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Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds You are using an outdated browser.
How should your company participate in the ever growing number of social media networks – Facebook, Twitter, LinkedIn, Pinterest, etc?
Social Media Marketing is an amazing way to leverage your content creation efforts and distribute this material to prospective customers, existing clients and your employees.
Maziermedia will develop a customized social media plan to provide your business maximum visibility to your target customers, while helping with best practices on building an engaged following for your small business. Disclaimer right up front: I’m not in the real estate biz, so I’ll write this from the perspective of what I’ve observed and what might be useful. SHOW ME THE HOUSE The first and most obvious thing I think the real estate world can (and should) be doing is buying video cameras and shooting their own walk-throughs. PICK UP A VIDEO CAMERA If you don’t yet own a video camera, here are a few thoughts: Most still cameras have a video feature, and that’s nearly good enough. EDITING Now, to actually do it, you have two options: Learn how to edit things easily in iMovie (Mac) or Windows Media Maker (PC), or pay someone to edit what you shoot. POSTING THE VIDEO The last step to putting up a video is to find hosting for the video so that you can then embed it on your blog.
WAYS YOUR BLOG WILL HELP First, blogging about certain properties you’re hoping to move will give you an obvious potential return, but that might be limited. THE SECRET SAUCE As a media maker, you can do things that will add to one’s impressions of a potential new home. There are so many ways that we can be a valuable resource to the public–especially for people who are new to the area.
The following will help you get on the right path for developing a social media management routine. I used to do a lot more social media participation but I’m far too busy to do everything hands on which is why scheduling and having a strategy has been a godsend for my work and limited time. You are absolutely right about not doing anything when you are on social media, and not opening up your browser when you are working!
I used to have a tough time due to the messages or tweets that kept coming and it distract me while I wrote, as I am a freelance writer, which demands me to sit and write constantly.
The only thing that worked was to close the Internet and just have the relevant matter with you to write. I have started following a routine just as you suggested of visiting the main social medias thrice a day, and so far so good!
I agree with almost everything here, though I do like to update Twitter a little more often so the chances are better of showing up in the feed. I have my schedule listed by day on a Word document, and each day I finish the activities listed to keep me focused. I would add as it relates to Twitter (since I find it to be such a powerful tool, yet understimated), people should create LISTS of followers that fit their niches, and periodically tweet tinyurl-links of these follower’s blogs by referencing them using their twitter handles. If you are referring to managing multiple identities, businesses, or clients – then I would use separate profiles. Honestly all valid points, really this stuff can take over your life or you can check int 2 or 3 time a day like you start.
In the spirit of establishing a routine to manage Social Media, I agree with 99% of what you wrote above. Linking the profiles together is a great idea and I do need to have a more structured approach to my routine.
Good advice, I can and have wasted days with social media to find what works and I try and keep it simple now.
If you work in a company, business, nonprofit, government agency, consulting practice, school or retail store, social media plays a role in your career. In all seriousness, the pervasiveness of social media is impacting everyonea€™s career, from availability of research tools, competitive analysis, perception mapping and engagement with customers to insight from feedback and reviews, information distribution and the personal social equity youa€™re able to build in the online community. An attorney researches possible changes to case law on blogs and discussion forums through the American Bar Association. A human resources manager vets potential job candidates across various social networking platforms to ensure consistency in how they present themselves. A recent college graduate develops a compelling LinkedIn profile and networks with recruiters, influencers and media to position herself for a job. A financial recruiter sets up filters and follows keyword hashtags to see whata€™s being discussed in their clientsa€™ industries on Twitter. A marketing consultant contributes to important discussions on Huffington Post and Harvard Business Review blogs to get the attention of potential clients. Social media can be a powerful marketing and positioning tool as you grow and manage your career. As an individual, how you show up, share and engage online builds your reputation and personal brand with audiences who may know you or want to know you. The social media landscape offers many ways you can use its tools to grow your career, establish yourself as a subject matter expert (SME) and network. Connect with like-minded individuals and professionals who support your values, offer insights into trends, industries and ideas that would benefit you, and could connect you to their circles of influence in meaningful ways.


