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We wanted to take this concept and run with it, by showing you how the top 50 marketing blogs (as decided by design their blogs. Each of these companies are focused on both education and growth, and clearly they’ve all found the perfect mix for their goals!
What’s refreshing to see about these top 50 marketing blogs is that even though they are in the same industry writing about similar topics, there isn’t one design style or template that fits all. Even if you’re not in a position to redesign your blog, there are a bunch of little changes you can make (as seen in this list!) that may improve performance.
There’s most likely one thing in each of the 50 designs that you could identify and test on your own blog!
As you think about designing your blog, redesigning your blog or just giving it a little refresh, stay true to your mission, your audience and your creative desires! Making your website user-friendly is extremely important to make sure your customers keep coming back.
If we look at some of the greatest media and branded content marketing examples, a simpler, better model may actually exist. As Michael Hyatt said in his book and blog, both titled Platform, your ideas and stories need a place to live if you are going to succeed.
Matthew Patrick from Game Theory decided to create consistent videos and distribute them on YouTube. Darren Rowse from Digital Photography School uses mostly articles with images, leveraging a website developed in WordPress. John Lee Dumas from Entrepreneur On Fire (EOF) does a podcast every day; he distributes it mainly through iTunes, Stitcher, and SoundCloud, and delivers show notes on a website. Articles or blogs (or content-based websites) – CMI’s main platform for building an audience is by distributing content via a blog. E-newsletter – Social Media Examiner delivers daily content via email to over 400,000 business owners and marketers. Podcasts – Every day, Enterpreneur On Fire’s John Lee Dumas presents a new podcast interview.
Companies using a platform strategy diversify their content type onto other properties once they attract a large enough audience with the primary type.
For detailed information on the specific pros and cons of each content type, download CMI’s complimentary Content Marketing Playbook. Now that you know how you are going to tell your story, you need to decide how you are going to deliver the content – the channel. What channel gives me the most control over presenting my content and building my audience? A blog like Copyblogger has more control but less reach than content programs like Game Theory’s videos and Entrepreneur On Fire’s podcasts. Brian Clark’s Copyblogger has almost infinite control over its channel, a WordPress site that it owns. On the other hand, Entrepreneur On Fire (podcast) and Game Theory (video) have a greater reach possibility than Copyblogger since they publish in an environment with a built-in audience. The problem with EOF and Game Theory is that they are leveraging platforms that they have little or no control over.
Consider the example of the duo SMOSH: The YouTube sensations built an audience of 20 million subscribers on YouTube. Although social channels, such as Facebook and LinkedIn, are great places to build your digital footprint and followers, you ultimately have no control over what those companies do with your connections. Social channels like Facebook, Twitter, LinkedIn, Pinterest, and Instagram, and newer channels like Tumblr and Medium may be solid considerations for your platform choice depending on whom you are targeting, but it’s important to understand the dangers. Look at the fastest-growing media companies of today, such as BuzzFeed or Vice Media, or more mature new media platforms, such as The Huffington Post. In every case, they build websites or print properties (both with subscribers) that they can own and control, and they leverage other channels to drive people back to the sites they own so they can convert passersby into an audience they can monetize. Kraft Heinz (formerly Kraft Foods), one of the leading collections of food brands in the world, owns KraftRecipes.
Of course, enterprises and businesses of all sizes need to tell stories in different ways, leveraging different platforms, depending on the goal.
It’s an amazingly simple model that hardly any company uses, yet it has proven to be successful. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! Great article as usual and found the Content Model to be very helpful and confirmed that I’m on the right track! You made some great points and I have read just a handful of blogs that has the big idea as you mentioned. The one thing that turns off newbies is delivering great content overy a long period of time.
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The safest bet is to use all the major platforms to pull your audience into something you control.
Knowing how to optimize content for search engines is essential, but often easier said than done.
