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How To Create High Converting Landing Pages Based on Your Best Performing Content You are using an outdated browser. On the second half of the page under the graph, you will find a list of webpages (blog posts for that matter) through which people entered into your website, ranked by popularity. Help the Lander Ship touch down so that busy marketers all over the world can create their own beautiful high-conversion landing pages in only seconds. Add booster fuel to your landing pages with our high-conversion templates: make our designs your designs.
Lander gives you a powerful yet simple multivariate testing tool to keep improving your page's conversion rate.
Create landing pages that connect to everyone and everything: Social Networks, CRM and much more! In the world of internet marketing, landing pages can be considered to be separate from the website they are hosted.
An alternative meaning for a landing page is a page that has been set up to sell a product or service.
Background colors can also be easily changed and your final layout can be saved so that you can use it again with other landing pages. If your WordPress theme does not have a landing page template, you can always create one yourself. As an Elegant Themes customer, you can download Convertible; a WordPress theme that lets you create unique landing pages using a drag and drop interface. Just Landed is a fantastic WordPress theme that can be used to create beautiful landing pages and sales pages. The theme lets you choose unlimited color schemes and there are many variations of the home page layout available.
Just Landed is a professional WordPress theme that can be used to generate leads or promote products and services. Dragness is a landing page WordPress theme that comes with a drag and drop page builder for creating pages. Permatex is a flexible WordPress theme that was created for generating lead pages, squeeze pages, and landing pages. The design is also responsive, and with 12 color pickers available, you can create any color scheme you like.
The theme also includes four header variations, a beautiful slider, and as it is responsive, the design looks good on any device. Kodax is a beautiful full screen landing page WordPress theme that has been been optimized for tablets and mobiles.
Landlr is a professional landing page WordPress theme that displays everything on the home page.
Appster is a WordPress landing page theme that was designed for selling apps; however it can be used to promote any product or service. Idea is a responsive landing page theme that comes with 16 color schemes, a home page swipe slider, and social icons in the header. MindLight is a corporate style landing page WordPress theme that features parallax scrolling, built in SEO functionality, and a basic photo gallery. MindLight is a professional landing page design that features a swipe slider on the home page.
Speeky is a multi-purpose landing page design that can be used for promoting eBooks, apps, products, and more.
The color of the header changes every few seconds, and the general color scheme of the theme can be changed through the theme settings area. Optimize Press is a popular product that can be used to create sales pages, landing pages, membership websites, lead funnels, and more. Optimize Press is a popular landing page solution that allows you to create professional landing pages in minutes.
Impact is a free template builder that can be used to create landing pages, sales pages, squeeze pages, and more. I did not find the plugin to be as user friendly as other solutions, so it took me a while to get used to how the template builder worked. Parallax Gravity is a useful landing page creator that can be used to create beautiful pages. Developed by Obox, Launchpad is a plugin that helps you collect email addresses before your website launches. The plugin makes it very easy to set everything up, with options for every part of your page. Landing Pages is a fantastic plugin that lets you create and style beautiful landing pages. Landing Pages can be integrated with the free plugins WordPress Leads and WordPress Calls to Action to help you set up a lead generation system. WP Landing Pages is an easy to use plugin that comes with five pre-made landing page templates.
WP Landing Pages is a user friendly landing page template that comes with five pre-made templates.
WP Lead Plus is not the most user friendly landing page plugin, however the templates on offer are good. Think Landing Pages is a premium WordPress plugin that can be used to create landing pages in minutes. The plugin’s autoresponder form supports all major email marketing services, including Aweber, MailChimp, and GetResponse. WP Landing Pages is a WordPress plugin that lets you create those long sales pages that are common in internet marketing.
The plugin comes packaged with 12 unique templates and shopping cart graphics (click here, buy now, etc).
WP MOONlander is a professional counting down WordPress plugin that integrates a MailChimp subscription into the heart of the design.
WP MOONlander is a responsive counting down and landing page plugin that prominently displays an email subscription form.
Radar is a landing page WordPress plugin that can be used to create landing pages, coming soon pages, and maintenance mode pages.
It comes with an AJAX powered contact form and has support for MailChimp and Campaign Monitor.
