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The Webinar archive is where you can access recordings and materials from the Technical Assistance Partnership's previously hosted Web-based learning opportunities from 2006 to the present.
Note: Windows Media Player is required to view Webinars posted September 2008 or more recently (download Windows Media Player). 2012 System of Care (SOC) Expansion Implementation Cooperative Agreements reflect the Substance Abuse and Mental Health Services Administrationa€™s (SAMHSA) evolving strategy to improve the behavioral health outcomes of children and youth with serious emotional disturbances and their families.
This initial webinar provided a historical and contemporary context for your new cooperative agreement. This webinar involved a facilitated discussion for you to share your ideas as well as discuss your successes and challenges in shaping environments and in providing programs and services to children and families in rural communities, so that we can identify topics and areas of focus for the 2013 Rural Behavioral Health Webinar Series.
This webinar discussed issues related to suicide and self-harming behavior among LGBT youth.
Evidence-based practices have been part of our clinical landscape for the last twenty years since the concept was first introduced into this country from the United Kingdom.
Involvement of fathers in case planning and child welfare services is often challenging, and especially so for those with children who have been removed from their homes and placed in out of home treatment or foster care. This webinar shared strategies from a recently published book, Improving Emotional & Behavioral Outcomes for LGBT Youth: A Guide for Professionals.
Since the early 1990s, when the concept of evidence-based practices (EBPs) was introduced, those of us who serve communities of color have been searching for best practices that are both effective (that work) and culturally appropriate for communities of color.
Law enforcement officers often serve as first responders to emotional and mental health crisis in rural communities. The Technical Assistance Enterprise (TA Enterprise), on behalf of the Substance Abuse and Mental Health Services Administration (SAMHSA), Center for Mental Health Services (CMHS), Child Adolescent Family Branch, hosted the first Webinar for the six additional System of Care Expansion Planning Grantees. This webinar shared strategies from a recently published volume, Improving Emotional & Behavioral Outcomes for LGBT Youth: A Guide for Professionals. Participants engaged in a discussion about implicit bias and its impact on decision making when working with children, youth and families in systems of care. This webinar demonstrated how integrated care can address health acre disparities for communities of color. Youth with unmet mental health needs may present difficult and disruptive behaviors within the school environment. In system of care communities, we work toward being family driven in our practices and policies. This webinar discussed the Affordable Care Act (ACA) and the implementation of school-based behavioral health programs.
Terry Lawler shared examples of infrastructure, partnership, system integration with promotion, prevention and treatment, and funding of mental and behavioral health in schools and community settings. Also, two system-of-care communities provided real on-the-ground examples of how they have worked collaboratively with their child welfare agencies to develop effective programs and services for two very different target populations: pre-school age children (Los Angeles County, CA) and transition-age youth (Hamilton County, Ohio). This webinar outlined a replicable approach to cultural and linguistic competence (CLC) in a system of care. The System of Care Expansion Planning grants call for development of a plan to incorporate trauma-related activities into the service system, including trauma screening, trauma treatment, and a trauma-informed approach to care.
Arizonaa€™s former behavioral health commissioner, Leslie Schwalbe, and her former childrena€™s services bureau chief, Frank Rider, helped participants examine several ways jurisdictions can use Medicaid funding to expand and sustain individualized and cost-effective community-based services and supports.
As we know, our nationa€™s healthcare system is in the midst of perhaps its most profound period of change in nearly half a century.
This webinar discussed how trauma impacts populations in rural communities, especially racial and ethnic populations from immigrant and refugee communities. The presenters discussed a brief history of trauma-informed care, how it applies to rural communities, and what SAMHSA is currently implementing with trauma-informed care. This webinar offered System of Care Expansion Grantees the opportunity to examine potential partnerships with state led initiatives on cultural and linguistic competence as you engage in the planning process and content development of the System of Care Expansion Strategic Plan.
This webinar introduced the newest installment of the Youth Guide series, A Youth Guide to Treatment and Treatment Planning: A Better Life by Mary Grealish and Mark Chenven. The presenter provided a detailed description of the content of the Youth Guide to Treatment and Treatment Planning: A Better Life as well as suggested how to use it. Successful transition to post-secondary education, employment, and independent living begins with student interest-driven transition planning.