Frequent updates to Google’s search ranking algorithm — notably Panda and Penguin — only complicate matters. In the interest of full disclosure, let me make it clear that I’m in no way, shape, or form an SEO expert. At its most basic, SEO is about tinkering with your content to make it attractive to search engines. With more than 600,000 global monthly searches and a competition rating of high, I’ve got no chance of ranking for it.
After experimenting with other options, I discover that “optimize content” is a much better option.
Importantly, it was only after I had “optimize content” as my keyword, that I began writing this article. For reference, I’ve highlighted my use of my keyword optimize content throughout this article to show you how I used it. Ultimately, you want to use your keyword enough for it to catch the attention of search engines, while still being sensible.
If you’re creating your content in WordPress, consider using the SEO Yoast Tool, which analyzes how SEO-friendly your content is. The tool also checks out some other important factors that you need to bear in mind as you look to optimize content. To be clear, there is a lot more to ranking well on search engines than optimizing your content.
Kevin Cain is a content and communications strategist based in Sydney, Australia, and has more than a decade or experience working in the financial services and consulting industries and helping expansion-stage software companies develop their content strategies. Kevin, that was cool how conducted a little show and tell and made the narrative about this particular article.
Hi Carmelo, I use Prose which is pretty solid when it comes to optimization, but I use the Yoast SEO plug-in because it does it’s job really well. Yost keyword tool used to be a good idea, but using it crashed my websites so many times my host was getting upset. How can we figure out how much time it will take for content to help an website getting optimized? This article is just what I was looking for as I’ve begun to research strategies and ideas to relay to our MD and Marketing Manager! Found lots of ideas about big brands content marketing but this was the best I found about small business, so for that thank you so much! If these examples don’t inspire content marketers then maybe they are in the wrong line of work. In March of 2014, I sat in a marketing meeting with one of the largest producers of consumer goods in the world. First, they have the capability to tell stories, including the people and processes to churn out amazing content on a consistent basis. Second (and this may be more important), blogs and media sites come with built-in audiences. Although mergers and acquisition strategies have been happening ever since the first media company was launched, non-media companies are starting to get into this game. Photography supplies store Adorama put a buying group together when JPG magazine was going out of business. Marketing automation company HubSpot wanted to add an agency blog to match its marketing and sales blogs, so it approached Agency Post and acquired it instead of starting fresh.
Scott McCafferty and Mike Emich founded WTWH Media, LLC, in 2006 after running a boutique media rep firm. Scott and Mike went ahead and developed a comprehensive business plan with close to 50 pages of details of projections and assumptions.
As the business grew, Scott often referred to business advice he received from David Murdock, Chairman and CEO of Dole Food Company. Does it make sense to buy a media and blogging site to build your audience and improve how to create content, or do you want to build from scratch?
Editor’s Note: Listen to the audio version of this article on the Content Inc podcast (episode 34) via iTunes or Stitcher. We revealed the South African Branded Content Marketing Association Chapter at the AMASA Awards by sponsoring a give-away draw for a Go Pro camera as well as the Best Branded Content Campaign Award, won by Native VML for Nedbank’s Ke Yona Team Search. But the real story of The BCMA in South Africa started a few years back with advertising agency One Lady and a Tribe and our work with Pfizer on the Centrum Guardians Project. Marketers want to connect globally, share ideas, set industry standardsand develop best practice.To help us do this The BCMAhas created a proprietary measurement tool with Ipsos, determining what makes branded content effective and how it delivers on ROI.
The SA Branch of the Global Content Marketing Association promoting best practice, sharing knowledge, growing the branded content industry. Whether it’s starting from the beginning (making the case for content marketing) or enhancing your programs (figuring out what’s working), the opportunities for content marketing learning are endless.
As CMI’s director of online training, I have the privilege of working with leading industry experts to identify the most pressing challenges you face and help them create the courses to help you learn on your own time through CMI University. Today, I share 11 of those challenges, offer a brief tip from an instructor, and provide resources for you to use today and in the future to expand your knowledge. Tip: LinkedIn is the best tool ever for creating personas because it gives you access to people who hold roles similar to roles held by those you want to become your customers.
