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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. If you’re doing email marketing, you know that there’s no shortage of email marketing best practices out there to help you become a better marketer.
From figuring out what to write in your emails to deciding when and how often to send, these best practices can offer the guidance you need to build an email marketing strategy for your small business.
Below you will find a list of 125 email marketing resources to help you become a more effective marketer.
We organized these resources by topic to make it easier for you to find the advice you need. If you still haven’t gotten started with email marketing, the first question you need to answer is whether or not it’s right for your business.
If you’re new to email marketing, you probably have questions about the best place to start.
90 percent of consumers like to receive promotional emails from the companies they do business with. Successful email marketing strategies start with making sure you’re getting permission before adding new contacts to your email list. Spam reports can damage your reputation and make it difficult to get your message in front of your target audience.
Getting more email opens starts with making sure you’re providing valuable information that’s interesting and relevant to the people you’re trying to reach. While your open rate tells you how many people clicked to open your email, your click-through rates will tell you how many people take the next step and engage with a link within your email. Your subject line is one of the most important lines in your email because it’s the first thing people see when you land in their inbox. You know you need to communicate with your audience on a regular basis, but how do you figure out what to send? You know what you want to write about, but you’re worried that you don’t have the skills to develop content on your own.
Choosing an email template is the first thing you’ll need to do when you’re ready to design an email. Email marketing services, like Constant Contact, give you the tools you need to create emails that look great in any inbox.
Adding automation to your email marketing can help you save time and generate deeper engagement with the people on your email list. One of the best ways to promote your emails beyond the inbox is to share them on your different social media channels. Whether you’re looking to drive immediate donations or build relationships with supporters and volunteers — email marketing is one of the most effective communication channels for nonprofit organizations.
Seeing how other small businesses and organizations have achieved success with email marketing is one of the best ways to identify new opportunities for your own marketing strategy. I also feel that these are the most common mistakes which most of the email marketers make. Email marketers should understand that nobody wants to waste their time in reading boring emails. I am glad that you have listed all the major email marketing mistakes here so that we can learn them and can avoid them. Get hands-on help with Constant Contact, tailored specifically for your organization's needs. A 2012 Experian email marketing benchmark study across all industries found that recipients are surprisingly active late at night.
As for which day of the week performed best, emails sent on Mondays had the highest ROI, but emails sent on Friday had a higher click through rate. Based on these findings, you might want to experiment with sending your emails at unconventional times – such as 11pm or 6pm and on the weekend– to see if it yields better results.
Experian’s email marketing study found that recipients responded more to promotional emails they received on the weekends – when the send volume was the lowest. Before you change all your email launches to Saturday and Sunday, we recommend you test it first. The same study by Experian we touched upon earlier found that not only are 54% of all emails viewed on a mobile device, but this percentage is on the rise, growing two percent between June and September 2015. Harland Clarke’s study also found that the email open rates depended on the device the recipient is using. If you’re noticing a dip in your open rates, maybe other factors are contributing to the decline. Tags: best time to send email, click through rates, email marketing, email promotions, open rates, when to send email? Hi everyone I am just getting started, I have never have done an E-mail campaign so I am learning.
Being in the swimming pool and hot tub business, with most sales being online, we have found that sending out our B2C emails on Friday nights are best for us, because that is when most people are at home and are prone to needing things for their pool or hot tub.
Send email newsletters, special offers, and invitations to keep your customers coming back again and again. Three of the best practices for real estate professionals to maximize their email marketing efforts. Email marketing is known to be one of the most upcoming and most effective ways of reaching and interacting with the external environment.
One of the biggest keywords of email marketing is what you can see in the big black box above; Direct Marketing. Now you know what we mean when we speak of the terms email marketing and direct marketing and both their main goals. In the above infographic, it is pretty straight forward what is generally expected in a marketing email. You may  think this sounds ridiculous if your trying to reach many people at once, but its simple. As we are currently living in a social media environment, it’s not surprising that more than 40% of the people and users of smartphones open their emails on their mobile devices. It’s always important to present the values, benefits and advantages of the product or item you are trying to sell in your email. This is a good question because, you want to be able to sell your products and get the information out there for your audience to see, but you also want to avoid overloading their inbox with emails. 3) Last but not least, keep testing your emails on different search engine platforms such as Google Chrome, Mozilla Firefox, Internet Explorer and others. Do you feel as if you now know what you need to about starting up your own email marketing? Another email marketing best practice is to make sure your email newsletter or eBlast is accessible via mobile. Follow the above email marketing best practices and you could increase your email subscriptions and enjoy higher conversion rates. Get Tools and Tips for Effective Inbound Marketing Communications, Business Communication, and More!
