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During these early periods, when businesses want their brands to gain more marketing mileage, they would spend much marketing resources paying for ad placements.
In this brave, new world of the Internet, branding and marketing has taken on a whole new meaning. The following graph from eMarketer indicates how serious businesses and marketing professionals are about using content marketing to reach targeted customers. But conducting a successful content marketing campaign goes beyond creating content and uploading it to as much online channels as your resources can handle.
Just like a thermometer measuring a child’s fever, an effective digital marketer or an online business owner should test and measure the success and effectiveness of their content marketing efforts. Consumption is the most basic and most measurable type of metrics you can use to measure content marketing success.
Website Analytics – a wide variety of tools, free or paid, are available out there that will allow you to measure website metrics according to what you need. Google+ AllMy+ – Google+ is definitely rocking the social media world, so it is only logical that the team from Google can come up with their own analytics version which they surely din with AllMy+. What these metrics do is also to tell you which particular content you have that may have a very big impact on your targeted audiences as well as getting their attention with your content, so you can go on and create even more similar content.
Social sharing is about interaction: between you and targeted customers, as well as with your peers, families, acquaintances and friends. Two main business reasons why people go for digital marketing tools to promote their brand, products and services is to generate leads or to generate sales.
Lead generation occurs when someone perform an action like download an eBook or watch a video after providing valuable contact information with you. Sometimes business owners and digital marketers go for massive numbers when qualifying leads and site visitors.
A successful content solicits a certain response from your targeted audiences like taking advantage of a special gift or promo you are offering and filling up information sheets that will convert their visits into leads.
Unless you’ve place some restrictions or filters in your lead capture forms, responders can practically come from anywhere in the world but not all can eventually become paying customers.  To do this more effectively, you can categorize responders according to these three categories that describes them so well. Responders that fit your selection criteria – this is probably the most important filtering and selection criteria that you can use to categorize responders, filtering out  leads that will be worth your sales staff’s time for a more comprehensive engagement. Responders that Are Not Targeted Customers – When you go through the lead sorting step to identify quality leads from your responders, some will be identified as not relevant to your business or campaign. Responders that Are in Between – When sorting leads, they can either be useful leads with sales potential, totally irrelevant leads, or somewhere in between. The ultimate metrics you’ll need to measure the success of your content marketing campaign would be in terms of sales – how much traffic are converted into paying customers through your content. Just like any other digital marketing campaign, your content marketing efforts are set to motion in the first place to generate a particular response from your targeted audiences: consumption, social shares, lead generation and sales. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The RPVM Mission is to align ourselves with you, the small business, eatery or restaurant owner, and become your marketing partner. Our 8 Tech Savvy Tips for Online Success is a quick overview to familiarize you with the basics of more online exposure.
Remember, our aim is to become your marketing partner and HELP YOU increase your marketing mix, strengthen your brand and enhance your online presence utilizing time-saving technology integrated with social media. Learn more about our marketing services and becoming a preferred partner on one of our six RPVM web sites. The main objective of the campaign is to achieve a successful social media marketing through the promotion of Tupperware Brands’ new Poppy n Fiddles Eco Bottle range alongside its overall goal to continue to grow Tupperware Brands’ Facebook page fans and engagement.
As it is Tupperware Brands’ passion to give its customers a wonderful experience through its products, the brand wishes to receive positive feedback from its audience through this marketing communications campaign to send an affirmative message to fans and soon-to-be fans on why it is worth to own a Poppy n Fiddles Eco Bottle.

