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With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Before we get started, it’s important to remember that landing pages aren’t just about the page itself. In the spirit of competitive analysis, I spent some time Googling around and comparing the best and worst landing pages that I saw for those Google searches. This Kaezi landing page looks great – it’s showing me a bunch of studio light kits I might be interested in, and I can click an individual set for more details. The first huge problem is intent – I clicked an ad for photography lighting kits, and this is what I get. What’s really frustrating is that this site does have what I’m looking for – they just make it hard to find. Even if I stick around long enough (and the vast majority won’t) to explore, none of the navigation links near the top seem to help me with finding lighting kits. Next we’ll try another Google search, this time for “dog beds,” because we all love our dogs and want them to be comfy 'n' cozy. Orvis does a pretty solid dog bed landing page – their landing page features a wide selection of dog beds, and an eye-catching photo of a happy, napping pup.
This page is a struggle because it does a lot of things right, but the things it does wrong are pretty damaging. There are a ton of great Amazon reviews featured on the landing page, and while I love how they used the red underline to highlight key points, there are waaay too many reviews (40+).
They have 3 reviews that talk about how easy the bed is to clean, 7 about how the beds are good for arthritic dogs, 5 about how attractive the bed is, etc. While the trust signals up top are great, the first chunk of text below the headline could be a lot more scan-friendly. This bulleted text found when you scroll down should really be up above the fold where it can be more useful and provide visitors with a better snapshot about the dog beds. There’s some great info on this page about why this type of bed is recommended for older, arthritic dogs (the info was especially interesting for me as owner of an senior canine) but a lot of this great content gets buried because of the sheer enormity of the page. Some simple rearrangement of content and text resizing could help this landing page out a lot.
What’s really silly is that after searching for dog beds with the site search tool, I find that Pottery Barn does offer dog beds. Pottery Barn doubtlessly has a hefty advertising budget, so why such careless work when it comes to landing pages? This landing page starts off with a big flyer talking about all the cool crafts I can make with silk flowers. What’s interesting is that when I do click on that flyer about the DIY crafts I can make with silk flowers, I’m taken to this page.
Many other landing pages struggle to rope in and condense their copy, but this Hubspot landing page gets straight to the point. Most of my criticisms are small, and may even seem petty, but truly good landing pages do require an almost scientific exactness and perfectionism.
While I like the small icons explaining the core components of Zoho campaigns, the colors are a bit too light. While the customer recommendation is good to have in there, it may be better to choose a recommendation from a more recognizable brand or client (and add their logo to the testimonial).
It’s a shame because I don’t doubt that some of this is valuable content; it’s great that SAP is trying to create original, helpful content to share with visitors, but this isn’t the time or the place. The headings and text are well chosen and placed, with text color variation to indicate levels of copy importance. A few things I would change: I might consider moving the testimonials that exist below the fold up higher and swapping out the bottom left text chunk, but it’s not the end of the world. I am irked a tiny bit that the first name form field doesn’t align with the one below, and that the button isn’t perfectly centered between the form fields, but those are easy fixes.
Let’s move on to look at some of the innovative landing page designs some companies are exploring. One growing landing page trend involves scrapping nearly all text and instead relying exclusively on large, high-quality images to get the page’s idea or product across.
Falcon Social, a social media management software, has a landing page that looks remarkably similar to Square Space’s, right down to the color pallet. We hope this adventure into landing page examples and designs has helped you gain a better understanding of what makes a good landing page and has given you ideas about how you can go about building a landing page and improve it incrementally.
Hey Megan,Just wanted to say thank you for taking the time and putting these examples out here. Awesome landing page examples Megan, already bookmarked this and will continue reading it later. I know that you pointed out some specific design issues with Infusionsoft, but I wonder if there has ever been a study to show is a page with better alignment of elements performs better or worse than a page with "perfect" alignment. Great post, I came across a decent enough landing page the other day - aesthetically it was fine, however it was geared for an American audience but being served int he UK. Thanks for a great article that really pinpoints the do's and don'ts of good landing page design. Let me make a comment about style - and it's about _this_ page, rather than the ones shown.
Here's the bad news: it's the folks who're still in work, but getting towards retirement, who're most likely to blink owlishly at the text, and find something, somewhere else, that's more comfortable to look at.
Split test your existing landing page with a new one or start a new campaign using our effective and converting landing page designs! Purchase and download our modern, clean and effective landing page design at 15% Flat Discount.
