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Developed a series of custom, responsive, and modular Marketo email templates for 150+ internal users. Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. Perhaps best of all, dedicated email landing pages allow you to use all of the great conversion optimization techniques that usually apply to your landing pages, so you can use the same tactics in relation to email marketing. Over the last 12 months, there seems to have been a big lift in the number of online businesses using dedicated landing pages to drive an increased number of leads into their email marketing funnels. If you have a B2B software company then this example from HubSpot is one of the purest you’ll find. Each of the above examples employs a number of tricks that you must use if you are setting up a landing page dedicated to collecting leads for your email marketing. The Unbounce example above uses arrows to further highlight its already obvious call-to-action (CTA).
Having a big, colorful button is a no-brainer and a standard landing page optimisation strategy, so make sure you do it, too!
A key benefit of using a landing page over a simple subscribe form in your footer or sidebar is that you can really sell your email marketing campaigns. Write copy that addresses the key why of your marketing list and answers customers’ key questions or doubts about why they should subscribe. You don’t have to make it long, the AWeber example above does a great job with seven clear points and great copy as to why you should subscribe to its blog newsletter. Social proof shows visitors that they need to subscribe; otherwise, they’ll miss out on what the crowd is getting! Both of these tactics are great as they help you drive otherwise “dead” traffic (traffic that may not convert to your primary call-to-action) into potential subscribers that you can then educate, earn their trust and convert into customers! Any time you do a webinar, share a slideshow, use social media, or even just send emails with a signature, you can easily drive customers to one of your dedicated landing pages (preferably the most targeted one) and get extra subscribers without additional effort. Having the right landing page for the right content will also dramatically increase your conversions. This guide will give you the knowledge you need to set up at least one dedicated landing page for an email marketing list.

For even more detailed tips on this tactic, you should check out parts 1 and 2 of Vero’s guide to using landing pages in conjunction with educational content to maximize the number of leads that turn into paying customers.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
Logo development, business cards, Website design and coding done for marketing consultant company.
If you work on commercial web-sites, eventually you find the need to add email marketing services such as newsletters and special advertisements. MailChimp makes it easy to design exceptional email campaigns, share them on social networks, integrate with web services you already use, manage subscribers and track your results. With mailingmanager you can manage every aspect of an email campaign, from building a list and creating personalised newsletters, to measuring campaign results and sending automated follow up emails. Pricing: The monthly package price is based on the number of emails you want to send to your email recipient list.
VerticalResponse is an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys, and direct mail postcards.
The GraphicMail application, developed by Quattro, now has over 6000 customers, with support offices in 17 countries – making it a global leader in its market. Contact’s proven and industry-leading email marketing software empowers businesses to engage, educate and retain customers, targeted prospects and website visitors – and ultimately maximize ROI. EzyMsg is a Web-based email marketing and database management service that helps businesses of all shapes and sizes communicate and market their products and services more effectively through email marketing. TDM - Top Design Magazine was founded by two guys who are passionate about design and development. We are constantly looking for new ideas, concepts or news so if you want to promote your idea, send us an email and we'll publish it. Templates came with a library images for easy customization as well as a series of instructional videos.  Project Project included design, coding, project management, video storyboarding, editing, and voiceover. This means you can play with all of the elements from the moment the customer hits your landing page to the moment they receive and react to your emails.

This sounds super obvious but having a really crisp, clear call-to-action is a must, no matter what you are selling on your landing page. There are a ton of guides out there on optimizing landing pages, and a landing page for email marketing is no different.
Using a display-style ad in the sidebar they drive traffic to their educational email course. Using AdRoll, Perfect Audience or other remarketing software makes it easy to retarget blog or site visitors on Google and Facebook. If you have a slideshow on sending targeted email marketing, and then follow up with a link to a landing page that sells an educational email course on the same content, it’ll work very well! If you have any questions on how to get this set up, I’d be happy to help you get going! Chris spends his time working with Vero's customers to send smarter emails based on what their customers do and don't do on their website. 1) The development of all print and digital collateral 2) The audio visual and staging design of the meeting rooms and events. Organizations as diverse as Europcar, Cox Communications, Harvard University and Oxfam use us to maintain relationships with their distributors, customers, students and members. With headquarters in Raleigh-Durham, NC, since 2003, iContact currently provides email marketing software to over 600,000 users across the globe. You can find him in Bucharest-Romania so next time you want to drink a beer there and talk about web and stuff, give him a message. Here you will find the most interesting news, tutorials and resources related to all branches of design and web programming. Using ads, you can drive traffic to one of your dedicated landing pages without spending a lot of money.

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Comments to «Email newsletter landing page 43»

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