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Troverete la meta della vostra prossima vacanza nella nostra vasta gamma di crociere low-cost. A landing page is a place where you send traffic and then you ask the visitors to take some kind of action. Your landing page needs to have one focus and one focus only: Getting people to take ONE ACTION. This is a great example of a landing page that is simple, informative, with all of the elements are pulling the story and action together.
Being excited is great but gushing fake excitement all over your landing page won’t help you connect with your audience. While you want your landing page to be clean and free of clutter you want it to be informative. I really liked the first mistake you mentioned Way Too Much Happening On Your Landing Page. Searching for converting optimized landing page designs for your online digital marketing campaign that produces results? Download optimized landing page design templates for your digital marketing campaign to funnel your traffic, conversion, leads and sales. Upcoming trends in year 2015 shows that mobile optimized responsive landing page design is very important to get maximum results in you marketing campaign. Clean and effective call to action business opportunity responsive landing page design template to boost your business.
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Small lead capture effective and appealing responsive landing page design for forex trading business. Attractive and converting small lead capture responsive landing page design for garcinia cambogia product. Very professional and information responsive lead capture landing page design for government grant funding service. Attractive and informative lead capture responsive landing page design template for travel guide. For most online marketers, getting customers to enter their payment details and click “purchase” is the ultimate conversion. In the Chicago area, however, New Balance’s brick-and-mortar stores are owned and operated as a family business – with a local marketing budget. So you can understand why, until recently, online marketing seemed like more of a distraction to the company than an opportunity.
Match Node’s original strategy for New Balance revolved around Facebook Offers, which allow marketers to embed discount codes in Facebook display ads. The first campaign, which launched during a cold Windy City winter, allowed a customer to receive 15% off when temperatures were freezing and 20% off if the weather fell below zero Fahrenheit. Looked similar to previous New Balance customers: Using Facebook ad targeting, they created a “lookalike audience” based on customer emails, which the stores had been collecting at checkout. They could have tracked the codes using customer emails, except Facebook won’t give advertisers the names or email addresses of users who download coupons. Another limitation of the Facebook Offers strategy was that there was no relevant online destination to send users to once they claimed the coupon. Moreover, given that the majority of Facebook ad clicks came from mobile users, sending potential customers to a page that wasn’t optimized for mobile users would have been like “cutting off our nose,” says Brian. Using Unbounce’s landing page builder, Brian says his designer “virtually cloned” the national New Balance website as a starting point, but then made a few key tweaks to make sure it was optimized for offline conversions. Instead of website navigation and links to purchase products online, the page featured information about New Balance’s Chicago stores, including Google Maps, phone numbers and in-store benefits like old-school fittings, something few other shoe stores offered.
Once the landing page was built, Match Node created a series of Facebook ads aimed at very specific segments.