Tip: In order for consumers to start believing your message, they need to hear it, see it, and interact with it three to five times.
Tip: We now report everything, and that gets us into this sort of myopic view of using analytics to prove a point rather than improve our process. Educating your customers and prospects is a great way to generate the right kind of leads — and, often, to fulfill your organization’s content marketing mission.
Many CMI contributors have written about the vital role that education plays as part of a powerful content marketing strategy. Schneider Electric’s Energy University is a free, online, educational resource that provides vendor-neutral courses on energy efficiency and other information that helps organizations improve their energy efficiency. In addition to serving as a helpful resource, Energy University also generates millions in lead opportunities globally, as courses are translated into over 13 languages. Opening up an entirely new, effective lead generation channel is a marketer’s dream —so how did Energy University do it? For example, when people understand the refrigeration cycle, they’re going to come away with a better understanding of cooling products, overall. Key takeaway: Content focused on customer education can benefit your organization in ways that reach far beyond the sales and marketing department. Schneider Electric brings the right thinkers to the table to ensure each course is packed with useful takeaways — Lorna heads up a dedicated team of in-house educators who have Master’s degrees in subjects such as instructional design and adult education.
Key takeaway: Your competitors may be blogging, tweeting, and writing white papers, but are they providing quality, comprehensive continuing education?
Key takeaway: To build trust, ensure that your educational materials would apply no matter which product or service your audience members prefer to use.
Energy University creates brand-agnostic technical drawings to illustrate a product’s functionality. The education team draws information from college textbooks, reliable sources in the public domain, and in-house subject matter experts.

Key takeaway: When your content marketing program relies on education, the information you distribute must be accurate and beyond reproach. Key takeaway: If you invest the time and effort necessary to gain accreditation for your educational content programs, it likely will pay dividends in the consumer trust and support your organization gains. Key takeaway: Any educational program should work together with all of your other marketing efforts — that way, both audiences grow. As Schneider Electric has grown and acquired other companies in the last decade, Lorna has observed “a real corporate emphasis on creating one Schneider Electric brand. Energy University — and the educational content marketing strategy it was founded on — has reached the unique and elusive point where money and mission are in alignment. Great article, I’m a big fan of Schneider Electric’s thought leadership activities and this clearly represents a great edu-training effort!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
The Vesuvius eruption of content has caused some marketers to declare that we’re now in a state of content shock – the idea that content marketing has reached its saturation point, and is no longer going to be effective.
The myth of content shock is parallel to that of “information overload” – the idea that a consumer is exposed to too much information, thereby preventing profitable action instead of driving it.
David Ogilvy (1911-1999) wrote, “Five times as many people read the headlines as read the body copy.” He believed that a wasted headline was a waste of 90% of the marketing budget. Those words show up somewhere – on a mobile device, within a blog template, on Facebook, in Twitter, etc.
Some people insist that copywriters have to know all about SEO, conversion rate optimization, web design, and UX testing. Instead of setting the bar so high on technical requirements, I would suggest that writers be aware of user experience.
I define user experience as “how someone interacts with, feels about, and uses your website. Instead of telling writers to know all about SEO, I would advise them to focus on the user.
Does the writer need to know about keyword density, semantic relevance, content silos, structured data markup, internal linking structure, and anchor text dilution? If the writer focuses on the user, then many of the SEO issues will start to take care of themselves.
Gone are the days when you could simply hire a freelance writer from Craigslist and expect stellar results. Increasingly, however, the task of content creation is only possible from someone who has deep experience within the niche. Writers, for example, have deep experience in content, but they should have a passing familiarity with other features of marketing. When the writer realizes that her role fits neatly within the broader realm of content, digital marketing, and marketing as a whole, it helps her produce more compelling and strategic content.
For as long as it lasts, and I expect it to be a long time, content marketing will need copywriters. Once again, you’ve delivered a cogent argument with tact, skill, alacrity, and relevance.
