Content marketing in australia 2014 benchmarks budgets and trends,list of marketing sites,video content management system open source,brand marketing plan example - 2016 Feature

December 11, 2013 by THE SEEN This infographic from King Content shows results from a research about Australian content marketing benchmarks, budget and trends 2014.
Enter your email address to subscribe to this blog and receive notifications of new posts by email. Over the last six weeks, we’ve released several 2014 Benchmarks, Budgets, and Trends reports stemming from our international annual content marketing surveys. Eighty-one percent of Australian marketers are creating more content than they did one year ago.
While we hope to see this percentage rise over the coming year, it is encouraging to see that half of Australian marketers are already seeing the value in having a road map to guide their content marketing efforts (click to tweet). Anyone interested in learning more about creating a documented strategy should read, The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer. Posting website articles (84 percent), social media — other than blogs (84 percent), and eNewsletters (82 percent) are the tactics Australian marketers use most frequently (click to tweet), and they rate eNewsletters as the most effective.
Eighty-six percent of Australian marketers use LinkedIn to distribute content, followed by Facebook and Twitter (both at 79 percent).
Australian marketers plan to allocate more budget to content marketing over the next year, compared with their North American and UK peers (click to tweet), who plan to allocate 58 percent and 56 percent, respectively. Join Content Marketing Institute — and more than 400 of your content industry peers — at this year’s Content Marketing World Sydney event, taking place 31 March 2014 – 2 April 2014. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! To answer your question, I keep an eye on international movements, but very little of it defines what I do.


I work with many SMB’s across Australia and I can assure you that these figures are not representative of them. Hi Sarah — My guess is that traffic is an easy thing for people to measure, so they consider it to be a key metric.
Storytelling technique combined with creative design is what you need to effectively tell this story. Today, we are focusing on for-profit marketers in Australia (B2B and B2C) to reveal what content marketers there are doing, and what we can learn from them. Only 43 percent of North American and 42 percent of UK for-profit marketers told us they have a documented strategy. Australian marketers (80 percent) use blogs more frequently than North American (75 percent) marketers do, but are less likely to use in-person events (64 percent vs. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. There is simply no other way around it; and whether or not content strategy becomes a broader implementation will depend on businesses being willing to maintain that level of spending. I have developed a unique content strategy methodology which, while not yet published, significantly redefines content strategy and content creation models.
And additionally, marketers are not writers, and they are not strategic editors, audience advocats, or any of the other myriad roles that have gradually fed into the discipline. It’s also interesting to see that people are starting to wail about shortages of strategic content professionals. However, my guess is that for most brands, traffic does not directly relate to what their business goals are, so it’s not a good measure of success.


Furthermore, while they are less challenged with producing enough and engaging content than their North American and UK peers are, they are more challenged with producing a variety of content. Do you look to your peers in other parts of the world to see how they are approaching content marketing? Current validation is proving the theory, so it will be interesting to see how the field reacts to it when it is release. People really need to think about their content strategy being intrinsically tied to their business strategy, and using them in tandem to drive meaningful growth – while advocating user and audience centricity. However, that too will depend on whether or not it’s an actual shortage, or whether the HR filter is wrong for this type of detailed, cross-disciplinary work.
I think 2014 is going to see a lot of movement in that area as the market continues to mature.
Strategic thinking is big picture thinking, and a good content strategy will focus on business and audience relevance. What this therefore means is that people need to be careful about following a trend because it’s popular, rather than going to a channel because that is where the target audience hangs out.



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