Do you want to hear how other expansion grantees are approaching social marketing planning? If so, then join the Caring for Every Childa€™s Mental Health Campaign to learn about strategic communication and social marketing strategies.
Representatives from Massachusetts joined the presentation to share how their team first approached social marketing, where they are in the social marketing process, and challenges they had encountered along the way. During the past quarter century, the behavioral health field has shifted from viewing parents as the cause of their childa€™s issues to accepting them as active participants in treatment, policy development, and system reform efforts. Have you ever sat in a budget planning meeting and thought they were speaking a foreign language?
The presenters demystified some of the terms and concepts involved in effective financing of systems of care.
Participants were provided references that will be helpful in future work, and had the opportunity to ask questions. The content of this Web site does not necessarily reflect the views or policies of the U.S. Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. If you don't know PR Smith's SOSTACA®A model, it's worth getting to know if you're involved with planning marketing strategies or campaigns.
March 2016 update: If you're an Expert member of Smart Insights, you can read Paul Smith's brand new and updated 160 page guide explaining How to create the Perfect Digital Plan using SOSTACA®.
SOSTACA® is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on Emarketing Excellence.
We've referencedA this approach in creating our Internet marketing planning template and I've also used it in my books applying it to the core aspects of digital marketing.A You can see it gives a logical order for tackling your plan (with iterations) and you should also use it to critically assess your processes. I think SOSTACA® has become popular since it's simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTACA® based on my experience of applying it in companies and seeing how students apply it in assignments. We also have an example SOSTACA® plan for Expert members available in Word for members to update for their plans.

Before looking at how you apply SOSTACA® at each step to create a marketing plan, my first tip is to use it to review your planning process and how you manage your marketing. Ask yourself critically about the activities you personally and your organisation are good at. Oftentimes, there is too much time spent on analysis within a plan and not enough on setting the strategies. To give focus to your situation analysis I recommend the so-calledA fTOWs form of SWOT analysis. Since digital marketing is so measurable, it makes sense to be specific as possible about your goals by developing a funnel conversion model. Hi Dave, how would you differentiate use of the SOSTAC model to the 6 Stage planning tool you developed with Bosworth (2013)? Am doing an assignment and using SOSTAC to develop the digital plan, and I believe the Action part is where the media plan comes in, but should the justification and rationale for this plan come under the Tactics part (under the Promotions bit of the Marketing mix)? Is it possible to see an example of an actual SOSTAC strategy in use rather than all the theory please? We do have examples, but for Expert members since a blog post isn’t the best format and it’s more valuable which will help convert browsers as you will appreciate!
A Marketing action plan template is therefore a plan that engage forming marketing strategies to promote your product or your company like that the goal that you’ve set for the company is attained.
For Webinars posted before September 2008, free registration to InterCall is required to view the playback. These new cooperative agreements support broad-scale operation, expansion, and integration of systems of care, including implementation of systemic changes in policy, financing, services and supports, training and workforce development, and other areas necessary to expand and sustain the system of care approach in this era of active national health reform implementation work. SAMHSA outlined key requirements and expectations for your efforts over the next four years. Book contributors shared their recommendations to enhance the well-being of LGBT youth, including four principles grounded in system of care values and 10 strategies for implementing high-quality care. The behavioral health field has seen a proliferation of EBPs, but we must ask if they both work and match children, youth and families from diverse cultural and linguistic backgrounds. This webinar offered presentations and interactive discussion about strategies for effective law enforcement handling of and response to emotional and mental health crisis.
The Webinar was joined by presenters from other CMHS-funded program partners including the National Indian Child Welfare Association (NICWA) and Vanguard Communications. Research shows that positive school climate improves academic and behavioral student outcomes and that when multi-tiered systems of support are in place, students, staff, and families report high levels of satisfaction in areas such as safety, involvement, and connectedness.
