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Online ad revenue reached its highest point ever in the first half of 2014, according to a new report from the Internet Advertising Bureau.
Total digital revenue reached $23 billion and represented a 15 percent increase over the first half of 2013. The second quarter of this year saw a 14 percent increase versus the same quarter a year ago, the report said. The 15 percent year-over-year growth compares to an 18 percent YOY growth in 2013 versus 2012.
On a percentage basis, the two categories with the highest jump were mobile at 78 percent and social media at 58 percent, which continues their strong growth trend in recent years.
The other three categories were video with a 13 percent growth, display advertising with a 6 percent growth and search with a 4 percent growth. At the current rate of growth, mobile will bypass display within the next six months and surpass search within the next 12-18 months. Pricing models showed little change during the 2014 half versus a year ago with performanced-based (CPC) advertising accounting for 65 percent of the total in both years, impression-based (CPM) ad revenue making up 34 percent of the total versus 33 percent last year and hybrid declining from 2 percent to 1 percent.
A product perspective on the ad trends showed that the growth of mobile revenue (search and display) came at a cost to desktop search ads. Desktop search decline from 43 to 39 percent, while mobile as a whole grew from 15 to 23 percent. It is worth noting that the IAB survey no longer tracks email as a digital advertising format. Total email ad revenue in the first half of 2013 was $78 million or less than 1 percent of search.
Despite its reputation for higher click rates, rich media showed no growth as a percentage of the total.
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This entry was posted in Digital Advertising, Digital Marketing, Marketing and tagged customer acquisition, infographic on January 5, 2016 by Adivm. MDG Advertising has created a new infographic looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth. Video advertising has grown by 35% year-over-year, and now accounts for $5 billion in spend. Facebook contests and campaigns are powerful ways for brands to engage with customers in social. Marketers talk all the time about online video advertising companies, but have you tried to take a look at some upcoming trends for 2016?
What impact have digital platforms and social networks had on charitable donations this year? MDG’s new infographic—2015 Trends: How Digital and Social Media Have Transformed Nonprofits—examines the ways in which fresh channels are quickly, and dramatically, changing how people engage with organizations. Online giving has risen 13% in the past 12 months, with the biggest jump in donations coming from social media fundraising (up +70% compared with last year).
More than three-quarters (81%) of nonprofits say Facebook is the most important social network for their organization; Twitter ranks second, with 11% of nonprofits ranking it as most important. Traffic to nonprofit websites is up 11% on average since 2013, with most organizations now using their sites as hubs to provide information, accept donations, and aggregate social posts.
Nonprofits say email campaigns account for one-third of all revenue raised, on average, and that it has the best return on investment of any marketing tactic: $40 for every $1 spent.
To learn more about how digital and social media are impacting nonprofits, check out MDG’s infographic below.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. This entry was posted on Thursday, November 12th, 2015 at 9:01 am and is filed under General, Non-Profit Marketing. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Do you workA in Higher Education, and interested to learn how digital marketing is drivingA student enrolments?
Higher education now days becoming a tough to task to choose which university or colleges giving the right opportunity to the students in term of education and living with proper benefits. Just like travelers themselves, the hospitality industry is always on the move and continually trying to explore new territory. The infographic opens by stating that mobile is now a mainstay, so expect more mobile bookings throughout 2014. The graphic goes on to show that video is quickly becoming a go-to resource for travelers, with 81% of online travelers viewing videos before booking and buying travel last year. It also touches on the trend toward customized remarketing, which is important because it enables marketers to bring back the 96% of Web visitors who leave a site without converting.
And with search engines continuing to favor social media sites in search results, hotel marketers must leverage social media marketing to increase their website traffic. Plus, geo-targeting is expected to experience phenomenal growth this year, so now is time for hotel marketers to focus on this targeting tactic. Hotel marketing is evolving at a very rapid rate, but taking the time to track the trends can make it much easier to stay ahead of the competition. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hotel marketing companies and branding firms. This entry was posted on Monday, July 28th, 2014 at 9:01 am and is filed under General, Hotel Marketing, Travel and Tourism Marketing.


They were retail at 21 percent, financial services at 13 percent and automotive as 12 percent. That means desktop search revenue shifted and split into both mobile display and mobile search. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Our experienced team offers exceptional insight and organisation in creating the best event for you. It ‘s hard to say if it is going to fade away or definitely Although, one thing is for sure, companies are working to benefit from the skip button, or is it the non-use of the skip button?
The graph highlights recent data showing the rapid growth of digital giving, how various channels are performing, and which tactics hold the most future promise. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, website design and development, online video advertising, infographic development, email marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO.
A Fathom has released the findings from their first quarterly EDU Standard Marketing Report to share how the sector is using the latest developments in SEO and paid search statistics in the sector, plus online advertising and email marketing trends. I have a site and it is fairly new and your content here is absolutely inspiring and great to the readers. So in order to advertise the higher education marketing in online one has to add the basic requirements. With so much competition and the industry’s move in a digital direction, hotel marketing experts need to constantly invent intriguing experiences and leverage technology to stay current and competitive. For further proof of its prevalence, industry insiders forecast that half of all direct online bookings will be made on mobile devices by 2017.
MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, Web design and development, email marketing, content marketing, social media marketing, and SEO. There have been many types of research about shorter completion rates higher completion rates.
Usually I use Custom Essays Writing Service when I have difficulties with study and writing assignments. To stay on top of the latest trends in hotel marketing and advertising, contact MDG Advertising today at 561-338-7797. These studies have shown that shorter completion rates are highly viewed, or at least, that is how things used to be not so long ago. Even though the non-use of this button does not help advertisers, there is one good reason for it to start fading away.
If we consider the six quarters from January 2014 through June 2015, we?ll see that things have not changed much. The first one is that video is scarce, and advertisers can?t risk it to have skip buttons that won?t allow their ads to be played in full. But, when we take a look at what type of videos follow this trend we see that 30-second spots are next with 36%.
The second, every advertiser wants to know whether or not their ads were seen; by eliminating the skip buttons chances increase, don?t you think? These days, we are experimenting an interesting fact; 60-second videos increased 16% in the first quarter of January this year. Besides, companies around the world are working in order to benefit from it, better said, benefit for the non-use of it.
YouTube has a great deal of videos, so skipping ads videos is allowed, but YouTube doesn?t charge advertisers unless the video is seen through completion.



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