Instabuilder is a marketing WordPress plugin that can be used to create lead pages, squeeze pages, sales pages, and one time only offer pages. The plugin also includes shortcodes for styling content, time delayed content, social media sharing to unlock content, and a responsive design that looks good on any device. A single license for Instabuilder retails at $47, while an unlimited license retails at $97.
MaxInbound is a fantastic landing page plugin that lets you create professional landing pages in minutes. A license for Marketer Plugin retails at $97 and comes packaged with a WordPress theme that is geared towards creating landing pages. KickoffLabs is an email marketing and landing page service that allows you to create landing pages, coming soon pages, sales pages, squeeze pages, online forms, competition pages, lead generation pages, and much more. Pages are created on the KickoffLabs website, however your pages can be integrated into your website using their WordPress plugin.
The cheapest plan for KickoffLabs retails at $29 per month and lets you create pages for one domain.
Wishpond is a marketing service that can be used to create landing pages, contest pages, sales pages, advertisements, and email campaigns.
Their WordPress plugin allows you to easily integrate the landing pages you create with their service, onto your website.
The cheapest plan for Wishpond retails at $19 per month (billed annually, just to be sneaky!). Unbounce is a professional marketing service that lets you build, publish, and split test landing pages. Unbounce is not a WordPress plugin, however it can be integrated into WordPress using an iframe. The starter plan for Unbounce retails at $49 per month and allows up to 5,000 unique visitors per month. Unbounce is a professional landing page service that offers over 80 landing page templates.
LeadPages is a professional lead generation platform that lets you create and publish professional landing pages in just a few minutes. A plugin is the best solution if you would like to add landing pages through an existing WordPress installation. So, in the meantime I did my homework and I ended up with Divi 1 with Simple Page Tester plugin.
Could you, or anyone from dear readers, share with us which plugin or service do you suggest to use, please? Not only is this a great list of landing page resources, I found it to be a great list of landing page inspiration.
One draw back with Divi is that we don’t have the ability to add fields to the contact form.
Name, email address and message aren’t enough fields for most businesses that want to use a contact form.
I know that we can use plugins such as contact form 7, but they look horrible compared to the Divi built in contact form.
Hopefully the awesome team at Elegant Themes can come up with something that will allow us to do this.
Thank you Kevin , we are I glorious days and this premium tips will definitely help to achieve our online goals with WordPress.


If your landing page is receiving a lot of mobile traffic, you can use Divi to create your landing page instead.
Yeah I know Nick, I just don’t understand how anyone can recommend a non-responsive theme these days? I am using DIVI to create landing pages and because of it Drag and Drop Feature its very easy to create the pages as well.
Landing pages are definitely the way to go when you have a specific objective in mind, and it’s particularly important when running online advertising or marketing campaigns. Just over a year ago I actually started my own business to help businesses create more leads through landing pages, and we swear to Unbounce. I am unable to access the Instabuilder website and I am unable to find it in a PlugIn search, is it still operational? Another option without having to pay out extra for other landing page themes is to install WordPress in a sub folder or sub domain and install Divi, or use the Elegant Page Builder with any Elegant Themes Theme you choose. I was searching a helpful resource of creating a landing page with wordpress, and I landed here and really liked this post . I know wordpress can gather emails, via contact forms, and put them into a database etc, but, When setting up these landing pages, which ones offer the ability to double-opt in, and then also a subsequent unsubscribe link?
Or, do we need to link the sign up form to a 3rd party such as aweber, get response, mailchimp etc ?
However, a client of mine is using the Divi theme and OptimizePress and the two of them seem to be having compatibility issues which causes parts of the live editor of OptimizePress to fail.
Before you write the content for your landing page and actually build the landing pages you learn about creating a content strategy then follow through with it. The title tag is a brief snippet of code that allows you to describe the content of any given page of your website. The general idea of the page title is to use it as you would when writing the title of a college paper or business report.
Social network shares play a key role in search algorithms, so  optimize each landing page for sharing across the networks.  This practice allows visitors to drive more traffic to your pages. Lisa Marie Mercer is a widely published writer, whose work includes topics such as travel, skiing, expat lifestyle, fitness and social media. Choose the top 10-20 performing blog posts, and turn them into landing pages (keep reading here to learn how).Use Google Analytics To Find Your Best Landing page2.
They rarely use the same design as the website that sits in the root of the domain; and there is no navigation menu that links the landing page to the website home page, and vice versa.