You might be using tools like Twitter and RSS feeds to get timely and important news pushed to you, and thata€™s great, but the social space means you should contribute content back. If youa€™re considering a career or job change, remember that many recruiters and employers post opportunities in forums and networks online, not just on job boards. If youa€™re going to use social media to grow your online presence, you need to be able to see where your efforts produce the results you desire.
Social media offers fabulous tools to research, learn, engage and grow your presence in dynamic, forward-thinking conversations happening in real time around the world. Proper strategy, focus and maintenance of your online presence will ensure you show up authentically and consistently in social media. Principal and founder of LIDA360, LLC, Lida Citroen is the author ofA  Reputation 360: Creating Power Through Personal Branding, which guides readers through the entire personal branding process with easy-to-understand action items for making their brand known. Principal and founder of LIDA360, LLC, Lida CitroA«n is the author of Reputation 360:Creating Power Through Personal Branding (Palisades Publishing, 2011), a bestselling guide for professionals looking to gain competitive advantage through reputation management and Your Next Mission A Personal Branding Guide for the Military-to-Civilian Transition (Palisades Publishing, 2014), a powerful employment resource available for the millions of veterans currently or soon to be transitioned into the civilian sector.
The book gives insight on effective use of social media platforms such as Facebook, Twitter, and blogs, and how to utilize them to grow your business.
Some real real estate pro can come and fix this on his or her own blog, and it’ll likely be better.
Benefits of the former are that you can edit when you need it and your time is all you pay. Instead, think of what buyers and sellers might need to know, and what they might need to know about you.
You can shoot video of the general neighborhood, add Flickr photos of some selling points of the town, record audio reports of people’s general feelings about the town. There is too much information floating around out there on social media to consider it all.
Between various passwords, email addresses and inboxes, managing multiple profiles can be overwhelming. Sign-up for every social network you think you may use in order to reserve your desired username.
Something that is to tough – but the only thing that really works, if you really want to work!
And when you end your work and it’s time to socialize, then spend those limited minutes on social media. This has two advantages, as it focuses you on your social media interactions, giving you a centralized time to ignore all other things and really get things done.e The second advantage is it keeps you on a regular schedule, preventing you from losing track of your social media outlets. I never used Hootsuite, but I can see a lot of large brands are using it on Facebook so I may look into it. However, if they are all for your own content and no real reason to be separate, than I would suggest sticking with one account to build a more loyal following. Ya you will miss some stuff but the good news is other people repost and you will hear about it any ways. I want to get more into social media sites like twitter, but I am always on the go so I need to manage my time wisely. By being connected with various social networking sites is one aspect and maintenance of quality relations is another part. I used to have Twitter visible all day (big mistake!) so now I try to hit it 1-3 times daily, tops. For this reason alone, it makes sense to approach the online conversation with a strategy to keep your presence and activities focused and intentional.
To whom does your personal brand and online positioning need to be relevant and compelling?
A new contact in your same industry in England, for instance, could open doors for you to work in that country, if thata€™s one of your goals. Assume that people looking for you online (potential employers, colleagues, networking contacts, competitors, etc.) want to see who you really are.
If you have an opinion, advice, resources or information, share those with online networks.
For instance, if your goal is to increase your visibility online, youa€™ll want to regularly Google yourself. You can meet like-minded professionals in countries you might not be able to pronounce, share resources and ideas with people you could never get an appointment to see in person, and grow your personal brand to be attractive to future employers and clients who need what you offer.
Once you’ve identified who your ideal customers are (step #1), you can identify where they are in social media.It’s likely they use more than one social network, but don’t feel like you need to be on ALL of them. Engaging with your customers is a great way for your customers to continue to learn about other services you provide, as well and build trust in your brand.
Why would I ever let a simple thing like inexperience get in the way of sharing my opinion? You do have to know how not to make something look horrible, but that comes with trial and error. Kodak’s new Zi8 (and related) models have more flexibility than the Flip, but are a bit more complicated as a trade-off. Benefits of the latter are that the editing pros are good at what they do, will save you time, and will know what to do next.