To attain its objective, Tupperware Brands, through advertising agency IH Digital, launched a social media marketing campaign on Facebook and Instagram called Poppy N Fiddles Malaysia Adventure that ran from 11 August to 26 September 2014. The mechanics is simple and easy, not to mention that taking part in this campaign is going to be really fun for the audience and fans. Post it on your Facebook wall or Instagram with #PoppynFiddles & #lovemyecobottle (Make sure your settings are Public).
Throughout the campaign period, fan numbers grew by 12.7%, gaining a total of 22,969 new fans. Through IH Digital’s social media analytics tool, it showed that the social media marketing campaign impact on page impression was overwhelmingly positive, wherein post reach recorded 10,000 per post. On the duration of the content marketing campaign, 14 posts were put up over a span of 7 weeks.
IH Digital is Asia's 360 Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. Our core competencies are Social Media Marketing, Content Marketing, Search Marketing, Video Marketing and Media. We provide digital marketing strategies focused on creating, distributing and amplifying meaningful and consistent content to a clearly-defined audience.
IH Digital has a diverse team that embrace integrity, passion, teamwork and customer focus. Mileage and marketing success can be gained not just by how much your marketing budget is but on how relevant your message – your content – is to your targeted audiences.
These marketers and businesses find content marketing an important and very viable way of generating sales that they are willing to invest more of their marketing budget into generating content. Without this thermometer, you will have no way of knowing if all your efforts are generating the results you want or not.
Google analytics belongs here, as well as other tools available out there depending on your preference and needs. Analytics provides you an insight of what goes on in your timeline, telling you what interactions and engagement goes on so you can focus more on content that will matter to your audience. It is a very useful tool that will tell you relevant Google+ stats that you may find useful. Even LinkedIn joined the analytics fray with its very own Analytics tab that will show you information about your posts, clicks, interactions, impressions and other engagement analytics you will need to know. Measuring the extent of social sharing generated by your content is a tactical strategy of creating readership and loyal followers for your brand. You will gain a bigger insight on what content will have a bigger impact with social media users.
Measuring how successful your lead generation efforts are with your content is a challenge and a necessity that will provide you with an insight of how successful you are with your content marketing efforts.
This is done through a web form, which you can customize to contain a simple and trackable script that will allow you to view exactly how many of your web visitors actually accessed your page and performed a specific action. What they fail to realize is that success in content marketing simply cannot be your main goal. Using available tools, you can tract certain metrics like content views, click rates and response rates. Yes, you can still send them emails if you want too and if they are still a part of your subscriber list, but don’t spend considerable sales effort as you pass them by. You can put these leads out of the limelight for the time being and focus on quality leads that can turn into sales. Whether you have an automated online payment service or process orders directly through online or offline means, you can track sales information as well as other valuable insights that can help you improved your branding – and increase sales even further. The ability to measure these responses can help you gauge the success of your content marketing efforts, enabling you to make adjustments in your campaign as necessary – and eventually generating the kind of results you want towards the fulfillment of your end goals. And, it’s becoming the norm in many companies for marketing managers and marketing directors to drive technology decisions. 7 Steps to Digital Marketing Success is a guide geared to help marketing people reach the right digital decisions in the right order for their business situation.

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As Tupperware Brands introduces the Poppy n Fiddles line, the brand made sure to make it more than memorable to its audience. The main characters of the campaign, Poppy the Penguin and Fiddles the Frog were introduced to Malaysia through a fun adventure introduction.
In connection, organic posts also recorded to have reached an average of 11,550 users, while paid posts reached an average of 30,804 users.
On these posts, average social actions reached 700.2, while average reach went up to 17,610 users. From the start of the Poppy N Fiddles Adventure campaign, fans in Malaysia received the content and campaign extremely well. If they pay low, they end up in some obscure timeslot or page where no one is watching or reading. The higher the quality and relevancy of your promoted content, the more you can solicit engagement from your targeted audiences. Success from such campaigns are a result of fine tuning your content marketing activities, testing which ones will work and which ones will generate favorable responses from your targets. Digital Marketing Philippines helps you tackle this dilemma by outlining the following ways how you can measure the success of all your content marketing efforts. You can measure page views, unique visitors, popular posts, visitor demographics and a host of other measurable information that you may find relevant for your campaign.
It will tell you metrics about your post, which are most popular, how many are reading and re-sharing your content – and much, much more! As interaction and engagement increase with targeted audiences, so shall the likelihood of generating conversions or sale that will most likely occur.
The more “likes” and “shares” a particular content has generated, the more likelihood it can go viral, create more brand awareness, and generate conversion and sales.
They fail to realize that the most important step in lead generation is to identify leads that has the most likelihood to become sales. In 2014, Poppy n Fiddles made it to the hearts of Tupperware Brands’ audience during its launching campaign. Executed with a fun and awesome content marketing plan, it is expected to make a hit among the fans of Tupperware Brands in Malaysia.
Fans’ and participants’ comments were generally positive as they have enjoyed the journey with the characters, Poppy & Fiddles. Website platforms, Google analytics, and social media insights already have these tools available for you to use and the only thing left for you to do is – use them and gain a better insight about your content consumption. Well, if you understand content marketing like what we are teaching here at Digital Marketing Philippines, you will know and understand why it is important to measure social media metrics. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business. The digital marketing campaign embraces the fans familiarity about Malaysia’s adventure spots to achieve higher interaction, responses and engagement among the fans. Through a well-planned and strategic social media strategy, the contest ended with a total of 156 photo submissions, while Tupper Detective registrations recorded more than 1,300 in just 2 days. Facebook insights are good analytical tools that tell you what content creates the biggest buzz in social media.

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