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A recent survey of small business owners said they use Facebook *primarily* for customer acquisition. Another survey shows that consumers would almost never start a search for a professional service (in this case, a lawyer) on social media.
As you read this list of 22 digital marketing options, take note of which activities you are currently using and how you are using them.
The chart shows that social media tools, such as Facebook Pages, should be targeted mostly at existing customers. If you want to focus on getting new business, try Search Engine Optimization and Search Engine Marketing. Join us for the Meetup Thursday, Jan 31, 2013 at 6:30pm to learn more about how and when to use different digital marketing options to maximize benefit to your business.
I’m looking forward to learning more about the various means of digital marketing from Ross. We use an advanced and clever mix of Precision Digital Marketing techniques to ensure your restaurant or hotel is seen by the right people, in the right place at the right time. Using our highly targeted, multi-channel approach will enable you to reach the people most likely to become loyal customers.
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7 P'S Marketing Mix Example INTRODUCTION Tesco is one of the biggest grocery and general merchandise retailer in the world, operating around 6,351 stores across Asia, Europe and North America.
Showing up well on Google and Bing are much more effective strategies to reach new customers than making your pitch on social media. Sites like Facebook, Twitter, and Google Plus are meant to build real and lasting relationships with existing customers. If you don’t understand the difference, you’re at risk of alienating potential and existing clients. Unfortunately, business owners often lose sight of the fact that social media was originally created to cultivate relationships. Social media is most powerful when used to build awareness and loyalty among existing customers. The next part of the report will outline our marketing strategies- the marketing mix 7P of service.
For example, you might use cost based pricing where total costs are calculated and a mark up is added to give the required profit. Or you might consider differential pricing, where you charge different segments of your market different prices for the same service.


Many hair salons have well designed waiting areas, often with magazines and plush sofas for patrons to read and relax while they await their turn . Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.
Marketing is the term where companies create their products or services awareness into the market. Whether you subscribe to the theory that there are four p's or five p's of marketing, this is essentially referred to as your "marketing mix". Evaluate the strategy pursued by Tesco both before and after the review in 2012 and, in doing this, show how the company has redefined the markets in which it operates and patterns of marketing thinking across the retail sector.
A fine dining restaurant is better located in a busy, upscale market as opposed to the outskirts of a city. A holiday resort is better situated in the countryside away from the rush and noise of a city.



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