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A clear, powerful marketing strategy is essential to get the attention of your audience and persuade them to invest their time in your event, meeting, or incentive program.
A Web site with logistical details about your event and online registration is no longer effective enough to reach and influence your audience. Communicates logistical details and provides online registration using the latest technologies (and giving you the tools to control and update the content and maange registration information in real-time). Contact us to learn more about how our marketing and event technology services can benefit your next event.
OpenSpark began with a single concept: integrating marketing and technology can change a business. You will also receive a complimentary subscription to my Event Strategies ezine full of valuable tips on how to plan, promote and profit from your own live events. You need to plan you event marketing strategy around the way your front end workshop or higher end seminar fits into your business.  You have to meet your audience where they are and give them compelling reasons to attend your event.
Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars.
Daphne Bousquet works with speakers, coaches, and service professionals, who want to increase their client base, boost their visibility and add as much as 6 figures to their bottom line with their own workshops and seminars. Join North America’s most forward-thinking marketers as they meet to discuss the future of marketing and share strategies which combine digital and traditional methods. From inspirational keynotes and case studies to practical workshops and provocative panels, iStrategy provides the perfect blend of learning and networking. In the last segment of our interview with Nicole we asked her if she thought “digital was dead”? Over the years e-commerce has become the more popular choice for consumer to use for holiday shopping. We ran Bluewire Media as a marketing consultancy for 8 years, and now we share everything we learnt with people who want to become or are a marketing consultant. If you’re a business owner, CEO and or executive manager we can connect with a marketing consultant who has been through our training. You have an opportunity to work with a company who has a core value of continual improvement.
Certain books like The New Rules of Marketing & PR and Raving Fans are mandatory reading for Bluewire team members.
Bluewire Media is committed to executing business best-practice and we’ve found that every great company has a culture grounded in their core values. I am devoted to communication that is timely, specific, appropriate and understandable throughout all my relationships.

You’ll be working with a company that is committed to giving back to the community wherever possible.
We’ve also worked closely with Romero Centre, Queensland Breakers, QEMRF, Brisbane Advertising Association, GLAM and Carbine Club NSW. There is a lot that goes into planning a major conference, and event marketing is the key to success. After you set up your event hosting page, whether it be a dedicated microsite or one of many ticket hosting services available, your first piece of event marketing content should be to send out a Save the Date reminder to attendees who joined you last year, letting them know this years show is just around the corner. As you start to confirm speakers, you should also announce their upcoming appearance by sharing videos of their past talks and give attendees a preview of what is to come. By this time you should be designing the decor and collateral concepts that create the look and feel you want for your event and attendee experience. During this transformation process, broadcast an exclusive behind the scenes look into the planning stages and give guests a sneak peek at what is in store. Since you have already captured the leads from your in person audience, how about learning more about your viewers who are joining you remotely? After the festivities have ended, keep the inspiration alive by creating a highlight reel that reminds your audience of what they learned during their time at your conference, and entice people who missed the opportunity to engage at the time of the event. Now that you have an archive of the recorded sessions and presentations, it’s time to leverage some of that video content.
Now you have gathered a ton of actionable data about both the guests that attended in person as well as those that joined virtually. Even if it’s a small gathering of 100 guests or 10,000 attendees each and every person should feel connected with the community, your brand and with speakers on a more personal level.
If you enjoyed this article and would like us to send updates straight to your inbox, sign up below and we’ll keep you up-to-date with the latest in news, promotions, white papers, webinars and more! OpenSpark’s innovative creative team develops award-winning campaigns proven to influence behavior that will spark business results. Our team has extensive experience in both the marketing and technology fields, and we have created positive business impact simply by integrating these two disciplines. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience. We showcase the best speakers, the sharpest ideas and the most innovative technologies in order to help you make social and digital media marketing work for your business.
Everyone on the team is committed to learning more about their specific discipline as well as business in general. This methodology has been refined over the eight years Bluewire has been working on creating Web Strategy Systems for clients. Before you kick off the planning process and start touring venues, sampling catering options and lining up speakers, you should also be crafting a corresponding event marketing strategy that promotes the conference from the time you start planning all the way through to the weeks following the show.

Including a highlight reel from the year prior is a great way to remind guests how much fun they had at your event, and get them excited to participate again this year. Your event marketing message may also reach some guests who are on the fence, and knowing that a personality is scheduled to be on your stage will motivate them to purchase a ticket. After all, you didn’t just put together this extravaganza to only reach the couple thousand people in the seats!
Fully leverage your online event marketing by integrating Ustream Demand to collect valuable lead information from your remote viewers. Edit together footage of the testimonials you gathered from guests, clips of your keynote speaker and even behind the scenes backstage moments to create a video that will make them count down the days until they can attend next year! Try to compose different kinds of videos for multiple situations, such as a short teaser to share on social media, as well as longer uncut recordings of the talks to embed to your website. This, in addition to the geographical, referral domain and device statistics that can be found in your Ustream dashboard, will help you craft your sponsorship prospectus, secure bigger and better speakers, and grow your conference next year. Are you ready to create more feelings of intimacy, energy and enthusiasm among your attendees and get people coming back for more year after year?
Want to integrate your online and offline efforts to improve the customer experience, increase lead generation, reach new markets and drive more sales? We attend and speak at conferences all over the globe and have relationships with many of the most prominent web and social media specialists in the world. Just like how reading the lyrics does not have the same feeling as listening to a song, still images and text do not do justice to the excitement of attending your conference in person. With Ustream’s white label solutions you can embed the stream on wherever you please, and as an extra bonus, you can include a watermark for additional branding or sponsor recognition. Use live video to interview guests, get testimonials, and broadcast the networking activities.
Leverage Ustream Demand to manage what content you would like to share freely and what video you would like to require viewers to provide information in order to access. Let us share with you a couple of tips on how to integrate engaging video content into your event marketing strategy before, during and after your conference.

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