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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Creative Agencies operating in the Digital landscape track various metrics for their clients. A ‘view’ or ‘impression’ based communication is a passive consumption of the brand’s message. An ‘ACTION’ metric is created when someone actually interacts with the digital communication.
We are working on making ACTION the cornerstone of our campaigns and digital strategy design.
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Much beyond traditional marketing strategies, there is a lot of planning, analysis, background check and target implementation that has to happen stage by stage in order to market a product successfully and reach the expected audience.This has brought out a variety of scope in the creative space. Broadly the digital communication by a brand can be viewed in two ways – a ‘view’ and an actual interaction.
It could be an actual swipe to open the app when a push notification is received by the customer, a social media conversation or comment, a photo or text submission for a contest or even clicking on a specific link in the newsletter to know more the topic. A brand or product may have an online presence that needs to be handed carefully, with posts and images that will make the customers feel the brand as a unique commodity and connect with the brand in ease. This is also an important metric to track and is often used by digital agencies to define and measure Audience Reach. As audiences become comfortable with digital interactions they have also begun ‘pulling’ information from brand messages.

Right from Advertising to branding, Creative agencies involve designers, graphic producers, content and video creators and make the best package possible to represent the brand. Alongside, social media and internet markets are also tapped by experts in Creative agencies who analyse the traffic and keep changing the strategy used as and when needed, to optimise results and widen reach.The need for something much higher than traditional marketing has arisen and to cater these for products and companies, creative agencies work digitally to produce the best for them.

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