You’re likely going to weigh this information heavily on the sell side, and that’s okay, so make your website a great place to learn about things like curb appeal and how to de-clutter a home for better show ability. Unless your full time job is being a social media guru, set aside two to three times a day to do social networking. Stumbling Upon websites, watching funny YouTube videos and reading celebrity gossip on Twitter is a great way to get way through the day, but it’s also a way to get absolutely nothing done. When you’re writing a document or crafting a presentation, there is no need to have your browser open. In addition to struggling with profile management, keeping your messaging, content and images consistent across every channel also presents a challenge, as does keeping these items unfailingly fresh. It is certainly easier to manage everything under one profile, but might be a little more difficult to express your sometimes non-politically correct comments. You will get more retweets this way, and progressively, you will get more love, and of course higher Klout scores over time!
Doing this has earned me a seat at the credible media source for Country Music table now; online, on the red carpet, live TV broadcasts, music conventions and celebrity interviews. I don’t like multiple profiles on one site because it gets confusing and I think if you are not really giving yourself people know, so I would suggest sticking to one profile and giving it your all.
If you belong to groups on LinkedIn, for instance, contribute your thoughts, questions and input to the conversation.
There are many ways, for instance, to optimize your LinkedIn profile to increase your chances of being found by recruiters searching by qualities and qualifications you might possess.
I call this a€?ego surfing.a€? You can set up a Google Alert to notify you when your name appears in a tweet, blog, article or mention online. You want to fit your marketing to the optimal social network:where your customers arehas the ability to help you reach your goalsFor example, if you are a local florist and use Instagram to show beautiful photos of your arrangements, that’s great for increasing your visibility.
The drawback of hiring someone is that it costs money and you have no control over when your files are returned, depending on how professional your person is.
Two, it becomes a second market for your homes if you’ve added captions that show how to contact you. You could potentially take a normal-looking house and demonstrate the value of the home’s setting through media.
Instead, send out a few powerful, all-inclusive messages that entice readers enough to want to share your posts. Consider the morning, lunch and before you leave for the day or when there are lulls in your schedule.
Thankfully, managing multiple profiles can be simpler with a little organization prior to executing your social media campaigns. Since I prefer not to have multiple profiles on each platform I use mine as my personal self and my writer self. If you have a large following, it’s that much easier to take advantage of them than if you. Although I tripped over a nice little tool last weekend which will post to twitter and facebook.
If youa€™re a a€?party girla€? on Facebook or Instagram but show up as a polished professional on LinkedIn, people will question which is the real you. If you want a different look and feel from YouTube, you can try Blip.tv, Brightcove, Vimeo, Viddler, and a gazillion other companies who host video and have a nifty player. Honestly, I have always been a fan of I dont care what else you are doing so long as your job gets done. Google+ (even if your customers don’t use it) helps you rank higher in Google search (when your customers ARE searching for a local florist) and the majority of your customers are using Facebook.
Be willing to post someone’s negative comments about your business with them, and don’t be defensive. Kind of think you can destroy an office environment if you obsess over controlling this crap to much. People usually assume Facebook is the first place they should start, when it could be that it’s totally the wrong platform for you.So here’s a step-by-step process for developing the perfect social media strategy using our template .
FYI if this gets posted 2 times I am sorry, at the suggestion of the webmaster I have added a Gravatar, in the hopes that he post will go through. When Will You Communicate?How often do you plan to post to your social networks — multiple times per day, once per day, or a few times a week? Who’s Your Customer?All your social media marketing efforts will be for nothing if you’re not reaching the right people. So let’s take a look at some brands who do it well:ImagiBrand clearly differentiates themselves directly on their Twitter profile by saying “Every brand has a story. You’ve already identified the elements of your strategy — now you need to combine those into a simple, elegant action plan for your social media marketing.To do that, download the spreadsheet that accompanies the social media strategy template (you can get both of these in my free Social Media Strategy Class). Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.Download this spreadsheet to build your social media strategyWhich social networks can help you reach your goals?




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