Ecommerce marketing strategy template excel,top 10 video marketing sites list,video edit software free mac zip - PDF 2016

The worst part is that most ecommerce sites have no freaking clue that their content marketing strategy is a giant time suck, a black hole they throw money into, and sometimes even a slow-kill for the entire business. Misleading because they’ll fool you into thinking you’ve achieved success with content marketing for ecommerce, while it’s only the 15 minutes of fame before everything comes crashing down. And that’s EXACTLY why I wanted to write this blog post: so you won’t be deceived the way I was at various stages of my internet entrepreneurship. So, consider this to be a reality check for your content marketing strategy that’ll help your ecommerce business do the best content marketing it can possibly do.
If you think you can get away with selling products online with ZERO personality as a business, think again. People want to buy from other people, especially if those people are like them and they’re familiar with those people. In other words: if you DON’T show who you are and what you stand for as an ecommerce business and if you DON’T show you understand your audience, then you’ll have a tough time getting sales online (or anywhere else for that matter). A lot of companies that are having trouble competing online are in trouble because they assume they can only compete with products or prices. THAT is why so many ecommerce sites fall into this deathtrap: they think they’re one of many stations instead of a destination.
And in case it wasn’t obvious yet: content marketing for ecommerce is a way for you to stand out in a sea of competitors. Making a little content here and a little content there… that’ll do the trick, right? Ecommerce companies that do content marketing for the sake of doing content marketing are planning to fail because they’re failing to plan. Without a good ecommerce content strategy in place you could send the wrong message to your audience, attract the wrong audience, make it unnecessarily hard for yourself to compete because you didn’t do your homework and are jumping on less than ideal opportunities… or all of the above. Be different: different people respond to different things, so use different content angles. Having a strategy in place when you’re doing content marketing for ecommerce is better than working in absolute, utter chaos, but sticking to a strategy will only take you so far… and then it’ll take your ass down! Be data-driven: regularly check what kind of content on your site performs the best in terms of social media activity (branding) or sales and adjust your content schedule accordingly. Don’t believe the hype: there’s a BIG difference between changing course and changing ships! Many companies in- and outside of the ecommerce world base decisions about their online marketing efforts on assumptions, gut feelings, and emotions. Too much money is left on the table by people creating an ecommerce content strategy (or ANY kind of strategy for that matter) because they ASSUME they know potential customers better than potential customers know themselves.
What’s almost just as bad is not having ENOUGH data: making big decisions about content marketing based on an unreliable amount of data.
So, ignore or misinterpret the data your website’s visitors and customers are providing you and your content won’t contribute to your company’s bottom line in any way, shape or form anymore before you’ll know it.
At a certain point in time the Roman empire was so big that its resources were spread too thin.
I’ve seen many ecommerce sites crash and burn not long after they got their first taste of success with their ecommerce content strategy or in general.
If you’re looking to turn your shopping cart into a ghost town, then by all means go ahead and only be concerned with the search engine bots and SEO when you create your ecommerce content strategy. Because listen… Google, Bing, Yahoo, Ask, and all them other search engines aren’t the ones buying your products. Robots don’t rule the planet (yet), so you’d better make sure SEO isn’t hurting your site’s usability or ability to sell. See the big picture: content marketing for ecommerce is about more than writing great, SEO-friendly content. Content marketing isn’t about making you popular, because popularity doesn’t pay the bills.
I’m going to give it to you straight here: you can have thousands upon thousands upon thousands of website visitors, Facebook Page likes, Twitter followers, and so on without ever selling much of anything. Put simply: if you want to sell more products online, you shouldn’t be out there trying to gather a BIGGER crowd.
Does that mean ecommerce marketing isn’t a numbers game in which you need to get more traffic to get more sales?
Content marketing for ecommerce is a numbers game for sure, but it’ll only work in your favor if you attract the right kind of people more and more. Be proactive: use content to address objections to buying, to boost your credibility by interviewing experts in your niche, to share relevant stories people can relate to so you can gain their trust and show them you understand them.
Do your due diligence: think things through in terms of what kind of crowd content will attract.
Funnel tunnel vision: people who suffer from this ecommerce disease have a tendency to think in terms of black and white, traffic and sales.
Pardon me for sounding like a chick for a second, but the truth of the matter is that there are 50 shades of grey when it comes to sales.
You see, whenever someone makes a decision to buy something, 9 out of 10 they don’t immediately go from no to yes. Not everyone will go through all of the above mentioned stages of the buying process, but that’s not the point.
