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E-Marketing is the practice of marketing which utilises the internet and any mobile electronic devices. The management process responsible for identifying, anticipating and satisfying customer requirements profitably (CIM). Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (AMA). I would suggest that the definition from the American Marketing Association is more precise, particularly if you want to cover all aspects of marketing, ie Social Marketing.
An Introduction to Digital Marketing Using the Extended Marketing Mix: Place, Process, People and Physical Evidence.
The methods of marketing have changed and improved, and we’ve become a lot more efficient at telling our stories and getting our marketing messages out there. E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.
E-Marketing is simply the meeting point between digital technologies and the traditional marketing principles; today in all countries worldwide and in Egypt, emarketing has become the process of marketing a brand using the Internet.

The basics of marketing remain the same as time changes - creating a strategy to deliver the right messages to the right people. Web-Tools is an egyptian company that aim to improve the advantage of e-Marketing in egypt by the use of new options and digital technologies to help sell and market your goods or services.
Web-Tools provide eMarketing in Egypt and in all other countries around the world as a whole new element to the marketing mix. We provide 100% Ethical SEO Services Adhering to Google’s Updated Webmaster Guidelines.
These issues are also known as the Marketing Mix, also known as the 4Ps or 7Ps (this link will give you a better understanding of the marketing mix). His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application. Since the day when humans first started trading whatever it was that they first traded, marketing was there. The terms eMarketing, Internet marketing and online marketing are frequently interchanged, and can often be considered synonymous.

It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customer’s world wide and in egypt. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model so our main concern is to improve the use of e-Marketing in egypt and expand to other countries.
Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses as it utilizes electronic medium to perform marketing activities and achieve desired marketing objectives for them. This is an important thing to remember because it must be integral to the overall marketing strategy. Your strategy must not be created in isolation, it must be part of the wider business and marketing plans. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.

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