State- and community-level partners provided examples and information on schools implementing school-wide, multi-tiered supports to improve academic and social-emotional outcomes for all students. Authors of the chapter on therapeutic and programmatic interventions and resources discussed their expertise and recommendations to enhance the well-being of LGBT youth. Participants also had the opportunity to learn about resources that are available to assist in addressing implicit bias. Culturally relevant models of integrated care were examined and core components to culturally competent care integration were reviewed. Many current school disciplinary practices like a€?zero tolerance,a€? a€?three strikes,a€? and others, place youth with behavior issues at greater risk of unnecessary justice system involvement. Defining what this looks like in communities has been a question that comes up over and over. Ron Manderscheid provided a presentation about the overall trends in health care reform and the implications for behavioral health.
This will include a discussion of an approach to create collaborative teams of school staff and community providers that are essential to coordinating and integrating mental, emotional, and behavioral health. The presentation included relevant research and a discussed initiatives that the Tarrant County (Texas) governance body, Mental Health Connection, is implementing with partner agencies. To support planning in that area, this webinar provided information about the impact of trauma on youth and their families. The presenters drew from their respective work in many other states to identify numerous examples of positive Medicaid program innovations that are likely to resonate in many communities. These populations have often experienced trauma in their home countries, in the immigration and resettlement process, and are exposed to ongoing risk factors that put them at a higher risk for mental health and substance abuse disorders including trauma-related disorders. The intersection between disparities that exist based on geography with disparities that exist by race, ethnicity, and other factors was also presented along with the discussion of how the determinants such as poverty, housing, social exclusion, loss of cultural and linguistic social networks, family chaos, and other factors increase childrena€™s risk of exposure to trauma. The webinar provided examples from Virginia, Washington and Massachusetts on processes for infusing CLC in program creation and development, a system-wide process for addressing disparities, and a ground level interface with System of Care Expansion Grantees. The primary purpose of the guide is to ensure that young people are prepared to take the most active role possible in every aspect of their treatment, from assessment to creation of individualized treatment plans. Participants were able to ask questions to adapt how they use the guide to best suit their programs and the young people and families they serve.
No one disagrees with the important role that families can play, only on how to make it happen. Though youth engagement is integral to systems of care, it has often been challenging to implement in these scaled-up efforts.
Department of Health and Human Services, Substance Abuse and Mental Health Services Administration (SAMHSA), nor does mention of trade names, commercial products, or organizations imply endorsement by the U.S.
A SOSTACA® was voted the third most popular model in the CIM poll on marketing modelsA because it's easy to remember and it makes it easy to structure plans for different planning activities. I'd also say that for a student assignment, it's best to make reference to AC relatively brief, incorporating them into other sections. To help this I recommend summarising your entire SOSTACA® plan within a table which integrates strategies, situation, objectives and tactics. I would see SOSTAC maybe more for overall marketing planning and the latter better for specific campaign planning? A lot of companies, big as well as small make marketing Project Action Plan to observe to it that their marketing is done in the correct way. Presenters shared their expertise and recommendations for how YOU can enhance the well-being of LGBT youth. This presentation addressed cultural and contextual factors that impact the use of evidence-based treatment and evidence-based practice with our increasingly diverse populations. Discussants also shared their thoughts about the implications of these standards for policy and practice in systems of care.
The first half of this webinar addressed the underlying factors that can cause negative outcomes when law enforcement responds to youth in mental health or emotional crisis, including effective strategies for rural communities.

The Pennsylvania System of Care Partnership, the ENGAGE Ohio System of Care, and the Texas Expansion grantee presented information about their experience. During this webinar, strategies for planning, training, implementation, and data analysis were reviewed by communities that have experienced successful outcomes from their partnerships and collaboration.
In this webinar, presenters first examined the impact of unmet mental health needs on student behavior and the larger classroom and school environments. In 2011, a workgroup composed of lead family contacts and evaluators from three communities completed some focused work listing indicators of family involvement. He also discussed the importance of rural schools as a major setting for behavioral health care and explored key planning and implementation strategies that communities can explore for financing these critical prevention and treatment services for children, youth, and young adults. She identified key elements necessary for communities to build infrastructure that support coordination among providers and finance sources for prevention. The webinar provided an overview of how to develop a strong governance structure necessary to implement change at the practitioner, organizational and administrative levels. The presenters discussed a brief history of trauma-informed care, how it applies to children with serious mental health issues, and what SAMHSA is currently implementing with trauma-informed care. Supreme Courta€™s judgments about the Affordable Care Act, Leslie and Frank helped to sort out those Medicaid program opportunities that might be affected by that decision, and the many more that can be accessed no matter the outcome of that case.