This type of landing page is used at the front end of a website to promote digital products such as eBooks, apps, membership websites, and courses.
Once you get to grips with how it works, you will be able to create unique landing pages in just a few minutes.
All you need to do is create a page template that does not display your header, sidebar, or footer. Alternatively, you can use a WordPress theme that was specifically developed to help you create landing pages. It features MailChimp integration, unlimited color schemes, over 600 fonts, and 369 image icons. It features pricing tables, a newsletter subscription form for capturing leads, and a responsive design that looks great on tablets and mobiles. The responsive design has a one page layout and it includes 12 different sections for use on the home page. The theme also includes 350 image icons, pricing and team member layouts, an intro slider, and unlimited color schemes. The home page features a cool animated 3D book with a form to the right that asks visitors for their email address. Pages can be edited directly on the page and all pages that are created are mobile friendly. Thankfully, there are a number of pre-made templates available that will help you construct landing pages easily. It features shortcodes for parallax animations, custom CSS support, and shortcodes for columns, titles and buttons. It comes with five different modules: Countdown timer, video, secondary title and intro, email subscription form, and social media links. Pages can be created using a combination of the WordPress visual editor and an interface that lets you add forms, buttons, call to actions, social media shares, lists, and columns. A number of premium extensions are also available for the plugin that help you extend its functionality. Once you have chosen the template you want, you can modify the template by clicking directly on the area you want to change. Initially, I was baffled to how the plugin worked as it uses an interface that is far from intuitive (I actually thought the plugin was broken!).
It can also be used to create email opt-in pages, sales pages, contest pages, coming soon pages, and maintenance mode pages.
It can be used to create sales pages, lead pages, squeeze pages, pay per click landing pages, joint venture promotions, and more. It displays a countdown until your launch date and displays links to your social media profiles. The design comes in light and dark color schemes and looks great on desktops, mobiles, and tablets. It features over 70 pre-made templates and many marketing graphics to help you promote your offer. All major email marketing services are supported by the plugin and visitors can opt-in to your email list using their Facebook account. It comes with six pre-made templates: Two clickthrough templates, two lead generation templates, and two sales pages templates. This includes SEO details, background colors, the logo, headlines, the pitch, payment methods, and much more. Both licenses come with one year of updates and support, and allow an unlimited number of landing pages to be created.
The plugin can be used for lead tracking, sales and conversions, auto responding, email blasts, landing pages, and more.
If you need help setting it up, they can set everything up for you and provide you with two hours of consultation and one hour of training for $450.
To help get you started, the plugin also comes with three sales page templates and three squeeze page templates.
It integrates with MailChimp and AWeber and can send out autoresponder emails to new sign ups.
As we have seen, there are a number of free and premium landing page solutions available; from simple page templates with sign up forms to complex sales pages with high quality images. If you are looking to promote a product or service on the root of a domain, you may want to look at one of the many great landing page WordPress themes that are available. He has years of experience with WordPress, and is a professional blogger with a special interest in social media, internet marketing and web design. Service orientated businesses need to be able to capture more fields than what is currently available in the contact form. Two fields that I would need before I can use the Divi contact form are phone number and business name. There also should be an ability to control fields listed for the “subscribe” form too!
But I didn’t even know that these many types of free plugins are available to create landing pages. Every page of your site has its own title tag that can be customized for content of that particular page. It’s a very short, compelling introduction to the content designed to let readers know what the reader is about to consume. As such, each of your pages should have their own title tag, depending on where the page belongs in the keyword funnel. If the search engines trust her majesty’s information, they move her throne to the front of the search pages. Some companies tempt readers with free ebooks, white papers, slide decks and webinars.  Receiving this swag requires an email address.
If they have an immediate need for whatever it is you’re selling, whoever has the most mobile-friendly landing pages wins. You will want to educate yourself on creating landing pages for Facebook and even create landing pages in Word Press to expand your possibility for even more traffic to your website. She lives in Uruguay, with her husband, where they perform social media management for expats businesses, and for businesses around the world. If you are looking for a stylish WordPress theme to sell a product or service, Just landed is a great choice. A sliding gallery is also available and 11 Google fonts are included to make your copy jump off the page. What is really interesting is that Optimize Press comes in both WordPress theme and WordPress plugin formats. In each section, you can define a background image or color, font color, padding, and more. The order of these modules can be moved around using a drag and drop interface; however the layout is restricted to the modules provided. For example, to change the description, simply click on the text on the template and a box will appear at the left hand side of the page to modify it. Once I followed the developer’s video tutorials, I was able to select templates and edit them to my liking. And WP Landing Pages simplifies the process of creating a landing page with long pieces of text.