I thought Gregory Ciotti did a wonderful job on Entrepreneur today explaining small grammar points and also sentence length.
Carolyn, providing a great user experience is imperative — having everything fit in contextually will provide that value. I would definitely focus a lot of time and effort on keyword research as you’re alluding to.
Kurt, I have learned over the years that your readers are your most valuable source of information. The only point I would add is that content writers should know how to use specialized search engines and be able to do laser-focused research. As a content creator in a technical B2B niche, I’m always working to improve my skills in each of these areas. Here is something to pay attention , a great opportunity for work for those who want to use their free time to make money using their computers… I have been doing this since last two years and I am making 40 to 70 dollars per hour … In the last week I have made 12,245 for almost 18 hours sitting ….
Any special qualification, degree or skills is not necessary for this, just keyboard typing and a good working and reliable internet connection …. Not any Time limitations to start work … You may do this work at any time when you willing to do it …. Right now, I have written the abc from them and the right way to explain how they can be mixed. Creating a great blog is focused on your content and making sure that readers have access to relevant information.
Some blogs have decided to go with a conservative design style with others being a bit more creative, but all of the designs perfectly match the audience they’re meant to serve (while meeting company lead gen needs). They have a big intrusive pop up ad when you go on the page and the main focus of their homepage is a call to action to get their industry report.
More than not, enterprises are sporadically distributing content over a number of platforms with a number of content types. According to Michael, “Without a platform – something that enables you to get seen and heard – you don’t have a chance. In the beginning, it’s important to focus on creating amazing and relevant content with mostly one content type (podcast, video, blog, etc).
Over the long term, you’ll be distributing your content through a number of channels, but right now you need to make a decision about the core channel. At the same time, Copyblogger needs to build a system to attract people to its content because its website doesn’t reside within another ecosystem that can naturally bring it traffic.
Over the past couple of years, calls to action at the end of their video content always went to their owned website, where people could sign up for an email subscription program that SMOSH controlled.
Back in 2009, OpenView launched a content platform called OpenView Labs, which regularly delivers articles to attract subscribers to an e-newsletter offering (which now boasts over 36,000 subscribers … not bad for a venture capital company). According to Julie Fleischer, senior director of data + content, KraftRecipes employs 20 culinary professionals who work with Kraft products every day. Still published, it now is produced in print and digital formats in 14 languages and distributed to 40 countries. If you want to build an audience that knows, likes, and trusts you, and then see behavior change in that audience over time, this model may be your best bet. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Now that I think about it, the tension between control and reach reminds me of the problem of any marketplace model for entrepreneurs. I was using free and paid tools to get us scribes without taking into account if that company goes belly up, then there goes my subscribers. Anything else risks building your business on the shifting sands someone else can wipe out at any time.
After all, mastering the art and science of search engine optimization (SEO) is no small feat.
Although such updates go a long way toward enhancing the quality of search results by, for example, discounting the high volumes of low-quality content produced by content farms, they also mean that the best ways to optimize content are constantly evolving. Fortunately for those of us who aren’t in the habit of analyzing search engine algorithms but still want to optimize content, there are some basic tips that are easy to follow. If you’re looking for the definitive word on the subject, there are far more comprehensive resources on the subject (such as this guide by SEOmoz). One way of doing this is by selecting the right keyword — the word or phrase that people would be most likely to enter into a search engine if they were looking for your content — and then using it throughout what you write. You’ve got to take care in choosing the ones that you’ll have the greatest chances of ranking well for. Although I’m writing about “search engine optimization,” the keyword tool quickly reveals that it’s not a good choice. Looking at who is ranking on page one for this keyword — big names (SEOmoz), with sites that drive huge traffic — confirms that assessment. It still gets at the same idea as search engine optimization, but has a low competition ranking and garners about 1,900 global searches a month.
It’s much easier to create content with a keyword in mind than trying to retrofit it into something you’ve already crafted.