Get best conversion, traffic and sales of your product and services by using amazing landing page design from our effective landing page design collection. Convert your business into next level by enterprise your business through our killer landing page design sample. Do split text with our existing landing page to get better conversion then your previous landing page. I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they're growing fast. Tim and I got together to share the lead gen and demand generation strategies we've used to build our companies far quicker than most are able to achieve. Have a look at what LeadPages learned from processing over 4 million opt-ins a month and how WordStream used PPC to increase revenue and clients ten-fold in three years!
Getting great advice is a good thing, but it's dangerous to think that because it worked for someone else, it'll work equally well for you.
Video lead magnets have suffered an image problem lately, in part because of the proliferation of launches and lack of time. If you're the searcher, you really have no reason other than price to choose one over the other. Writing better ads can raise your CTR above the expected average, giving your Quality Score a boost. Unless you're one of the very top advertisers, there's a ton of room for conversion rate improvement.
If your conversions are 2% or lower, you need to try something drastic like changing up your offer big time.
Remarketing enables you to tag site visitors and get back in front of them as they go about their business around the web, checking their email, watching YouTube, searching Google and even hanging out on Facebook. It helps turns abandoners into leads, which is huge considering that 97% of people will leave your landing page without converting. Tim and I have seen great success in our respective companies and at a far faster clip than average.
Brilliant article, just started up a business and these tips are going straight to work, thank you. It is much easier to close a sale using content offers and automation when you are selling a product or software.
Obviously content will still be used for lead gen, but how does your follow-up process differ when they are looking for a service vs the product?
Below are some best landing page design on category like payday loan, credit card debt, online dating agency, loan and mortgage solution, credit repair service etc.


Home insurance business booster landing page design to convert your insurance business into next level. Among of variety of instant and flexible insurance product home insurance is suitable for everyone. People have a little bit of expertise and some free time, he or she like to make money online through internet. Our clean landing page design drives a visitor’s attention toward take necessary action to click on call to action button. Landing pages are a powerful way to improve conversions; they’re easy to create, easy to test, and easy to get a visitor to take action.
Landing pages, like most Web pages, benefit greatly from going the extra mile when understanding their best practices in design and development. In this article, we’ll share a monstrous list of landing page best practices to set you in the right direction so your efforts, with these pages, have considerable results for your affiliate marketing business. Unbounce, a company that specializes in landing page development, has put together a great list of landing page designs which will give you a great starting point to wrap your head around what other businesses have been up to with this form of marketing strategy.
The immediate reaction you may have, as a marketer, is the shock that a hospital would take the time to create these types of landing pages (since our natural thought is that hospital websites are generally just about information and not so much as to selling the specifics). Take a moment to scan through that landing page and see if you can follow along with some of the key elements that make it effective.
The logo is top-left and immediately tells that the page is provided by a trusted facility within the health industry.
The contact number is along the top-right so individuals can save the number for reference. The header image has a big, bold question followed by a claim that’s specific to the individual experiencing its troubles (plus a picture that shows the product without being too gory). The expertise section gives reassurance to the individual since they can see all the professionals that participate in the procedure (along with their 100% claim in bold). To the right is the contact form that doesn’t require a lot of information but sticks out due to its size and color coordination. The information section explains how many people have gone through the procedure which will give reassurance that the individual is not part of a test; it also explains the procedure in a non-technical manner so the individual doesn’t become confused about what’s in store for them.
A benefits section cuts straight to the point and allows the individual to fully understand what they gain from the procedure. Again, this is just one example of hundreds of excellent pages out there on the Web done by professionals but you need not worry if you don’t have that professional touch because you can convey this same level of trust on the simplest of landing pages for your campaigns if you use the best practices.
As you can see – forming the landing page is far more difficult than you can imagine if you hadn’t known the best practices.
We take a look at Shopify and their in-house affiliate program which offers great commissions and options.
Process comes into play as well – what did visitors click to be brought to your landing page? In this post, we’re going to evaluate and grade a few landing page examples from each Google search, as well as take a look at some innovative landing page designs that break the mold. There are also some appropriate related categories in the left-hand navigation bar I also might be interested in.
A little meandering around the site helped me find some actual photography lighting kits, similar to what Kaezi showed. Hide your kids, hide your wives, things are about to get really ugly with this “photography lighting kit” landing page example from Fovitec.
The large product photos are also appealing, and you can filter the selection by color, feature, shape, fabric, price and more. In all fairness, this landing page about XL dog beds does everything in a BIG way – the text, the reviews, everything. It’s absolutely fantastic that so many customers love the product, and it’s really smart to showcase those good reviews, but instead of drowning the visitor is XL print, I’d recommend that there be one shining review about how easy the beds are to clean, one about how they are good for arthritic dogs, etc.