The plugin is geared towards creating the long sales pages that are common in internet marketing. It has many features over the starter plan, such as brandable lead notifications, integrations with other services, and support for additional users.
Once you have created your landing page on their website, you can export it to Facebook, or to your WordPress website. Their enterprise plan costs $97 per month and offers a coaching program and live phone support. It would be awesome if there was a way that we could click on a + to add a field and name it what we want. I bought the premium version and it is the second best investment I’ve made in purchasing themes. If, on the other hand, you searched for “ten social media marketing trends for 2014,” your search engine would deliver you to this page, which would then become the landing page.
A well-written and frequently updated blog series draws a loyal readership, who might eventually subscribe to your words of wisdom. This infographic from Ion Interactive describes the different ways that a reference landing page can trigger a call to action.
A concern for privacy characterizes the current Internet climate, and for darn good reasons. Too many ecommerce sites have mobile-friendly home pages, but getting to the transactional landing page is virtually impossible.
And as we all known once you have a visitors email address you can communicate with them on aA much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.In this article you will be taken through each important step in order to create a successful landing page, capable of converting visitors into customers.
Those landing pages will resonate best and are most likely to get high engagement on your social networks.The Social ProofSo we’ve established which content is driving most traffic to your blog, this is the content that most likely bring visitors to your new landing page, but is it the best content for conversions? When you have edited a template and published it, the plugin will publish a page with your new landing page.
Content can be added via the WordPress post editor too, therefore you are not limited to the templates they provide. It supports most major email marketing services and popular contact form plugins such as Contact Form 7 and Gravity Forms. It lets you use integrate pages into your WordPress website and provides access to more templates.
Retail time analytics are provided and there is integration support for many popular email marketing and internet marketing services.
A plan is also available at $199 per month that allows up to 100,000 unique visitors per month.
The landing pages of your website also shape a user’s first impressions, that why you need to create great landing pages. Great landing pages capture a target market, which is why you must value creation strategy and eliminate distractions and funnel your visitors’ interests into a less broad, and more focused region of your website. I know it varies based on item or service being sold, but I assume there are some basics that should be followed? If you are just starting out with your business you may want to consider host landing pages. In fact, social media specialist Dan Zarrella of Hubspot analyzed over 40,000 landing pages and reported that conversion rate increased by 50% simply by reducing the number of form field from four to three.
Feel free to jump to the sections to learn what you find most important, though if you take the time to read this entire guide section by section, I can assure you, you will know more about landing pages than 99% of the rest of the industry!Well, now that you know what to expect here, shall we start?How to know when to create a landing page?
Note the plural of the word “pages.” Like much of the earliest Internet lingo, the term landing page has evolved since its original meaning.
Therefore, you may want to consider the conversion and create best converting landing pages for your business. Usually your Home page doesn’t explain a lot about your product, you need to make it as easy as possible for visitors to do what you want them to do. Creating multiple landing pages for your products and ad hoc offerings can dramatically generate you more leads.According to Hubspot, they found that businesses with 400-1000 pages get 6X more leads than those with 51-100 pages. Then, advanced search engine technology altered the playing field, transforming any page with query-relevant content into a landing page. If you want to promote your latest product, webinar or ebook, make it as simple as possible.
When you are working with seo content strategies you need to put a lot of thought into your keywords and the content. The last thing you want are keywords that do not flow naturally or make sense to the reader. If you know where your audience comes from, learn about them and make it as related as possible.When you run special campaigns on a website, for example a giveaway, greet them and customize your message!
This means you can easily target a topic and value proposition more efficiently from day one.But how can you find what is your best content? Therefore, you have to create effective landing pages that will be recognized as landing pages that sell. Make sure there isn’t any confusion what you want them to do (call to action) and build your landing page around this call to action. Metrics will always tell the story.What I love about metrics, is that they keep you honest.
Simply reframe you content utilising some of the best practices known for landing pages:Turn your post headline to your landing page’s headline. Another option is to alter the text enough so Google won’t recognize it, or simply adding a “previously published on” at the beginning of the post.If your content is very long, then you can block about 50% of it and ask for a newsletter sign-up to read the rest of the text.