Expert opinions vary, but the general rule of thumb is to aim for a keyword density — the percentage of times the keyword appears in your content compared to the total number of words — of between 1 percent and 3 percent. The tool gives you ratings of green (good to go), yellow (hold up, you can do better), and red (stop, you’re off track!) across a variety of content optimization dimensions. There are a couple of things I could adjust, but the mostly green lights tell me I’m ready to publish.
Google also looks at how much your content is shared, how many inbound links it has, and much more with its algorithm.
Planning is key to content marketing success, as is alignment with your overall marketing goals and branding. I’m currently working for a digital marketing company that is looking into the concept of content marketing both for ourselves and for our clients.
I particularly liked the Dollar Shave Club video, and the case study on the swimming pool firm was also really good, particularly with regards to relating content marketing and SEO! Nine months previous, Scott attended sales meetings with six different publishing operations. While most of the plan proved worthless, there were some critical factors that remain true today.
As this campaign (now in its eighth year) evolved from a print ad and 3Talk campaign into a 13 week TV series, it was clear we weren’t working within a conventional advertising framework. We look forward to holding regular forums and workshops for BCMA SA members and share best practice as technology evolves and we need to be able to measure its effectiveness. It is an exciting time to be involved in branded content marketing and we are looking forward to working with the leading practitioners to showcase best practice and share learnings. The way to do that is to focus on why and who: Why do we want to invest in content marketing?
So you need to understand why you want to do this, and be able to pitch it, and help the organization understand why they want to do it.
They just sit back and expect the world to beat a path to their content, and it just doesn’t work that way. I sometimes call analytics WMDs or Weapons of Mass Delusion because we can really make the statistics say anything we want them to when we’re reporting on that many numbers. Spring enrollment opens on March 1, and we’ll begin new instructor and course announcements at that time. He is also the founder and author of The Mind Mapping Software Blog, the world's leading website covering visual mapping. Energy University currently has over 350,000 active users, and more than 800 courses are taken every day. Let’s take a look at some of the insights Lorna shared on the program, and how their techniques can be applied to a content marketing strategy of any scope, for any industry. Start with your mission: Energy University began as Data Center University, which was started in 2004 by a company called American Power Conversion (APC). Educating your customers can save you time — and make you money: Buying efficiency products for a large structure, such as a data center, is complex, Lorna explained, so Energy University teaches its users about the processes involved in making their products work. When customers are educated, they can make more informed purchasing decisions without needing a lot of assistance from your sales team — in turn, this reduces product returns and increases customer satisfaction rates.
As Lorna explained, there simply aren’t a lot of organizations offering that level of high-quality education in their industry — let alone for free. Don’t trick your audience into enduring a glorified sales pitch: Have you ever signed up for a webinar you thought would be educational, only to find out that one particular product or service is pitched the whole time? If you have the wonderful problem of creating an overwhelming volume of leads, consider adding a few qualifying questions to your registration or download forms, to help your team drill down to the pain points each lead is most likely to need help with. Still, her advice is to consider editing your recorded content into shorter snippets to see if this leads to better response rates. Implement a rigorous approval process so you don’t get caught delivering bad information.
Offer your courses free of charge (whenever possible): A few years ago, Energy University experimented with charging a fee for its courses — and registrations went down.
However, even if it isn’t feasible to offer all of your courses for free, you can still reap many of the branding and lead generation benefits provided by an educational content program.
What can your company do to demonstrate its concern for customers and simultaneously uncover new business leads?

Tracy is also an instructor for the Content Marketing Institute Online Training and Certification program.
Writers are only one part of the composite marketing force that successful content marketing requires. It’s relatively easy to find an inexpensive agency, a freelance writer, or a content brokerage to produce some articles. I’ve assembled this list of five copywriter skills that I consider to be essential for a successful content marketing approach. To be a good writer means mastery of a lot of different things like grammar, punctuation, and spelling. Since the dawn of modern marketing, consumers and marketers both have realized how powerful these bits of copy are.