Lastly presenters discussed a model for trauma-informed healing and service delivery for rural populations that have experienced trauma and provided highlights from the perspective of health promotion and strengths-based approaches. The treatment and service plans referenced in the guide will hopefully influence youth to hold their helpers to the highest possible standards in terms of what they are offered.
It also gave participants ideas on how to design interesting, individualized plans that engage young people and help them acquire the skills they need to be happy and successful. This webinar presented three leaders from Pennsylvania who shared how they assure that family voice makes a significant difference in the development and expansion of systems of care.
This Webinar is intended to educate jurisdictions on how to expand youth engagement to impact system transformation efforts.
Whether you're creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing SOSTACA®, is your friend. Perhaps you're not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them? As I understand, the central part of it represents strategic goals, so the strategy arises here. It needs quite a lot of analyses, a lot of strategies as well as most significantly a lot of planning. This marketing analysis action plan template is obtainable in word format or for free download.
Examples of how evidence-based practice can be provided within systems of care were presented. Community-defined evidence, like practice-based evidence, is a complementary approach that "widens the tent" of best practices. The presentation provided a general overview to help new grantees initiate the required tasks for the Expansion Planning Grants. Then, they explored the need for schools to adequately address student mental health needs and utilize more supportive and relational discipline approaches rather than relying on punitive responses. This webinar presented communities with concrete examples and ways to evaluate your work toward achieving a family-driven system of care. Features of the ACA were discussed as well as considerations for providers working with children (ages birth to 24) and families in rural communities.
Terry also discussed an approach used in accessing and maximizing funding for child behavioral health that can support your community as you manage reform with the ACA. Presenters discussed how trauma-informed care is being implemented in four states and their approach for expanding this in their states.
It will also encourage them to advocate for unique and creative interventions that are tailored specifically for them. Teresa King, Family Involvement Content Specialist for the TA Enterprise, provided examples of how these strategies can be applied across the country as part of system of care expansion planning efforts.
Participants heard from two states with different approaches to expanding youth engagement. Further I go to the Objectives section, bring there startegic goals from the TOWS diagram and develop Smart objectives to the each goal (following your diagram: goals a broad, objectives smart). A cautiously chalked out plan is often significant in getting your marketing hit the right nodes.
Ken Martinez, a Principal Researcher for the American Institutes for Research (AIR), was the facilitator for this webinar. Community-defined evidence includes practices that may not have been tested using a randomized control trial standard, but through the use of community-defined standards, are determined to be both effective and culturally and linguistically appropriate for communities of color. Lastly, she discussed potential implications for strengthening this work in rural schools through the ACA, illustrating examples of how their successful management of funding changes, such as a reduction of TANF dollars. Because sustained change is a complex, non-linear and a multi-level process, the discussion highlighted the origins, development, successes and challenges along the way. This webinar also focused on the roles of youth, family members, school staff, and others when the student has an Individualized Education Plan.
Presenters described their approach to meaningfully engaging youth in decision making and share their lessons learned. The site is meant to serve as a tool and to provide examples of work being done in the field. Department of Education discussed their efforts to assist schools in this endeavor and highlight districts and localities that have made great progress.
The Cultural Connection recognizes that the work is ongoing - a journey, and that there are many paths along the way as it continually strives to fulfill the vision of equitable and culturally proficient mental health services for children and youth.
This Web site was created and is maintained by the American Institutes for Research (AIR) through funding from the Child, Adolescent and Family Branch, Center for Mental Health Services, SAMHSA, contract no. I haven’t seen anywhere in the literature that this process would have been explained in such the details. They also presented examples of how some districts have planned and implemented a supportive discipline system.

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