Work your way up the funnel, not down the funnel: when creating content, prioritize based on how easy it is to get someone to buy.
Cover all your bases: ideally, you’d want to create multiple pieces of content to cover every stage of the buying process for every unique type of product you’re selling. Don’t go overboard: the best content marketing finds a balance between traffic and sales, going viral and getting paid.
Proof that I walk my talk: this blog post focuses on pumping up the volume by targeting people who are clueless about a problem my business can solve.
A successful ecommerce business is built on the backs of strategy, patience, incremental improvements, and systems and processes.
Chasing one opportunity after another, paying for one book or training after another, and never really sitting down and deciding what needs doing on a daily basis to get where you need to go.
Get rich quick schemes don’t work when it comes to content marketing for ecommerce, hell, they never work in general. Look in the mirror: if content marketing’s not working for your business, it’s you and not content marketing. Take everything with a grain of salt: what works well for someone else in their market won’t necessarily work for YOUR business, even if you’re in the same market.
Ignore the minutes on the clock, but not the years: don’t ask if it’s the right time to do XYZ or how long it’ll take before bla bla bla. What separates the rookies from the pros when it comes to the execution of an ecommerce content strategy is HOW created content is promoted. You see, rookies have an extremely short attention span when it comes to content promotion. But listen, YOUR favorite social network is not someone else’s favorite social network (so #1 = fail), some people are on multiple networks and different social networks have different features you should take advantage of (so #2 = fail), and if appeal XYZ does work for Joe but not for Anita today then it’s very likely Anita STILL won’t find it appealing tomorrow (so #3 is = another fail). Be strategic about how, when, and where you promote your content and content marketing for ecommerce will take you much, much further than you thought possible. Be the chameleon: promote the exact same piece of content multiple times but while appealing to different emotions. Respect the stage: have a unique message for the social network you’re sharing something on.


Are you enjoying yourself by learning about all these juicy new ecommerce content strategy ideas by the way?
Another mortal sin when it comes to content marketing strategy is making the whole content creation process too much of a routine. Be the kid in the candy store: when you’re creating content that makes your heart beat faster, you’re doing something right. Remember how we were talking about how boring content can be a major problem for your ecommerce business just a minute ago? When that time comes, people will ignore your content or troll it (respond to it in a bad way) and you might even have a hard time selling because people have lost all respect for you. Many websites, especially publishers, that have been doing content marketing for a couple years unknowingly find themselves starting World War 3 with their ecommerce content strategy because they get too excited.
Keep your eyes on the prize: Attention should lead to Interest, Interest to Desire (to buy), and Desire to Action (a sale). Let the blood flow, but don’t drink it: blood can be good for business, as long as you spark controversy to expose bad people or practices in your niche. No means yes: sometimes you can stand out by not standing out, especially in very competitive markets where everyone screams for attention with their content.
The Gutenberg printing press was invented in 1450, the radio in 1897, TV in 1926, and the mobile phone in 1973. Don’t play to stay, play to win: moving on from text only content marketing for ecommerce is great, but being everywhere while you’re rarely seen when you’re there is NOT good. I wrote this blog post for all you ecommerce business owners and marketers out there who’ve spent a couple years getting past the startup phase, past survival mode, and who are now in growth mode and ready to get serious about their content marketing (among other things). And if the contents of this post scared the crap out of you because it made you realize that your content marketing strategy is far from perfect, then I can die a happy man. Because regardless of whether you’re doing content marketing or some other kind of online marketing for your ecommerce business, you need to stay on your toes if you want to do better than your competitors.
Do any of the ecommerce content strategy deathtraps I mentioned today sound scarily familiar to you? Make sure you leave a comment below if you’d like to share your thoughts, because I’d love to hear from you. I’m looking forward to avoiding these traps myself as I work through getting my site launch this May. Dennis, not only do I not see this post as discouragement; I see it as a blessing to receive such good advice as I start out. Pardon my making a second comment Dennis but I decided to see how I could apply these lessons. Simple analogy: building bigger skyscrapers requires bigger foundations before more stories can be added and luck has nothing to do with building a foundation which can stand the test of time. Ecommerce is a very broad topic and it’s hard to put together on an infographic the variety of factors that determine a successful ecommerce business. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This presentation was created to outline a strategic approach for a new Wine Cellar website offering a nationwide home delivery and click and collect service on a limited budget. In order to really get your business noticed online, you need to be using more comprehensive SEO and web marketing strategies. For those new in the SEO arena, Schema is a highly-effective form of structured data markup that webmasters and SEO providers can use to enhance the search engine listings and overall SEO value of webpages. Ecommerce SEO has grown extremely competitive that small online storefronts now have to reshape their SEO strategies to gain or maintain online visibility. An ecommecre SEO audit is a review process carried out on an eCommerce website to ensure that the site is correctly optimized for search engines. One of the most common ecommerce SEO services is hands-on coaching and consulting programs.
