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Direct marketing is defined as communicating directly with the targeted customers on an individual basis so that immediate response can be obtained. It is the oldest form of direct marketing or simply marketing in which the authorized sales persons are employed by the organizations who meet the prospects directly.
Telemarketing is that form of direct marketing in which telephone is used for the purpose of communicating with the customers buys the products directly from the sellers. Outbound telephone marketing is used to sell the products directly to the customers by calling them on the telephone. In this type, orders are received from customers on the telephone as a result of ads on television or radio etc. These forms of direct marketing include direct mail marketing in which an offer, reminder, announcement or other things are sent to the address of a particular person. The cost of direct mail marketing is relatively higher than other forms of direct marketing, but in this case the prospects are quickly converted into the potential customers. In catalog marketing, catalogs are mailed to a specified list of customers or provide physical catalogs to a group of people at stores in order to sell particular products.
When infomercials or television spots are aired by the marketers, direct response advertising takes place.
These consist of complete channels or programs that are specified in selling goods or services. In the coming years linkages with the internet technology along with the two sided interactive television would transform the television shopping much sophisticated from the current type and it would be regarded as one of the most effective forms of direct marketing.
There are certain organizations that have sophisticated machines called kiosks, which provide information about the particular products and have an effective ordering mechanism. One of the effective forms of direct marketing is the online marketing & the electronic commerce, which is carried out completely in an electronics’ way. Online marketing & electronic commerce is further divided into the following two forms. The information and marketing services are offered by the authorized commercial online service provider who charges a monthly fee for its subscribers.
With the advancement in the information technology field, now the old commercial online service is replaced by highly most advanced internet which serves as a basic online marketing channel. The direct sales industry has grown over the last several decades with over 60 million sales consultants contributing to $114 billion in sales. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. In order to get legal sanctity and recognition from both central and state government authorities, the Indian direct sellers like Tupperware, Amway, Oriflame and their association body IDSA might quickly approach the commerce ministry in coming days.
On the other hand, Amway representatives in the United States are preparing to satisfy commerce minister Anand Sharma, who is presently on an official visit to United States.
Nevertheless, government sources showed that both the consumer affairs ministry and the department of financial services are against  exclusion of direct selling entities such as Tupperware, Amway and others from the ambit of Reward, Chit Funds and Money Circulation (Banning) Act, 1978. Sources in the customer affairs ministry are of the view that instead of a main regulator or a main law, these direct selling entities ought to be subjected. If you put two marketing experts in a room and ask them what is the definition of direct marketing they will likely give you twelve different answers! While direct marketing is one of the many distribution channels available to you as an artist it also describes many marketing tools. Direct mail is often referred to as “junk mail” but if it is used properly it is anything but junk. Secure a list of past customers, prospects, people who are likely to buy or buy complementary products.
Try using FedEx, UPS, or other courier services for your “high value” targets as these have a higher chance of getting opened and read.
If you choose to do some kind of postcard, be sure to check out printing companies that specialize in postcards. Those obtrusive calls you used to receive at dinner time have been on the wane since the establishment of “do not call” legislation. You can buy phone lists from a list company, get them from a business database at the library or find them with some research on the internet. It seems that the internet has invaded all parts of our lives and direct marketing is no exception. With the proliferation of smart phones and the ability to serve up content from the web a new industry has started and is now referred to as mobile marketing.


