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9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] – Getting into social is so easy, many business jump right in without a second though.
Call Gap: Survey Finds 54 Percent Of Search Marketers Dona€™t Track Phone Conversions From Search Campaigns – How important are offline phone calls to search marketers?
One Third of Companies Fail to Measure Data Quality ROI – Two fifths of companies surveyed recently by Experian Data Quality spend more than $1 million annually on data quality technology, and another 22% spends at least $500,000, but a significant number of them do not calculate the return on their investment from data quality tools.
4 in 5 Companies Report Steady or Increasing Costs-Per-Lead – A slim majority of marketers and salespeople from around the world say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening, finds Ascend2 and its Research Partners in a new study [download page]. Google Analytics Rolls Out New Tag Manager Tools – Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. 10 Marketing Predictions for 2015 [INFOGRAPHIC] – There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015.
Google Launches Tool To Remove Ads From Your Favorite Sites – Google has launched a new tool that will enable publishers do away with Google source ads, while not forcing users to pay before they can access content; sounds interesting don’t you think so?
YouTube Has More Monthly Visitors Than Facebook, Twitter – What’s the number one social network around the world?
Twitter Unveils Instant Timeline to Woo New Users – The social network also plans to enhance native video sharing and Direct Messages next year.
Google Launches Mobile-Friendly Site Testing Tool – Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site. Facebook Launches FB Techwire – Members of the media who cover the technology sector have a new resource, compliments of Facebook, as the social network announced the launch of FB Techwire, which is powered by social content discovery and verification provider Storyful.
Twitter Offers Will Put Digital Coupons Within Tweets – The new feature will enable consumers to sync their debit or credit card with Twitter and redeem coupons online and in physical retail stores.
Appena arrivato il nuovo anno sono iniziate le “scommesse”, certo avvalorate da analisi e sondaggi, per capire quale sarebbe stato il trend per il 2015 in fatto di digital marketing.
Una lunga infografica, ricca di informazioni, che ci offre un’esaustiva panoramica sulla tematica “content marketing”.

Utilizziamo i cookie per essere sicuri che tu possa avere la migliore esperienza sul nostro sito. Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Top emailers are phasing out messages that customers would consider spam, says Return Path, though there's still room for improvement. The 2015 Essential Guide to Content Marketing—everything you need to know about content marketing, all in one spot. Direct Marketing News is proud to present the 2015 Essential Guide to Content Marketing, our comprehensive supplement packed with tips to help you kick your content marketing strategy into high gear.
Too few marketers consider how their content will translate, literally and figuratively, in other languages and locations. Popular among consumers for everything from education to entertainment, video should also be a content marketing staple.
Jennifer Breithaupt, who runs Citi Private Pass, shares how the financial brand taps into customer passion for music, sports, and dining to boost credit card revenue.
Lori Tauber Marcus brings 30 years of experience to the company behind the in-home spin phenomenon. Shelley Zalis launched a national movement for women in the workplace—all because she was lonely at a trade show. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.
Everyone is doing it, right?A  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.

Google hasA reportedA that 70 percent of mobile searchers have called a business directly from search results. LinkedIn is their platform of choice, favoured by 94 percent of B2B brands, ahead of Twitter (88 percent), Facebook (84 percent), Google (72 percent) and Google+ (64 percent).A  Check the visual in this link for more insights, which comes courtesy of Uberflip. While that may be the case, respondents (chiefly B2B-focused) were more likely to say that their costs-per-lead are increasing (25%) than decreasing (19%).
Unquestionably UX is so critical (sorry, having trouble deploying SUX!), as is the balance of generative vs.
We respect your privacy.PhoneThis field is for validation purposes and should be left unchanged. Twitter has revealed a feature called Instant Timelines, which will let new users see what’s happening on the social network without having to find people to follow.
This is according to new research published by Unruly, which also reveals that the video ecosystem is becoming increasingly fragmented. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. Nella lista dei buoni propositi ricorre come costante, comune piu o meno a tutti gli attori del marketing, lo sviluppo di una strategia efficace di content marketing. This week, PwC and Strategy& released their holiday predictions and ita€™s not nearly as rosy.
With more than 1.3 billion active users, Mark Zuckerberg’s platform dwarfs Twitter, Pinterest, Instagram and Google+ combined.

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