A Facebook audience may not respond to a given headline in the same way that a Twitter audience might respond. Those are great skills to have, but if we require writers to possess all those skills, then we wouldn’t find very many qualified writers. It describes the overall interaction between human and website.” User experience has a lot of ramifications.
Use the words (keywords) that make sense based on the user, the topic, the focus of the blog, and all the other relevant features of the context. Even in this case, focusing on the user naturally enhances the process of improving the conversion rate.
The writer simply needs to have a laser-like focus on creating the best content for the user.
Granted, some writers can learn quickly about an industry and produce expert-level content. For a SaaS sales and marketing blog, can you hire a generalist writer to produce in-depth, detailed articles on advanced topics?
The idea of a T-shaped marketer holds true for writers as well as other marketing specializations.
The advice is one example of how marketing awareness helps the copywriter to create excellent and marketing-focused content. You need to be able to talk with subject matter experts and dig deep to get to the essence of their thought leadership.
Those with qualitative market research background also know how to ask the open-ended questions that provide revealing insights. If you can figure out your reader’s persona then you can provide them with timely content.
It’s important to know where your audience is and how to best reach them through unique content strategies. As a content writer that’s just starting out, I felt that all five skills were incredibly valid and relevant. I started out online as a freelance writer, and with time, I knew I had to be more than just that. This article simply proves I’m on the right track as a freelance writer and not just wasting time. Designing your blog is centered around how your readers consume the information that you’re producing as well as generating new leads for your company.
This site doesn’t do it for me in terms of design, however the content they post is very useful. That’s amazing, but technically Game Theory doesn’t control those subscriber relationships; YouTube does. The point here is that if you choose a low-control channel as the main driver of your content distribution, be aware that at some point you’ll want to convert that platform’s subscribers to your own subscribers. It has every right to do so as a private business, and you, a free member of the LinkedIn community, have no rights. They are all good at leveraging social channels and building an audience on those channels, but they don’t build their main platform on social channels.
There are 30,000 recipes on the company’s website, where Kraft generates direct revenue from advertising, as well as print advertising in its magazine, Kraft Food & Family. The Furrow always has focused on how farmers can learn the latest technology to grow their farms and businesses. Originally conceived in 2008 as a weekly e-newsletter on travel recommendations and shopping tips, Goop has evolved into a fully functioning media site with over 1 million subscribers. No doubt, in today’s digital world reach is important, however, control over the platform is also key to initiate, maintain and stabilize that reach. A marketplace like Udemy for course sellers (or Itunes for podcasters in your example) takes responsibility for bringing lots of buyers in, but the seller has difficulty controlling their own fate there and bringing those customers with them if they want to move to their own location. If, however, you’re new to SEO and are looking for some simple techniques to optimize content for search engines, written in plain language, read on! When Google indexes your website, it detects the keywords you’ve used and how you’ve used them, and ranks your content (in part) on that basis. While there are still some pretty big names on the first page of results for the term, my chances of winding up there too are much greater using “optimize content” than if I selected “search engine optimization” as my keyword.
However, if you can rank on page 1 for those 1,900 hits and consistently drive a portion of them to your site, you’re going to be much better off than if you rank on page 51 for the 600,000 hits and never get found. All the more so because, as with any keyword, I need to use “optimize content” in context, not just willy-nilly, in order to help my ranking.
In addition to telling you your keyword density, it checks to see if you’ve included keywords in the places noted above and if you’ve met a host of other guidelines. That said, if you don’t know Jack about SEO, the tips above will go a long way toward helping as you look to optimize content! They needed customers, but couldn’t afford traditional advertising.A fellow named Roger Parker had an idea.
At those meetings, Scott noticed a consistent trend: When he brought up online advertising solutions, every publisher told him to stay focused on selling print pages. They believed readers would take control of their information channels and marketers would require measurable results from their investments.
