
Over half of the traffic directed to your website from a link will be sent to a landing page, not the homepage, so it’s crucial that this uses as much engaging content as possible to help you convert these leads. Simply start by using the biggest out there, as they have the most traffic associated with them. You can also update them on news in their market, what you have in store (in terms of advice, products, podcasts etc), and you can answer their questions. If you create great content (it can be video content also), then you will gain lots of readers and subscribers. If you don’t have a blog, you can easily add one by installing WordPress on your site. Attendees will also receive two special reports focused on research and best practices for CX leadership. Facebook has made a clear commitment to video adding auto-play, view counts, and more mobile functionality to its native video player.
The occasional recording of these conversations could prove valuable to prospects and customers in a number of ways. I dabble a bit in Periscope, do the occasional Google Hangout, but it's Blab I find most fascinating.  My friend, Andy Crestodina, and I use Blab to record our podcast, Content Matters, which debuted in 2015.
You may even have one of those one-in-a-thousand moments where you decide to purchase, support, or endorse the subject of the ad. They are connecting the event to their product or service in a relevant and compelling manner.
The result is a powerful video that is not as much about the product as it is about the moms. You can then segment your customer base with automatic score leads, which will define your customers into categories so you can target them effectively and with relevant content. This means you can get more visitors to your website which will in turn lead to more sales.
For example, you may meet a joint venture partner that can help to grow your business to a new height.
Make sure you add to the conversation when you are commenting on other people’s blog. When you can get links from websites in your niche, Google will trust your website more and reward you with a higher ranking. Twitter has a native app allowing you to record, edit and tweet videos under 30 seconds long. These are the sparkling moments that marketers live to create, the embodiment of creativity, and the reward of diligent work.
When they start to trust you and befriend you, they will naturally be curious about you do for a living.
When they are impressed by your comment, they will want to check out who you are by visiting your website.

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