Effective integrated marketing communications plan,business for sale 10 million,how to create youtube video gallery in html,sms advertising malaysia 4d - 2016 Feature

Using a range of both offline and online marketing methods can result in increased sales and profit as you target a far wider audience than online alone can provide.
Effective integrated marketing benefits greatly from an accurate, up to date database that holds detailed information about the buying habits and demographics of your customers.
These are some of the reasons why offline mail activity can help to deliver increased overall sales.
Direct mail and catalogues provide you with the ability to describe products, features and benefits in greater detail than is possible online.
Direct mail and catalogues have a permanency that allows for them to be kept and re-read at any time and any place the recipient wants to. Marketing material arriving in the mail acts as a reminder that your company and its products are there and will act as sales stimulus.
Direct mail and catalogues are a proactive sales tool driving sales, whereas online is a more reactive process.
It is a very immediate method and is excellent for creating urgency to respond by time limited offers.
E-mail can be used as a teaser or follow up to a mail campaign to increase overall mail response. It also beneficial being used to cross-sell and up-sell from products bought and for follow up to basket abandonment. Phone follow up to people who have clicked through on an e-mail campaign but haven’t converted can result in increased sales. Twitter, Facebook, Linked-in and the other social media sites can all be used to good effect in an overall integrated marketing effort. I am a Gold Card carrying Starbucks customer and I consume a significant amount of Starbuck’s coffee. Since Starbucks knows when I have a birthday, they can now do something by gleaning some insight from that data. Even though Starbucks has my information, they take advantage of this opportunity to update my record.  They ask me to confirm my address so they can send me my redeemable postcard.


True to email best practices, there is a killer subject line that grabs my attention; it contains two powerful elements. The postcard includes important details that will be useful for me and for the barista;  details such as an expiration date, as well as a code that the barista will need to enter when I redeem the offer. In addition to email and postcards, Starbucks has been a pioneer in developing a mobile application.
Although I have to admit, there is something satisfying about taking the postcard to a store to get my free drink.
Use the data you collect in a manner consistent with your brand and relevant to your customer.
Make it easy for the customer to engage and share without being a shill for your product or service.
It is much more convenient and quicker to sit down and browse through a catalogue or read a direct mail piece than browsing a website. Similar to direct mail list are available that allow you to target your audience specifically so you don’t waste time and money contacting those that have no interest in your product or service. It also provides valuable information on why the experience didn’t result in a conversion. The biggest benefit is providing a greater level of exposure of your business in the market place.
As a marketer, I have a lot of respect for Starbucks marketing acumen, as I hope you will see in this case study.
Since personal data changes, updating records annually is a smart way to keep a marketing database efficient. The email is providing a pre-announcement letting me know I’m going to receive a redeemable postcard. I am being asked to confirm my email address in exchange for a free drink.  This is a fair trade in my book. Crowd sourcing innovative ideas is not a new concept for Starbucks they have been doing this for years.


The messaging is appropriately similar, clearly communicating the two most important facts: number one it’s my birthday, and number two they are offering me a free drink.
As a result, I no longer have to carry my Gold Card; now the barista can scan a code on my phone. Over time, the level of integration has grown with the advent of new platforms like Instagram, for example.
The benefit also comes from being able to develop a customer contact strategy based on return on investment. Lists are available that can be refined to quite a detailed level of targeting for consumers and businesses. But it can also help to improve and develop relationships with customers driving the growth of greater loyalty and trust.
Celebrating usually involves some form of acknowledgement or affirmation, and typically a gift is given to commemorate the event.
I am a Gold Card member; most who are use the card frequently, so utility is high on our list. Using this opportunity to update personal information is an intelligent way for Starbucks to keep their marketing database current.
I suspect that one day soon I won’t need the printed postcard; I’ll be able to redeem the free offer from my phone. If you are purely using online methods you are dependent on people inputting the optimum keywords for your site.
Your customer service can benefit too from listening to your customers and providing a quick response to negative talk.



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