You’ll want to select the last three months (depending on the frequency of your posts).The reason you want to set the date for the last 3 months is because if you only look at the past week, or even month, your analytics will most likely reflect a recent content promotional effort and not its overall performance. It is more likely that in the most recent content you published and promoted, you will have better performance metrics distorting your data, than your long tail keywords that have been published a year ago.On the other hand, you don’t want to exceed the last 3-6 month period because you want to make sure the topics are still relevant and performing well. Example from MojoThemes campaign below.One Clear Call to ActionBuild the whole landing page around your call to action, because it’s the main focus right? I know there are at least 30 ways.Also, if you think of it, people are okay with you heavily promoting your content but not as cool when promoting a landing page.
Some minimal landing pages even just put their whole message above the fold, making sure visitors don’t need to do ANY scrolling and keep their message super simple! So why not mix the strength of the clear directed landing page with the viral and effective essence of a great blog post?Promote It Like A Blog PostI’m not going to go into “how to promote a blog post” because it’s a whole other topic.The important thing to take from this suggestion is that you can promote your new landing page the same way you are used to promoting posts. Use them to emphasize your message as you explain to your visitor what your product is about. In addition, you can also choose to go on “value based” landing page, which will look very different than the popular structure.To create a “value based” landing page, you will need to really understand what content works best for your readers and leverage it to increase signups by utilizing some of the direct approaches we know from more traditional landing pages.What is your most unique way to find landing pages opportunities? Make sure you list the benefits of your product, not just your product features, you’re the most proud of. This will help your visitor to easily understand what your product is about, and more importantly, how it will benefit them.Page content is also the place where you tell your story, build trust by showing your experience and address your audience by showing pain points they have and how you will solve them. When you tell this story, break your content up every 2-3 sentences to avoid the page looking cluttered.
It will also simplify your layout, and simple is always better as peoples attention spans are super short.Use ImagesImages often explain more than words can – why do you think infographics are so widely popular? Make it easy for them and provide social promotion links, but remember to use just the most popular services like Twitter, Facebook, LinkedIn and nothing else.
Presentation is so important, your product should look (in)credible!testimonials – once you have grateful clients make sure to get recommendations from them! It’s a very hard to decide how long your form should be, for example is it enough to just ask for their email, or do you needA  your visitors name? It’s up to you, but try to keep your form as short as possible, the more input you require from your visitor the less likely they will go through with it. All those tips come together with related examples under the scope.Tips on how to create, or improve, your landing page and some useful articlesHere I will again cover and repeat some tips you should really remember again and again while designing your landing page, and if you have already have a landing page, then check these tips to improve your page!
Although users do scroll, they allocate only 20% of their attention below the fold.”Put the most important content above the fold, did you know 80% of web users spend their time at looking at information above the page fold and only 20% of their attention goes below the fold? Ok, admittedly, the research is a bit old and the way people are viewing the Internet has changed, but it’s a huge difference! Keep them engaged in your content with bullet points, sub headlines, the artful use of formatting. Make your content flow so seamlessly that before your visitor is even at the middle of the page they desire your product and are already wanting to complete your call to action! It’s a very hard art to master and here are several articles to help you learn copywriting.
Even if you don’t end up buying a premium design, these are great source of inspiration! Its great structure and clean, professional design as well as a variety of page templates allow it to fit to both transactional and reference landing pages.The main goal of a landing page is to convert visitors into customers, therefore the layout is specially designed and fitted with a variety of features that will make that happen. Coupled with a structure thata€™s highly customizable, this product will be perfect for your product, service or company presentation.View DemoLista ($8)Lista Landing Page is a premium landing page design for your newsletter or download, even just a service, your choice! Integro is a powerful Landing Page with features like Live AJAX Form Submission, Pricing Table, Lightbox, Tooltips, 2 Types of Galleries and Image Sliders. Once you know a bit more about what you need even if you don’t really think that you can code and design landing pages yourself there are a bunch of amazing online premium tools you can use to build your own landing page in no time! You won’t have any more problems creating unique pages, which look good and go seemingly with your own WordPress blog. It’s very hard to keep track of this changing world all by yourself, but it’s super easy if you know where to search for high quality content!



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