There is no doubt though, from experience, what is contained in the guide is what you need to do, but we here at ICTADVISOR know with the website managers we are training they need some hand holding here to implement some of these tasks. Receive the latest insights and expert analysis on online marketing trends direct to your inbox. In the maturing digital landscape of today's commerce-driven marketplace, customers hold very real expectations for seamless, intuitive and relevant brand experiences as they research, purchase and support the products they use in their personal and business lives.
Today, most B2B and B2C organizations have digital systems and staffing in place to address the growing customer demand but are often not realizing the business impact and return on these investments. The ultimate convergence of commerce and brand to deliver an experience your customers will love. Today, content, commerce and the brand experience are being brought together to create a new generation of Commerce Experience Management within many industry leading organizations.
To produce and deliver a comprehensive brand and commerce experience, organizations must first have a clear understanding of all elements of their business.
Allowing your team to understand the capabilities and capacity to support the customer lifecycle.
Understanding alignment of business operational flows and transactions to better serve customers and drive business efficiency.
Comprehensive Inventory of all systems, applications and 3rd party services required to support the digital vision and strategy and align to the operational and administrative model of the business. Many in the ecommerce world are convinced that it’s a smart investment and, yet, most companies completely SCREW UP their ecommerce content strategy. You see, most of the 13 ecommerce content strategy deathtraps that generate a bad ROI or even slow-kill an ecommerce site aren’t obvious at all. Yes, that’s right: all of the deathtraps I’m about to reveal to you got me and got me good… and I’ll be damned if I let you get caught in them! Trust and similarity are at the core of many a sale and if they’re not there then, well, “fugget about it” as mobsters would say.
So, when they’re selling products another company made, they think they can’t compete because their products aren’t unique. You need to be the destination… and that means not HAVING unique products or HAVING unique prices but BEING unique, as a company.
It’ll help humanize your brand and your products and establish that level of trust and familiarity that’s needed to A) spread the word about your company and B) get those precious sales. Creating random content so you can say you’re doing content marketing might be good for the ego, but it’s not good for the company.
And the wider that gap becomes, the more difficult it’ll be to achieve results for your ecommerce business with your content.
Don’t blindly follow your planning, ignore the changing nature of the world we live in and be outcompeted, okay? These people have XYZ years of experience in their industry, sold XYZ products or did such and such, so their opinion is worth its weight in gold, right?
A too small amount of data is just as misleading as the opinions of the most experienced or highest paid person in the room. And trying to be everything to everyone leaves many chinks in your armor, weaknesses more focused competitors can and WILL exploit. It’s about growing your business by humanizing your brand with content, interacting with your audience through content & more. Mentions by niche authorities and viral content are still being made and still work just as well. You should be out there gathering the RIGHT crowd with your ecommerce content strategy and all your other marketing efforts.


A social media contest in which participants can win XYZ might sound great, but will it attract fans of XYZ or people who could buy from you somewhere down the line?
As a result, they’re flushing money down the freaking toilet without them even knowing about it. Lasting success has NEVER been built on the backs of chasing the dragon and “omg, I MUST have this one, that one, and that one”. Don’t let your ego get to you and believe that you should’ve achieved this or that already. Ask where you want your business to be 5 years from now and what you need to do better in terms of content to get there.
We already talked about the obsession with planning deathtrap (see trap #3), but we really need to take a moment to address the situation where you’re making your content producing life too easy.
Creating content that puts your target audience to FREAKING SLEEP is just as deadly as doing no content marketing AT ALL.
Put bluntly: if your content blows, why wouldn’t a reader assume your products blow just as much? Don’t get sloppy with the execution of your ecommerce content strategy because it will cost you dearly. Many a sale is made based on trust and familiarity and starting fires can alienate people and, therefore, hurt your sales. They care too much about attention (their headlines are clickbait) and too much about popularity (website traffic, likes, followers). And, yet, more ecommerce sites than I can count have never gotten past 1450 and never produce anything BUT text-based content. If you don’t have the resources to use all alternative forms of content, just use one really well. He grew it into a successful business, sold it for lots of money, and went on to do consulting for ecommerce companies from all over the world and in many different industries: fashion, nanotechnology, consumer electronics, digital content, software & more. I hope you’ll manage to avoid all these ecommerce content strategy traps with your membership site. Please don’t see this post as a discouragement but rather as an encouragement: you now know tons of new ways to improve your content marketing strategy, so use them to your advantage!
