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Does your email marketing need a facelift?  Are you tired of spending marketing dollars on a€?colda€? direct marketing lists, only to find that a large portion of these leads have outdated info?
Here are 11 ways you can use inbound marketing practices to create more accurate b2b email lists free of charge. Free Resources a€“ Offer a free online tool or resource than visitors can register for by using their e-mail address.
Campaign Segmentation a€“ Create separate email lists that target each of your marketing personas. Social Share Buttons - Encourage your current email subscribers to share and forward your emails by including social sharing buttons so their social networks can sign up for your lists.


Facebook - Use your Facebook business page to promote content offers that require users to submit an email address.
LinkedIn - Target content offers redeemable with an email address on your LinkedIn Company Page.
Twitter - Create a Twitter campaign to promote an offer like an ebook or a free resource to your followers that requires an email address to redeem.
You Tube - Add calls-to-action and URLs at the end of the videos you upload on You Tube to encourage people to subscribe to your lists. Using inbound marketing practices to re-vitalize your email lists offers a double benefit: not only will you have more accurate marketing data, but because everyone has freely opted-in, your lists will contain nothing but a€?warma€? leads.


Do you want to build a database of a€?warma€? email addresses by using quality content and free resources? Really strong email content will drive reader subscriptions and encourage email forwarding to friends and colleagues that aren't already on your email lists.A? Create unique content like a free ebook or whitepapers, and require visitors to provide their email address in order to download them. You can also use these content offers when responding to questions posed in LinkedIn Answers.



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