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The report focuses on how the closed-loop gift card business approaches distribution, given that retailers have led the way with in-store and online distribution channels.
Helping to complete the distribution picture, the report also highlights some channels that have thus far been primarily used for open-loop cards.
Distribution plans must include both business and technological developments, and this report covers off on the current state of the digital card market.
Nonetheless, there is no distribution channel that the prepaid industry can afford to ignore.
The distribution channels that have remained significant despite the changes the government mandated in the regulations implementing the CARD Act of 2009.
The new ways technology advances offer to sell cards to customers and the trends of retailer and consumer adoption. The business and technological considerations distribution plans need to factor into the mix. Members of Mercator Advisory Group's Prepaid Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. Reach out to the author: contact and available social following information is listed in the top-right of all news releases.
Understanding these channels will provide clues for prepaid card managers in all segments about how to find new outlets for their cards.


While these cards and channels will become increasingly important, until now, adoption has been slow. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Program managers, whether handling open-loop or closed-loop cards, have a variety of distribution options. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. 24 Apr 2013 In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging.In Part 2, we go behind the scenes, as it were, to look at the strategic questions that should preface the actual creation of videos for international student recruitment purposes.
Identify your target audiences and what this means for your video and its deliveryAre your audiences in multiple countries?
What about agents?Your audiences’ characteristics, geography, and different needs may mean the creation of more than one video, in different languages, perhaps, or with different emphases.
Schafer recalled the challenge of videoing a school in Miami for an intended Saudi Arabian audience: “You did not want girls in bikinis on beaches for that one,” he explained.What about people who are visually impaired? Check your institution’s accessibility standards to see what this will mean in terms of captioning and other ways of making your video more accessible.2.
Present the best of your institution, but be genuineAs Schafer says, “Don’t underestimate your target audience. If you’re a language school in Canada marketing to Brazilians, do understand that Brazilians know that it snows in Canada in the winter and that snow is cold!”Your video should emphasise the best of what you offer, but stay within the realms of reality.


It’s courting trouble to suggest idyllic scenes that are never then experienced by the student when they arrive – it’s not a great step on the road to student satisfaction.3.
Schafer explains that people’s attention span for a general promotional video taps out at 3–4 minutes, so if you have more to say or show beyond that time frame, consider another video.4. Students want an experience out of study abroad – they want to meet people and try new things – so aim to get as much of the experience as you can into your video.See for example this video below that Kommod produced for The Universita Cattolica del Sacro Cuore in Milan. It employs student and staff testimonials throughout to reflect the experience of studying at the university.5. Create a distribution strategyA distribution strategy is crucial for educational marketing videos. Mention your video in your e-mail or offline newsletters, and create links to your video as part of your e-mail signature and those of other people in your organisation.”There is also the ability in Facebook to create video albums, just like you would create a photo album. The importance of this goes without saying, since we all know how much students use Facebook.As much as YouTube may be the biggest video sharing site, it is not the only site you should be thinking of to upload videos to.



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