Pottery Barn’s “dog beds” landing page gets a solid fail – clicking their dog bed ad brings me to a landing page for decor accessories. This landing page isn’t doing much with its headings, and the boring, lengthy (and small-print) content is riddled with very obvious cases of keyword stuffing. Their landing page lacks any strong imagery to retain the visitor’s attention, choosing instead to focus on its impressive awards and accolades.
Shades of grey text can be preferred to black, usually used to delineate focus (darker text = more important). The colored icons on the right draw the visitor’s attention to the key benefits offered by the product. I see a free trial offer as a better incentive than a demo, but maybe Infusionsoft has great success with their demo – each company has their own folder of testing research that can influence certain elements of their landing page.
In an earlier blog post about great landing page designs, we discussed recommended best practices for obtaining an optimal landing page. It’s a bit of a risky move as it’s not entirely clear how Square Space plans on making my website better. Falcon Social leaves out the vaguely philosophical catchphrase and gets straight to the point – social media management for enterprise.
The landing page is centered around a large image while still maintaining some standard landing page practices with testimonials and trust signals. If you’re wondering how your landing page stacks up, be sure to try our free landing page optimization tool. The Infusionsoft landing page was actually part of a test we ran that created a +46% increase in demo conversions over the control page. We have never ventured into PPC campaigns and therefore not really up on "landing pages" per se.
Really got me thinking about how a one size fits all approach can't work for everything - sure best practice is usually across the board, but when it comes to targetting certain audeinces you need to get to know the cultural implications that may impact on conversion rates.Cheers. I am taking a class in e-marketing and working on an assignment relating to "landing pages". For me, a good landing page is clean and simple in its design without being over-stylized (or fashionable). Our clean and creative user friendly landing page design will boost your website conversion rate up to 200%. They just launched in 2012 and already have millions in revenue from over 30,000 customers. My own company, WordStream, is now seven years old and has grown 677% in the last three years, to $6.6 million in annual revenue. That doesn’t mean you should ignore great advice, but that you need to test, test, test – and do it right. Sometimes the results amongst your audience will seem counterintuitive, but this is why testing is critical.  In this test, for example, you might think the use of "my" or "your" would have little effect. Tim explained that it doesn't require the user to process very much information, like a 3-minute video or a whole page of copy would.
This type of lead gen landing page can be set up in under a half hour and is definitely worth trying out. Learn more about writing killer ads and how doing so can lower your costs per click in Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR. This is far more meaningful than your typical, run of the mill optimizations – changing button color, font type, spacing, etc. We had found something non-committal that people could actually use and weren't asking them to take all the steps of downloading, installing, and then actually using our software. Remarketing amplifies the effect of all of your other startup marketing activities – content marketing, social media marketing, etc. We've found that remarketing ads fatigue is about half the rate of regular ads, so be aggressive!  Use our Remarketing Cheat Sheet to get started. If you want to grow and grow fast, you need to prioritize your lead generation strategies and use tactics like the ones we've recommended above to get as many qualified prospects as possible into your funnel. Check out the full slidedeck from our Lead Gen webinar and leave any questions you have in the comments! Lately I have been trying to create quality leads through Live Chat and I my experience is very positive. Those landing pages are high converting and give you best conversion then your previous landing page.
Everyone likes to protect his or her home property, commercial home property and business property through home insurance service.


So if you have an idea or affiliate program to give opportunity to people do work from home and make money online our effective work from home landing page design will boost your idea or affiliate program. Work from home landing page design is the best platform to give opportunity online user to work from home and earn money online. For some nice and clean converting landing pages I code both version, one is regular code on regular price $30 and another is responsive landing page design on regular purchase price on $40. Our attractive dating landing page design will boot conversion to your main site, so you will get more leads and sale. Below is an example of responsive debt landing page that will give your best conversion and sale. Understanding of what has worked in the past and what trends hold for the future will allow you to craft landing pages that start off in the most effective form as possible.
Format the text, graphics, and other media to create a clean, streamline flow in the pacing, tone, and structure making it easier for the individual to consume the message. It’s not required that you have each present on the page (and in the campaign) but starting with the big ones (like the ones listed) will definitely give the page a major boost in conversions rather than building it upon gut instinct.
