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The annoying thing about improvement is that it rarely just happens, even with the best will in the world. Get hands-on help with Constant Contact, tailored specifically for your organization's needs. According to a recent report, “The Content Marketing Paradox,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. For a prime example of #2, see the email below from (caution: irony ahead) Contently, developers of a content-marketing platform. The first paragraph is, similarly, a statement of fact, and moreover (“More brands are now investing in content marketing”), something most readers already know. This entry was posted in B2B Marketing, Content marketing, Copywriting, Creative, E-mail, email design, email marketing, lead generation and tagged b2b email best practices, B2B email marketing, b2b email marketing agency, Content marketing, contently, email best practices, email copywriting best practices, email copywriting tips, email design, email marketing agency, promote marketing content on February 18, 2016 by Howard Sewell.
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Yet most brands still haven’t mastered the medium—and from where I stand, it’s not from lack of trying. The good news is that campaign management strategies are now accessible to email marketers, and can help them segment, target, and manage emails. Spending less and saving more is one of the most common New Year’s resolutions, and consumers will certainly be on the lookout for sales. Marketers need to put subject lines and emails in context, looking at what you know about each individual, their preference, how they interact with a brand, and even how they interact in other marketing channels. It’s also important to remember that people frequently check their inboxes on their mobile devices.
When businesses don’t properly customize, the drop-off in customer engagement is precipitous.
Stephan Dietrich VP, Adobe Campaign, is responsible for driving Campaign’s vision, strategy and global business development. What if you could snap your fingers and know the interests, engagement and mindset of every single one of your leads on your email list? What if you could be so relevant to someone that they feel like the email is specifically for them and that it wasn’t a mass email to your entire list? ActiveCampaign (as well as most email systems) comes pre-equipped with a tagging system that can be used on all incoming leads. If someone isn’t interested in watching videos and has a history of not watching them, why keep sending them, if they prefer articles? Of course, this list keeps building and everyone is very different, but the important part here is that if you are building your tags, that you decide upfront how they will work. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small businesses.
At least that’s the case when it comes to plotting the email equivalent of world domination for 2016. You could gather that data through website registration questions, social media or simply tracking how your subscribers are interacting with your email newsletters and website content.
But integrating them can help you get more out of each channel — more followers, more click-throughs, more engagement — and grow your presence online.


Schedule time on a weekly, monthly or quarterly basis — whatever works best — to review your email marketing and check how you are progressing against your goals for the year (see step one). You'll also have access to personal coaching and resources to get you real business results. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than 25 years' experience in direct marketing, demand generation and lead management.
In fact, a survey we conducted revealed that nearly 60 percent of Americans prefer brands contact them via email, and email marketing continues to yield higher ROI for marketers than any other channel.
They should use that information to customize pitches to the specific needs of individual customers. One study found that simply changing the email subject line to include a reference to the recipient’s state of residence improved open rates by 22 percent. Companies that leverage data to connect with their customers through targeted, contextual emails have experienced dramatic improvements in open rates.
So marketing content must be optimized for that format; images need to properly scale, links should be touchscreen-friendly, content should be concise, and the email must load quickly. It’s important to test subject lines, formats, designs, and other elements of your campaign to understand how content will resonate with a specific demographic.
This medium remains exceptionally powerful in driving sales and securing customer loyalty – but only when deployed appropriately. Each contact (unbeknownst to them) can be tagged as many times as you desire, based on rules that you can pre-determine. Based on this information you can tailor future engagements to best suit the needs of that lead. It could be Scott’s Connections That Count book ( [$]CTC ) or it could be the Facebook Training ( [$]FB-Training ). Every funnel we develop has a unique tag and this allows us to see the content consumption level of each user. If the information is more than a one-time use (aka event specific) then we may keep it on their profile. We recognize that not all tags can be unique because searching for them or trying to recall information would be damn near impossible; that’s where variables come into play.
You’ll start developing a database of tags, and eventually all your leads will be tagged, giving you an amazing amount of power.
I remember the first time that I sent a mass-email, it was to ALMOST 90 people… I was expecting a flood of replies, well, you can guess what happened. Even high-end retailers like Neiman Marcus send north of 500 promotional emails, annually. And the business model of traditional ESPs is based on the number of emails sent, so they continue to promote the idea that blasting all those inboxes multiple times a week will garner traction. Indeed, over 40 percent of corporate listserv recipients complain about the volume of email they receive. Brands must think through and implement smart fatigue rules to realize the benefits of sending fewer emails. And yet, most marketers fail to reach out in a way that’s sensitive to these complexities.


For example, a museum that shared personalized emails based on visitor data, such as information about membership and time-stamped details about museum entry, parking, meals at restaurants, and gift shop purchases, achieved a 53 percent unique open rate.
For example, you might test a subject line to find out whether one version gets more clicks. At any point in the future if we are creating more Facebook content, we can easily segment and send only to those people who have shown interest in Facebook in the past. As an example, we try to determine how much previous experience users have with online marketing funnels.
It gives us insight into how users interact and engage with any materials we create and release online.
If you simply add tags each and every time you send a new campaign or an automation with no real strategy, you’ll never use your tags.
More important to that, it needs to stick to a set of formatting rules and of course, followed by all those within the business.
That way we know that any tag with [Action] is an action taken by the user, without influence from us (although we may have suggested they do it). In 2016 sending the same email to every subscriber — known as batch and blast email marketing — will become less and less effective. If your email design is not optimised to display properly on mobile devices, you risk alienating a huge chunk of your audience. You can use email software — such as Constant Contact — to automatically send pre-designed emails in response to certain triggers. It’s better for your customers, better for your brand reputation, and better for your top and bottom lines.
That way if we ever need to send an email to all active members, OR if we need to make a critical change to a specific week (say Week 6), we simply segment by active users or by Week6 and then send our message.
Email Marketing is powerful it …The Power of RetargetingI live in a condo here in Toronto and I go to the gym nearly every day. The most obvious example is a thank you email that’s sent when someone makes a purchase from your website or signs up to your newsletter. But as automation software gets smarter, 2016 will be the year marketers get more imaginative with their use of email triggers.
Again, these actions are 99% of the time external to us and triggered by something the user does. If I see them in the elevator, I start saying …Online Marketing TermsOnline marketing is growing exponentially, and the number of terms surrounding it are growing just as quickly. It’s called Facebook Instant Articles (FIA), and it allows you to publish articles and content directly to Facebook, without that user having to actually load an external website. You may already know how a marketing funnel works… but do you know how a high-converting online marketing funnel works based on the INFINITUS SSF Method?




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Comments to «Email marketing 2016 statistics»

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