The company manages close to 40+ technology-based websites, five print publications, a suite of vertical events, and provides marketing services in the design engineering, renewable energy, fluid power, and medical markets. But content is also a great tool to retain customers, as well as to upsell and cross-sell them. How are you actually putting together a series of content distribution approaches that end up building momentum for the story you create? So I encourage marketers to always look at the analytics from the idea of what action can we take on this metric. In the end, Data Center University was so successful that Schneider Electric decided not only to continue the program, but also to expand it into Energy University. Instead, focus on teaching users about how to solve the problem your software addresses in a more general way.
Every course goes through an approval process that involves both instructional and subject matter experts. Some courses even qualify attendees to sit for in-person exams that are offered through third parties.
Yet, Energy University also brings a lot of users in via word of mouth — and those users are then added to the company’s database to be used in its other marketing activities. Marketers have discovered that the consumers aren’t motivated by popular, general-appeal content but by narrow, niche content. With the change comes a fresh set of understanding and skills that will help them to improve. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. Then you must synthesize their words, and translate where necessary to create your content. That’s why I am constantly testing to see what strategy works best to yield great organic results. How come is it that content writers had to be great writers in the first place, and now when the situation has changed – they need to be great writers – again, that is, still? It does however, point to the malignant growth of content and challenges marketers to think differently. There was a good amount of information to take away from this article and I found it extremely helpful.
YouTube could decide tomorrow that it doesn’t want Game Theory to have access to those people, or it might decide to promote other content, such as Jimmy Fallon, to Matthew Patrick’s audience instead of Game Theory.
That ranking is what determines if your content shows up on the first page of results when you google the keyword or on the fifty-first.
Plus, what seems like the right keyword to you, may not be what people actually use to search for content. Type in a potential keyword and the site tells you how many people are searching for it in a given month and how much competition there is, based on advertising spend for sponsored links. He stated that he simply made a list of the industries in which he wanted to acquire a business and a list of companies he wanted to purchase.
Over an eight-year period, WTWH has identified and negotiated five transactions applying this principle. Your brand is solving a problem or fulfilling a need, and I think that’s really interesting. I want you to think about maximizing every channel’s reach and influence one at a time. He has extensive experience in public relations, online marketing, content development and marketing, business strategy and creative problem-solving techniques.
Energy University works directly with these organizations to make sure its courses are in compliance with the strict guidelines required for accreditation.
Offering the education for free shows how invested Schneider is in their customers’ needs. Schneider Electric tracks leads, how users are coming into the site, and where users are coming from.
It’s about creating and distributing content for the end-goal of marketing: to drive profitable customer action.
Instead, today’s content marketing copywriters must possess the awareness and skills to survive in the brave world of content marketing.
Unless the writer has experience with average MRR churn rates, LTV calculations, or expected CACs within a niche, producing a great piece of content is going to be extremely difficult, if not impossible.
If a writer is aware of how users interact with a site (including how they search for content) then the important keywords will appear in a piece organically.
Doesn’t that mean that the situation within the writing realm has not really changed at all, only the rules have? In any human, natural, or economic system, when there is a dramatic increase in supply of something, there has to be an adjustment.
As long as Game Theory continues to create compelling content that YouTube will deliver, it should grow an audience there. Learn directly from Joe Pulizzi, Andrew Davis, Matthew Patrick, and other entrepreneurs on how to grow your business with content. We must come up with content that’s relevant to the conversation at the moment in our ever-changing culture. You’ll be able to maximize the reach of your content but also make a bigger impact and create less content over time. Given that I don’t have hours of time for research, how can I find out more about each target audience and what information would be valuable to them? Now I’m on my way to becoming a Certified Digital Marketing Professional by DigitalMarketer LLC.
And we must apply resources to our content in order to make it memorable, in order to make it unique. They continually demonstrate their leadership mindset by freely sharing their ideas through content and channels that help spread them so that they can maintain that leadership position. It does nobody any good for you to mis-represent the basic concepts of information density and its impact on content marketing (which is alive and well and practiced by me).

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