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See the trends in email marketing, as well as some pro-tips to help launch your next successful campaign. Over time, you’re able to build on this advice to figure out what works best for you and your audience.
You may want to see what other small businesses and organizations have to say about email marketing, and find out how email can complement the work you’re doing on other channels — like social media. Hopefully you’ve already set up your account and uploaded your first group of email addresses. You’ll be able to develop a schedule, set deadlines, and establish goals for your marketing efforts.
The reason most businesses struggle to get more of these people onto their list is that they don’t have the right plan to help them do it.
Luckily, there are best practices you can follow to limit the risk of having your emails marked as spam. With a basic understanding of the terminology and a plan to put your data in action, you’ll be able to approach your reports with confidence and gain the insights you need to become a smarter marketer. From there, you can build on your strategy by finding the right sending frequency and deciding the best time to send. Paying attention to your click-throughs will help you determine if your messages are resonating with your email audience, and will also help you determine which offers and content your readers are most interested in.
The following resources will provide tips for writing effective subject lines and offer examples to help you craft a subject line that gets opened. The good news is that you can create engaging email content (even if you think you’re a horrible writer). These customizable templates are designed to make it quick and easy to get your message out to your audience.
Once you get familiar with how these tools work, you can make decisions about how to design your emails. Images help grab your readers’ attention and connect with people in a way that text alone cannot. This is good news for businesses trying to stay connected with current and potential customers, but it also means you need to make sure your emails look great on any device. But as valuable as these channels are on their own, the results that come from using them separately barely scratch the surface of what they offer when used together. One of the most important ways to add automation to your email marketing is with your welcome email, which will be sent to new subscribers when they join your email list. But you can also take that a step further and pay to promote your emails to a wider audience. These resources will provide best practices for adding email marketing to your nonprofit’s communication strategy.
From using email marketing to build brand awareness to creating a newsletter that generates new leads on a monthly basis, these resources will provide real-life examples of how email marketing can work for you. You'll also have access to personal coaching and resources to get you real business results.
If you really want to convert them then you must have to send emails with having eye catchy, attractive and promising subject line.
Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send. Ironically, Saturday and Sunday had the lowest volume rates, but the highest open and click through rates in the study.
This has created an opportunity for some businesses to scoop up some email love when there is less competition. The unique open rate for Saturday and Sunday was 17.8% for both days, the highest percentages of the week. Because mobile click through rates are lower, you want to be sure your call to action is clear and direct, and that your links are easy to spot and click (no matter what time of day you’re sending). They found that tablet users, for example, were more like to open emails outside of business hours (from 5pm to 8am), while desktop users were more likely to open during business hours.
Litmus found that by testing a non-responsive versus responsive email design, they were able to increase click-throughs by 130%. Try sending a split test to half of your list in the morning during work hours and the other half at 7 or 8pm and note any differences.
I found the article quite interesting so my question is why is it important to know when people open their E-mail? For B2C kind of products and services campaigning could be effective during night and weekends as people are at ease.
We’re definitely noticing the slow but steady increase of mobile users, who also click (or tap) less. Since we are in the central time zone we send our emails out at 4am on Tuesdays so they are available for the early risers on the East coast. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser.
It can help promote your business, company or organisation at low costs, helps connect and interact with customers and can build strong bridges with other company’s and businesses.
This keyword is known as an umbrella term, meaning that there are many terms and concepts that fall under the category of direct marketing, email marketing being one of them. If you keep reading you will have further explanations and tips of how to create the best emails possible! When we receive emails from whoever it may be, the subject line informs the receiver what the email will be about. Therefore, it makes total sense if we adjust the format of the email to fit the screen size of all mobile devices.
Your goal is to enable sales and you can do this by designing and including call to action buttons in your email. It is essential and necessary that you know what your target audience think of  you, your product and the emails you send.
You will know this as well as many others, that there is nothing more irritating than being constantly bombarded by a company or about  topic that doesn’t interest you the slightest.
Also, test your emails out on different types of smartphones, other mobile devices and tablets to see if there are any differences in the size of the emails.
You want to create a sense of urgency so your customers and clients want and need to take action NOW! In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
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These first five resources clear up some misconceptions about what email marketing is and how it can help you grow your business. This will not only help you improve your results but can also help you save time and stay organized in the process.
From collecting email addresses in-store and at events, to growing your email list online — through your blog, website, and social media channels — there’s no shortage of ways for you to build an email list. You also avoid communicating with people who aren’t interested in hearing from you, which results in fewer opt-outs and spam reports. By taking the time to collect information about your email audience, you’ll be able to create messages that are more relevant and interesting to different groups of people on your email list. But you’ll also want to identify the different sources of content you can pull from when you run into writer’s block.