Aimed at an ultra-targeted audience of 45,000 military vets, the ads generated more than 200 coupons, which were sent to leads after they entered their emails on the landing page. With these emails tied into specific campaigns, they were able to go “one step further in the funnel” and send out reminder emails, urging leads to claim their discounts.
Open rates for these reminder emails were 5-10% above New Balance’s regular promotional emails, says Brian. Once they started sending people who clicked on the ads to dedicated landing pages, Brian’s team could optimize their campaigns for landing page conversions, which is far more efficient than gunning for clicks. With this strategy, they were able to spend 50% less and drive 200% more in sales compared to the Facebook Offers campaigns they ran previously.
Throughout the year they’ve run successful promotions for everything from Foot Health Awareness Month, to athletic apparel, to kids’ shoes. By making incremental changes, Brian says they’ve been able to boost conversion rates by 5-10% throughout the course of a given campaign (which often translates to 5-10% more sales).
Using online marketing channels to generate in-store sales rather than ecommerce purchases.
Needless to say, the folks at New Balance Chicago are digital marketing skeptics no longer. Dan Levy is Unbounce's Content Strategist, heading up our content marketing channels and the awesome team behind them.
Once again, it goes to show that once you have a smart campaign strategy in place and a highly-targeted landing page to go with it, the opportunities to optimize are infinite! Dan is correct in his response as to the data and like he said the critical point here goes beyond the details of the data. Finally, also note that we also removed a bunch of superfluous bulleted text around the conversion area. 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Advertisers specify the words that should trigger while user search their ads and the maximum amount they will pay per click.
The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search.
Your ads are triggered by specific keywords you choose for your business on google network. People actively looking for information about your products and services online you can choose exactly where you want your ads appear around the world, specific countries, only in India or just within your state.
Approfitta di queste promozioni con le più esclusive compagnie di navigazione italiane e straniere, che ti consentono il massimo risparmio. Anything that detracts from your narrative, that stops people from moving from point A to point B is bad landing page design.
They can add engagement value to your landing page or they can detract from your narrative. Short, concise sentences that are as informative as possible without being wordy should be your goal. Anytime i visit a website and it is to busy and it’s hard to see what the company provides or does I sometimes end up leaving the website as it causes to much confusion for me and takes to much time to find the information or product I am looking for. Beautifully designed online digital marketing optimized landing page design will drive traffic to your website by capturing information of your visitor. If you are an internet marketer and like to achieve success you need to use our effective and optimized landing page design to get positive and profitable results in your business. Headquartered in Boston, New Balance is an international, 109-year-old brand endorsed by Welsh footballers, Canadian tennis stars and American baseball players. Although they do get a cut of the ecommerce sales that come through their online channels, their primary goal is getting people’s actual feet in the literal door.
Using a combination of targeted Facebook ads, campaign-specific Unbounce landing pages and personalized emails, they were able to generate hundreds of leads and drive thousands of dollars in sales at half the ad spend.
The problem was that in order to track the codes, the company had to rely on customers and clerks taking the time to report the discount codes at the point of purchase. Despite the campaign’s relative success, using Facebook Offers proved to be a frustrating experience for a data-driven, optimization-minded marketer like Brian.


Directing them to the New Balance website was out of the question since it only increased the likelihood of an online purchase, which didn’t benefit Brian’s client.
Need a flexible landing page template that allows you to maintain your or your client’s brand identity? This meant that instead of crossing their fingers that people would print out the coupons and bring them into the store, they were able to collect the emails of interested buyers – and follow up with them.
Using Facebook’s ad platform, marketers can choose to optimize their ad spend either for clicks or for “website conversions,” which means actions taken outside of Facebook’s ecosystem.
Using Unbounce, they could easily duplicate the original landing page and tweak the design for any other offer New Balance wanted to promote.
They’ve perfected the formula along the way, testing copy changes (such as leading with the discount vs. That may seem fairly obvious, but it’s yet another reminder that once you have the right strategy in place, small steps can take you a long way. A journalist by training and a marketer by accident, he previously served as Editor of the award-winning online magazine Sparksheet, as a political reporter in Washington and as a research assistant at the Berkman Center for Internet & Society at Harvard University. It’s an amazing job you did with personalizing ads and creating highly relevant landing pages.
The change was really small and I’m wondering whether the sample size was big enough.
I especially enjoyed the examples that clearly depict the steps taken to make this campaign successful – very useful and actionable. More and more small to medium-sized businesses are seeing getting great results with online advertising.
The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google.
Our Pay Per Click model ensures that you only pay when a potential customer clicks on your ad and visits your website. Take the opportunity to use your button text to remind people why your offer is so awesome. The codes themselves were unique, but the 15% discount was promoted on various channels, meaning customers could have heard about the sale in a number of places. It also didn’t give them the opportunity to create a dedicated experience for each specific campaign.
Unbounce gives you hundreds of beautiful templates to start from and customize with a simple drag n’ drop interface. 20% is a lot to gain from this change, also because it occured in not the most visible spot on the page. Even cooler is that the New Balance retail staff reported a couple phone calls and in-store customers also asking how much the fitting cost. When you advertise with Google, ads for your business show up next to the natural search results.
The quality score is also used by Google to set the minimum bids for an advertiser's keywords. Test your headlines , and test, and test some more until you’ve got the most impactful epic headline ever.
In this way, Google AdWords ads connect you with potential customers precisely when they’re looking for the products and services you offer. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. The landing page has to rank well with search engines otherwise nobody will find it. Here are the 9 most common mistakes we see with landing pages.
Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.



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