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Now, as someone that’s been involved in online content marketing and production since I left university at the grand old age of 21, I for one am pleased that content is finally getting the attention it deserves in the digital industry. Now of course the content marketing resurgence that began in 2012 isn’t all flowers and rainbows.
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Please note that the information and any commentary contained in this blog is free of charge and for information purposes only. LinkedIn is now responsible for 64% (!) of all visits from social media channels to corporate websites.
The Products and Services tab may be gone, but maybe that is just the motivation you need to learn how to make your Page more user-friendly. Many of us are guilty of posting LinkedIn updates only once or twice a week, but that is probably why we are not seeing engagement.
The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. If you accept this reality, you still may be faced with a shortage of spare cash to invest in marketing–particularly in traditional advertising.  What to do? Either begin a blog or integrate a blog into your existing website.  Your blog will serve as your best way to connect with your customers by demonstrating that you are open to a two-way dialogue, that you are authentic, and that you have an individual or company personality with which they want to engage. Either start a customer centric eNewsletter or transform the one you have so that it reaches out consistently to your best customers and prospects.  A content rich eNewsletter enables you to direct targeted messaging either to all of your customers or to appropriate demographics.
Make sure that every piece of marketing and advertising you do motivates your customers and prospects to visit your new content rich website.  Of course.
This entry was posted in Blogging, eNewsletters, Marketing Basics, News, Online, Tips & Mini-Guides, Top Posts, Websites.
I’ve been in Content development and management for many years now and this is one of the most interesting and helpful articles I’ve read!

The fact that the world and his wife have now jumped on the content marketing bandwagon means things just got a whole lot harder. Just take a look at your Twitter feed, Facebook news feed or even the groups you’re part of on LinkedIn – what do you see? When you post content to a Google+ Community, you’re effectively starting a conversation, a debate between the members and, unlike LinkedIn, with Google+ you do get the feedback. With a strong background in online content and copywriting, Amy is responsible for the SEO, Content Management, Email Marketing, Banner Advertising and Online Partnerships for Bubble Jobs, the Bubble Jobs Blog and The Bubble Digital Career Portal.
Every reasonable effort is made to check the information and commentary is up to date and accurate but no responsibility for its accuracy and correctness or for any consequences of relying on it is assumed by the author or the publisher. LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience.A  In contrast, when you only post occasionally, your single post only reaches about 20% of your followers. Employees are 70% more likely to click, share and comment on an update than a typical LinkedIn user. She has a passion for social media, PR and would never turn down an opportunity to research a new topic. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
You can and should focus on a content marketing strategy that will require a whole lot of thought and effort, but will not require a lot of money. I agree with you.I changed the content marketing orientation of my coaching website 6 months ago when I began a more vertical focus on entrepreneurs. Most companies will be to busy fighting just to stay a float and for many, blogging is something they have never tried. Yep, you see spam and brands trying to push their content on to you as a consumer or industry professional.

Google+ might still have a long way to go in terms of catching up with Twitter, Facebook and even Pinterest (many of my friends that work outside of the digital industry have never even heard of it) but it is getting there!
Their passion for the topic in question means they’re incredibly switched on, knowledgeable and willing, and in fact keen, to engage in a debate or conversation. Showcase your products or services with a video – 52% of consumers say that watching product videos makes them more confident in online purchasing decisions.
Alyx has worked with many for-profit and non-profit businesses to create and revitalize their website content strategies; she also writes blog posts and web content for businesses all across the country. Since then, because I now write regularly on my specialized niche, I’ve been able to attract more of the clients I want. It also encourages readers to avoid product-centric infomercials and reminds them that content marketing is a strategic as well as tactical practice. Add a mechanism to send as an e-mail or post to a social media site like Facebook and MySpace.
The Products and Services tab was the logical place for many businesses to promote their services and encourage engagement (and sales!), but dona€™t let change stop you from using LinkedIn Company Pages. If you are too busy during business hours to post consistently, schedule your posts to be published automatically (Note: You are only able to schedule individual LinkedIn user updates.
To each project, Alyx brings an array of skills, including the ability to effectively communicate across age groups. Instead, look for ways to create assets that will give you at least 6-9 months of usefulness and up to 18 months if the topic allows.

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