The following resources will provide tips for planning and developing email content that will lead your readers to take action. Once you find the right templates for your email marketing, you will be able to rely on them to help you save time on future emails, as well.
Find out how you can harness the power of mobile and adapt your email marketing strategy for today’s increasingly mobile world. The following resources will help you better understand the relationship of these two marketing channels and provide tips for creating a plan that incorporates both. You can also use automation to create a series of emails to introduce new clients to your business or to reward long-time customers with exclusive content and offers.
So even though the weekend was not the most popular time to send emails, those who opened were much more likely to engage with it and click through or purchase.
Tablet users were the most active from 8 to 9pm, while desktop users and smartphone users were most active between 3 and 4pm. If you’re ready to see some improvements, start by doing some simple email split tests and see which times your recipients respond to best. We have been excited to see a 28%-32% open rate, although our click thru rate is considerably lower. The benefits of this would be that the readers who open the email dont need to do adjust the email size eg. Avoid any subjective information or personal arguements as to why they should purchase the product.
Let them guide you by offering the best you can, which will only benefit you at the end of the day.
If this is the case, find a way to make your emails fit each device or send your emails out in groups; one group for smartphones, a second group for tablets and a third group for computers. For example, you don’t want to add anyone to your email database who did not ask to be added. Remember, most people receive a staggering number of emails throughout the day, week, and month. Most importantly, you’ll be in compliance with important legislations like the Canadian Anti-Spam Legislation and the CAN-SPAM Act in the US. You’ll also have higher opens and more opportunities to drive meaningful business results beyond the inbox. These resources will provide tips for finding and creating images, and help you avoid common mistakes when adding photos and videos to your email messages. Facebook Ads let you target your message to a specific audience on Facebook as a way to generate more exposure for the messages you’re sending out. Because of this some readers receive emails earlier than usual, but it has had a positive effect!
Also be very aware that Open Rates and Click Thru Rates are no longer as reliable as they used to be – depending on the device people are viewing your email on (PC vs.
Would like to figure out why the click thru rate is significantly lower than the opening rate.
Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content. Well it refers to a communication channel where information is sent directly to the receiver or end user. Another point that you need to bare in mind when writing your subject line is to keep it short, brief but informational.
Try to create personal content which allows the reader to believe you are speaking directly to him or her. It’s completely acceptable to admit to it because we all do it, probably more than we realise. Make them bold and stand out so that they are clearly visible to the readers and are left with the option of purchasing your product or not.
You want to keep them on your list and most importantly, you want them to share your emails with everyone they know. And worse, they could unsubscribe from your email list and decrease the number of your email subscriptions.
Therefore, it’s a method used to reach the target audience quicker and more effectively. By informational I mean, use keywords or the shortest way possible to state what your email is about. Try to remember the fact that this is marketing and therefore, your trying to sell something. Also, that the readers can immediately see the main message that is being delivered to them. Not just that but, if your readers flag your emails as spam, this will affect your rating and deliverability with your Internet Service Provider. You’ll need to stay on top of current trends within email marketing and most importantly, pay attention to what your customers want and need. Additionally, in 2015, Experian’s quarterly email marketing benchmark release showed that 54% of emails are now opened on a mobile device, and a 2014 ExactTarget mobile behavior report found mobile activity peaks between 9pm to 12am. In just a few words, let them know what they should expect from your email, briefly inform them of your message.
When selling an item or product you need to hit the main and most important facts about the product or item. When you send these emails, try not to send the same email twice, because this causes boredom for the readers and can result in your emails being placed in the junk folder.
With consumers becoming more and more active on their mobile devices, especially outside of standard nine to five working hours spent at an office desktop, testing sends outside the traditional morning hours is essential.
The Click-tracking on many mobile devices is sometimes not reported back accurately to the sender.
Many people think this would be a successful way to capture the attention of the audience BUT this is not the case.
Don’t be mistaken though, I know this sounds similar to the subject line and it sort of is, except for the fact that this section needs to be slightly longer and more in-depth. Leave out the boring bits because this will affect the short attention span of the readers. Make sure your emails are pleasing to the eye, not matter if customers use a laptop, desktop, or mobile device. As the article above mentions, we always use Email On Acid to test our emails before each send – and then make corrections accordingly.
I get the fact that humans love discounts and free products, however, when it comes to emails, they won’t give it a second look. It checks for broken links, does Spam testing, and most importantly – it gives you actual screen shots of how your email renders in about 35 different devices using multiple browsers. In fact, you may want to send two different versions of your emails to see which one returns a higher conversion. Using Vertical Response combined with Email On Acid will definitely help your bottom line on each email send.

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