We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities. As a consumer chances are pretty good that I’d back myself right out of this landing page disaster and find a page that is better at meeting my needs. I clicked an ad for photography lighting equipment, so why don’t I see anything even remotely photography-oriented? Since "dog beds" is a pretty broad query, this meets the intent well, allowing the visitor to browse and find exactly what they need. Visitors already see that these beds have a five-star Amazon rating (which is a clever trust signal to promote above the fold). The Pottery Barn brand is well known and has a solid following – I’m sure many consumers would choose PB dog beds over others, but driving PPC clicks to the wrong landing page is throwing away potential purchases. This page comes off as spammy and damages any potential trust the brand might have earned (and really, any website that starts with a lowercase “e“ or “i” already raises suspicions).
At the moment the buttons are the same color as the background with a subtle orange outline – not irresistibly clickable.
The main image is confusing – is this a glimpse of the product itself, or are we supposed to be drawn to the colorful designed templates Zoho offers against the bleak and dreary templates offered by other companies? It looks more like a resources page than a product landing page (and an ugly resources section at that).
Remember, you know your company best, and it’s very possible that not all general landing page best practices will apply to you.
However, plenty of sites are interested in sacrificing landing page standards for the sake of experimentation. There's just no way you can expect a visitor to take their time meandering around a website until they find what they want.
It still amazes me that businesses are not even using landing pages at all, let along making them relevent to the search term!
It's good to see examples of landing pages in different industries and how they compare to each other. Your post has helped to understand better about the best landing pages and the worst landing pages. If a user takes in the message before they see the design, then I think that is a successful page. We like to design flat and effective responsive landing page design, which load first on any modern browser, any screen device and any screen size, that’s why user don’t have to wait to see your marketing offer. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Do you want this or not?  It's easier to say no when the option is just sitting there in the sidebar and saying no is as easy as ignoring it.
It outperforms a free report because a lot of people are feeling information overload and don't want to download something even longer to read. It also helped that people genuinely want to know which tools other people are using and this fulfills that desire.
When everything looks the same, there's a huge opportunity to come in with something different and blow the competition away! What do you have to offer that is unique, compelling, and offers real value to the visitor? The top 25% of advertisers have an average 5.31% conversion rate and the top 10% are hitting over 11%, on average!
Use our effective home insurance landing page design to boost your home insurance business into next level.
You can promote your offer and services though our effective and converting landing page design and capture leads for your product and services. Below is an example of best converting payday loan landing page design to boost your payday loan business into next level.
Our professional and experienced landing page designer does design landing pages by keep it mind of its purpose and drive a conversion action. Below are some best converting landing page design templates example to boost your business conversion and sale. Create a swipe file with images and notes about what you like and hate about specific landing pages, and place that information into practice whenever you’re building landing pages for your business.
The only hint that I haven’t accidentally clicked a random pop-up ad is the Fovitec logo featuring an aperture icon in the “O” (although whatever camera allusions the word “Fovitec” is supposed to conjure are lost on me). If potential buyers want to read more reviews from customers, they’ll go to the Amazon page.
This is a good landing page – it would have been perfect for my initial search for “silk flowers.” However, in order to get here, I had to click a link talking about DIY silk flowers crafts.
I clicked an ad that appeared for “email marketing software” and the word “email” is nowhere to be found. The button color and text are appropriate, and I like how the central-positioned form draws the visitor in. Apart from being a missed opportunity to optimise a campaign properly, customers have no chance of finding what they want so conversion must be terrible!I love landing pages and totally understand their importance, however, I have learned a few things from this article and I'm now off to perfect them! Our internal Creative department has taken the landing page conversion strategy and created an incredibly elegant version for main website demo page testing. However, there's a fad in commercial web design at the moment to use pale grey on white as a colour combo, and this page suffers from that. You can redirect traffic to your main home insurance website from our converting home insurance landing page design. So many more people will found your landing page where you are offering your product, idea, service or affiliate program. Our effective and converting responsive landing page design will give you awesome response in drive conversion in your internet and affiliate marketing. The “landing” process and movement through the funnel is just as important as the physical page design.
If I’d have to choose between a landing page that’s too crowded or too spaced out, I’d absolutely choose the spaced out page. Square Space is getting enough notice these days that they might be trusting that visitors already know what they’re all about. The question is, will visitors stick around and watch the video for a better understanding, or simply look elsewhere for a landing page that spells out the benefits for them in a quick, scan-friendly design?
For someone with weakened eyesight, or glasses with an older prescription, the low contrast makes it a strain to read.
Below is an all in one home insurance converting landing page design for your home insurance business. Sounds like this site really needs to focus on intent and think about where they really want to direct visitors.
However, a second testimonial or an extra icon line of features could be added while still maintaining a sleek, attractive design.




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