I have already had a number of ideas since I first read the post (yes, I have read it more than once) and I know I will have more every time that I return to it. As you know I am just starting out on the ecommerce side of things and so far my site has really just been a blog with a few additional pages. Add better photos of me and include some mentions or links to products in posts (as I am only starting the ecommerce, I don’t have any links to products).
Develop a clear strategy, making sure there is a connection between what I publish and what I sell. That’s both a curse and a blessing, though, because if it WOULD be easy then every online store on planet Earth would have a perfect ecommerce content strategy and competing would become very, very hard. A lot of people scale things poorly, regardless of whether we’re talking about their ecommerce content strategy or their online marketing efforts in general here. Today, we offer this 101 roadmap complete with 91 steps to better ecommerce conversion optimisation. CTAs are basically what make visitors take action once they land on your most prized pages. This is particularly true when it comes to product page optimization where traffic and scales are generated at the heart of the site. But, in today’s evolved SEO community, ecommerce businesses need to do more than just keyword optimization and relentless link building. Ecommerce SEO coaching and consulting programs are popular among smaller ecommerce sites (e.g. There are some really creative individuals in some small businesses but many we come across are simply just to busy running their business and don’t have enought time to actually market their website and implement anything of importance that is included in this valuable guide below. Helping to develop a properly considered and holistic strategy, Verndale assures that the solutions we build are targeted and impactful against the experiences and digital capabilities that matter to your customers, your employees and your business. The resulting solutions support the journey's and choices of all customer and market segments from a cohesively architected unified commerce ecosystem, providing one seamless customer experience from a highly efficient and integrated core digital platform.
Like one of those shady Nigerian princes, uncles or whatever who promise you great, shiny rewards… if only you give them your money right away. And when competitors match their prices, regardless of whether they make their own products or not, they think there’s no longer any way to compete. Yes, even when you’re not a big brand, don’t have unique prices and don’t have unique products. Preparation is half the work and you can’t do the best content marketing you can do without a plan. If you do not regularly adapt your ecommerce content strategy to the circumstances you find yourself in, then your content marketing efforts will go off the deep end and cost you more time and money than they’ll generate. Because they couldn’t resist the urge to expand, expand, expand at the first sign of success… not knowing that uncontrolled growth weakens a company instead of strengthening it. So, if you or someone else in your company got the bright idea to assume SEO comes first and human beings come second then your sales numbers are in for a big surprise! That’s why the best content marketing takes into account more than vanity metrics like website traffic, likes, shares, and followers. So, instead of thinking about how you can get more, and more, and more people, think about how you can get better, and better, and better people to your site, social media profiles, you name it. It IS a numbers game for sure, but getting one visitor who’s looking to buy is still better than getting 1,000 visitors who are just looking for information or looking to be entertained. It has its advantages, in the long run, but you need to survive until the day comes that you can enjoy the fruits of your labor.
Or are you nipping any shot at success it has in the bud when it doesn’t generate results as fast as you’d like to by chasing the first shiny new object (opportunity) that crosses your path? In fact, it could be an even more dangerous deathtrap because bad content can work even more against you if you’re looking to get more sales than being a faceless corporation. Your content is a reflection of who you are as an ecommerce site, just like your products are, so you absolutely have to make the company look good. Let’s face it: you’ll need to move out of your cave in the Stone Age and get with the program sooner or later or risk being outcompeted by more innovative competitors left and right. And it does me a lot of good to know that people such as yourself can read it multiple times and get more value out of it every time it’s read. Your post inspired me to take each point identify some things I can do over the next 90 days to get the ball rolling.
If you want to talk to us about implementing the Complete Digital Marketing System with help from us and our partners - GET IN TOUCH. So, guess what happens when you create a content marketing strategy based on today’s reality (at best)?
So, don’t let the urge to get more traffic consume you, swallow you whole, and spit you out! For example, I was very worried about my bounce rate until I recently read an article which showed that the bounce rate for blogs (my site has really just been a blog up to now) is generally very high. Site Admin · Entries RSS The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.




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