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Combine all these for a scavenger hunt campaign: use QR codes to post clues for mobile devices, link to a Google map and locations, integrate the campaign on your blog, Twitter, and LinkedIn, ask fans to submit photos of the sites on the scavenger hunt, and do an ad promoting it. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Use this infographic, listing 64 marketing techniques in eight Facebook feature categories.

Let fans select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page. Randomly select one marketing tactic from each category, and combine them for an innovative marketing campaign.

Strategies for marketing new products
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