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Deliver your marketing message right to the mailbox of customers who are primed to respond.
Zodiac Printeractive is a data-first, direct marketing company, which allow our results to stand out amongst the competition. By harnessing our Direct Marketing Power we generate traffic in your showroom so you can move metal and make a profit! IT’S ALL IN THE LIST!Our lists are multi-sourced, current and targeted to the EXACT BUYERS you want. We Offer 3 Key Strategic Packages to help increase your sales and raise your bottom line for Maximum ROI. In 1989 I met Larry Sivitz who had at that time had been running his own direct response marketing firm, focused on Credit Unions. Our agency, MMI, was very young and I knew very little about the direct marketing industry.
Later that year, after meeting Larry Sivitz, our agency ran a very successful direct marketing campaign for a client and the results were quite remarkable.
Needless to say the client was happy and I still use the collateral to show what kind of results can be had with targeted direct response marketing. I first heard about direct marketing a year earlier while studying David Ogilvy’s books, Confessions of an Advertising Man and Ogilvy On Advertising. Between these two I can honestly say that many of the strategies and tactics I’ve used since the MMI days of the late 1980’s have revolved around direct response marketing and networking. As a small business owner or self employed professional, one of things you can do is  utilize direct response marketing both online and offline to develop new business and increase revenues. As I’ve heard Ken McCarthy say- the Internet is the greatest direct marketing platform the world has ever known. The one thing I love about direct response marketing is the simple fact that you as a small business owner, manager or professional can test just about everything. Online you can test very fast using pay per click text ads, banner ads, social posts, landing pages, blog posts and the list goes on and on.
And with today’s technology and the QR code, you can really narrow your focus and directly market all kinds of offers to businesses and organizations that are looking for what you have. So do the research, find out what your market wants and utilize current technology to help you get the work done to increase sales and revenues. PS – The SmallBiz Mechanic has a tool belt loaded with direct marketing tactics for the web and even some offline channels.
May 14, 2013 by Stefan If you are new to marketing you will have undoubtedly heard the term ‘direct marketing’ bandied around by those in the industry – but what is direct marketing and how useful is it really? As the name suggests, direct marketing is a form of marketing which uses direct means of contact to approach consumers. For this reason, this type of marketing allows you to monitor the performance of your campaign with relative ease – highlighting marketing efforts which are the most effective.
This makes this type of marketing particularly relevant for small businesses, as you can make this type of marketing work for you on a small budget.
There are many reasons why many businesses, small or large, utilise direct marketing and use it to their advantage. Direct Response Marketing by which internet people often call “dirt world” marketing has been around for more than a century, and all the statistical methods pioneered in direct marketing have their counterparts on the web. Some of the greatest breakthroughs however, didn’t happen until 2009 when true integration with CRM platforms started to really put direct marketing in a whole new level of effectiveness. Imagine being able to automatically have a postcard sent to customers that bought product x but not product y, and the ones that finally do buy product y automatically have their email autoresponder sequence instantly personalized and changed. The direct response marketing principles of such legendary marketers as John Caples and others have given web marketers is priceless, and the brave new world of direct marketing is getting your direct marketing integrated with the web. In the beginning of the pay per click boom around 2003, search advertising was many times the ROI of direct marketing for many industries, but as the pay per click industry has continued to evolve, with commensurate increase in click prices, many companies are rediscovering direct marketing because of its predictable ROI.


