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From technology trends to changing business models to evolving consumer behaviours, there’s a lot to look into in order for today’s marketers to really have a hold on what’s important about what’s next.
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Your competitors are on Facebook, Twitter and three other platforms – and pressure is on to do the same thing.
We often make faulty assumptions leading to crappy ROI and low productivity with both financial and human resources. I believe that we should first focus on building marketing assets that we own (at least to a degree that you can own them). Time for a confession… for me to produce a GOOD 90 second video it often takes more then 30 takes. Sometimes it’s ego-deflating but we have to face the facts, both on an individual and organizational level. While the full frontal assault is on for Facebook, Twitter, Youtube, LinkedIn and other major networks – there are numerous pockets of virtually untapped digital property up for grabs and you have an opportunity to diversify your marketing mix while receiving significantly higher ROE (return on engagement).

There are LinkedIn groups for Medicinal Plants, there are forums for Independent Travellers and there are Google+ communities all about Star Wars. These are highly concentrated groups of very similarly-minded zealots, where you could be an incredible resource. For example: you may want to use your blog to increase search engine visibility and educate customers. This way, you can easily put together a simple dashboard that tracks your most important metrics on a weekly or monthly basis. Following the advice above, make a list of all the social platforms and digital marketing assets that you think make sense for your organization. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser. With so many media choices competing for less and less consumer attention, choosing the right marketing channels is pretty much like gambling. Before making a commitment to your marketing mix, it’s imperative to understand your target market.
As much as we all like to think those are OUR connections, that we worked hard to develop and nurture over time, fact is that Facebook actually owns them. Now, there are over 50 million pages and rising making it much more difficult to stand out, attract and retain attention. You just might have to do some digging around first and find those obscure pockets of people where you can the only fish in the pond. It is a collection of simple and actionable ideas to help find your way to unique and meaningful work.

With more and more people getting engrossed into their mobiles and tablets, it is but natural for the marketers to advertise through digital marketing strategies. Which led me (after building 2 studios in our home) to believe that maybe that’s not the best channel for my marketing mix. If you take stock of your communication and leadership team’s strengths and natural inclinations when it comes to media choices (audio, video, writing, etc), you should have a clearer idea of what kind of channels will work for you from the content production side. Focus on where yours strengths are – and if you are a growing company, take this into consideration when planning future hires. What I like to do with my clients is assign TWO specific and measurable objectives for every piece of the marketing mix. Remove everything but THREE (you can have your website and blog be one item… we’ll let that slide). So first off, spend a few days and do some research, speak to some of your best customers and look for them on the social networks you’re considering using. On that note, we’ll talk about content development strategies in an upcoming post in the minimalist marketing strategy series!

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Comments to «Digital marketing softwares 507»

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