Trade shows (including art shows), seminars and exhibits or any other place where people gather to look at products or ideas are a great place to market and sell your art. Leaflets are a versatile and relatively inexpensive compared to direct mail because there is no postage involved.
If you don’t live in a cave without a TV then you probably know what direct response television is – think Ginsu knives or the Pocket Fisherman or a hundred other products that you didn’t know you needed. Infomercials keep their audience’s attention with a mix of entertainment and sales pitches. As you have seen there are many different marketing tools available to you in the world of direct marketing. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands.
Interaction must take place in Direct Marketing and therefore it is called two-way of communication. Following are the forms of direct Marketing that are employed by most of the organizations in the business community. These sales persons make efforts to reach the prospects, convert them into profitable customers, develop long run relationships and hence promote the business of their organizations. There are many customers who admire the unsolicited telemarketing, but most of them feels disturbance by receiving such unsolicited sales messages on the telephone.
A catalog is a combination of at least eight printed pages which includes details of multiple products along with the identification of direct ordering mechanism. These kiosk machines are placed in the main area of the cities like airport, stores and other famous locations. There are online computer systems that connect the customers with the seller in an online manner so that that can make transactions. The internet is composed of a large number of different networks of computers that are connected with each other. An average of 74% of Americans have purchased good and services through a direct selling company.
Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies.
Our proposals of own set of strict guidelines for identifying real direct sellers from the rest are being studied by the finance ministry.
Both are presently examining the link in between illegal profitable schemes, including ponzi schemes, pyramid schemes and those promoted by the multi-level marketing companies. A short definition of direct marketing is where the producer or artist deals directly with the end user with no other intermediaries involved – the end user could be either a consumer or business.
To have an effective direct mail program you need to have your market targeted and secure a list which matches your target customers. Think outside the box and try some 3-dimensional pieces that come in a box or other “non flat” packaging. Have a call to action and direct them to call you, visit your website or mail in a postcard. It is likely that this medium is not for you but you may want to use telemarketing to contact galleries and other retailers in your distribution chain. According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”. These are also great places to meet new customers and spend a little time telling them about your products and brand. There are companies that specialize in placing leaflets on doors, cars in parking lots and to people passing down the street. They seem to follow the old marketing adage of “you can’t bore people into buying from you!” There are television channels such as QVC and some weekend radio stations that devote all of their time to selling products. With direct selling there is no one between you (and your sales people) and your prospect competing for their attention. Direct marketing can be an extremely effective way to market your art once you get the right formula. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization.
Therefore, certain legislation is being made for the protection of people from this unsolicited telemarketing during specific hours of the day. Some business marketers also place their kiosk machines at the trade shows for the promotion of their products.


For a meeting of sellers and buyers over the internet, World Wide Web serves as the popular place of meeting. Since then progressive business models and technology have contributed to this flourishing industry.
In the article Distribution For Artists – Who Will Sell Your Art?, intermediaries in the distribution channel such as agents, galleries, retailers and wholesalers were discussed. Unless you are selling pizza or some other product which most people use then a mailing to a whole neighborhood of “occupants” probably won’t be very effective for you. There are many companies that specialize in direct mail lists and they can help you with finding the right list. You are creative so put some of this creativity into your direct mail piece – make something that screams “open me I want to find out more!” In addition to printed materials you may want to include items such as CDs or DVDs.
As postage has gone up cost has become even more important to watch your costs and response rates. Catalogs can be expensive but they can also serve other purposes such as your brochure and as hand outs at events or shows. Having a website today is like having a business card and if you don’t have one it may be hard for people to take you seriously. When you get junk mail it usually goes into the trash without a second look and with many emails they get trashed by an email filter. With the user’s permission a marketer is able to communicate to its audience in a direct manner. In addition to having your art together make sure you have your “marketing act” together as well. This form of direct marketing might be useful when you are participating in show, event or festival and you want to get people to visit your booth or exhibit.
Some of them offer art related products such as jewelry, crafts and prints as a part of their total offerings.
Some kiosks are interactive with the addition of computer screens and possibly an internet connection. There was no computer screen and he relied on brochure racks to tell the prospects about his art and how to contact him to order.
As with all marketing, direct marketing requires that you choose your customer targets carefully, find the best way to reach them and test and retest your approach.  There is something in the direct marketing world for you and your art! Moreover the merger of the real world with the virtual world of commerce is making kiosks as much more online in nature. With direct marketing remember you are connecting with the consumer, end user or collector. Catalogs have a longer staying power than most marketing pieces and may end up on a table in an office or in a home.
If you are going to use email marketing make sure you have permission from your target to send them an email. I have seen way too many artists spend a lot of time and money to participate in a show and fall down when it comes to marketing. You may also want to consider using some form of coupon with your leaflets that offers a discount or free gift. Infomercials are the king of using a “call to action”; as a matter of fact you see or hear a number to call every few seconds. In order for this type of direct marketing to work the promoter will need to have a substantial quantity of goods to sell and a suitable offering for their audience – maybe this will work for you? By definition these companies are not engaged in direct marketing because they use independent sales representatives or consultants. The internet based catalogs are passive in nature and therefore need to be marketed electronically. Unsolicited emails are probably not going to get read and worse yet you may alienate your prospects. The reason they do this is because it works, when they tell people to call their phone banks light up.




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