Because direct marketing can have higher upfront costs though, it scales much better the bigger your company is. At the end of the day its all about cost of customer acquisition and direct marketing is almost always in the top 4 most popular methods no matter who you ask. If you are starting a new business on the web for the first time our best advice is to start with some paid search, measure and track the results, and if you can get a viable cost of customer acquisition, do that, but follow up with a good direct marketing campaign, or you can use some integration with your CRM solution to help automate some of the followup process. If you need help going over your particular situation call us at 800-920-1985 and we can help you find something that is cost effective and practical for you.
But then there’s the matter of if they leave and you require new clients to keep turning a profit. In product fulfillment, getting new clients is a necessary task for the business as a whole.
There are several ways to get clients, both old and new: cold calling, buying a competitor’s mailing list, going door-to-door, and others you probably already know.
Anyone can bring in new clients, but the real product fulfillment pros work to hold onto those they already have. Make sure new clients receive the same information your repeat customers get: this includes promo material, new product offers, and any discounts or memberships they qualify for. Vicky has over fifteen years working in client and operations management, domaining and online marketing. One of the most common complaint (or excuse) I hear from potential new bloggers is they don’t know how to install WordPress. When you combine effective direct marketing strategies with comprehensive data and cutting edge creative, Zodiac’s direct mail programs quickly become a cornerstone of every dealer’s budget.
We have the ability to combine different media channels with print to enable your dealership to achieve higher success rates, and SELL MORE CARS!
Larry had a very successful career working for J Walter Thompson, Disney and finally Strategic Direct in Seattle before going out on his own.
So meeting Larry was a blessing and I am forever grateful to him for the words of wisdom and knowledge that he shared with us. And when I say remarkable, our results using direct mail to a targeted audience drew a response rate of over 60%.
As a new advertising agency looking to make our mark, Ogilvy seemed like just the guy to study and we needed every bit of help we could find.
And he should know since he’s been around the web since the early 1990’s and has tons of success to show for it.
And I mean it – from headlines and URL’s to phone numbers and bullet points, one can test, measure, survey and find out what works best and brings the most results. Maybe you have a brand new offer for a product or service and you want to know what set of keywords works best. But there is a way to combine the two, especially if you have an existing offline list to mail to. If this is the question which you want answering, stay tuned as we delve into the realm of direct marketing, removing the shroud of mystery and giving you the untarnished facts. It has gained a reputation as an aggressive form of marketing; however this is due to those within the industry using bad practice techniques rather than the methods themselves being aggressive.
It has the ability to communicate directly with a specific group, allowing you to effectively tailor your message, image and tone to appeal directly and more effectively to those you are trying to connect with. It allows you to allocate your budget and resource more effectively, as you can target areas which are underperforming, seasonal or limited time offers. Plus, if one aspects of the marketing campaign isn’t working then you are readjust the campaign and place your budget into other sectors of the marketing campaign which are working.
If you are new to marketing, you will find that direct marketing normally forms the initial foundation of any marketing campaign with little add-ons added once it has proved successful.


Indeed, most of the internet marketing pioneers that were successful early on were all dedicated direct marketers in their own right. That is the kind of stuff that fortune 500 companies could do, but increasingly can also be done by mid sized companies and soon by even mom and pop little web stores.
For smaller operators, sending postcards or some local display advertising is the only real affordable entrance into the direct marketing world. And when those clients come in, pay for your wares, and exit happily, you feel a well-earned sense of achievement. If you’re groaning at the sound of this, that’s understandable; getting new clients is tough, and sometimes even daunting. For product fulfillment pros, though, there are some tools at the ready to help out and get the new clients in the door faster.
If you’re a product fulfillment pro scouting for new clients, you have to have enticing materials. This sounds obvious, but all too often, product fulfillment pros aren’t prepared and have no fulfillment center or department in place to do customer order fulfillment. There’s no point in the whole business of direct marketing leads generation if you can’t service clients both immediately and over time. Also make sure their information is properly and safely stored in a secure listing database.
She has worked with many different online businesses, both large and small, plus put their online marketing strategies into practice. Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch. We have the plan, and the know-how to create great, multi-faceted direct marketing campaigns that will get you the return on investment you deserve.
During this time I also studied the likes of Jay Conrad Levinson and learned all about what he referred to as Guerilla Marketing Strategies and Tactics.
Yes, you can direct market using offline print, radio and TV, thus driving traffic (eyeballs) to specific online pages and this allows you to really see what offers will be worth marketing on a larger scale. There’s also those trying to increase their business’ potential for success by expanding their client roster.
It’s all part of the job: you promote your products to existing clients through flyers, catalogues, and promo cards. People demand strong confidentiality if they hand over their address or phone number, so be sure to treat this information like gold. She has helped online businesses better their conversion rates quite significantly and raised their online revenue. Before sending direct marketing material out, see what postal options you have for mail direct marketing and observe where you can canvass to get new people interested. If you’re working in online media, make sure your customer order fulfillment center is ready to take orders from online clients and can send them documentation online, such as receipts, as easily as they would via the post.
Sending them a questionnaire or a free gift shows you care about them as a part of your business. That kind of appreciation isn’t as common as one might think, so if you do it in product fulfillment, you stand to reel in the big client fish and keep them rallied under your business’ banner.



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