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The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines.
Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values.
A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”. Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different.
In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats. Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them. Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas.
Indispensable list of over 400 famous company slogans and advertising taglines from famous products and Brands.
Whether you need to inspire your creativity in order to create your own memorable business slogan or want additional reference for the your school classroom or other educational purposes — you can download this PDF right now! This is a digital downloadable product in PDF format that can be viewed with free Adobe Acrobat Reader software.
This indispensable advertising, branding and marketing resource includes over 400 famous company slogans and advertising taglines from famous products and brand names. Advertising slogans, and check out Advertising slogans on Wikipedia, Youtube, Google News, Google Books, and Twitter on Digplanet. Whenever such relationships are ruptured (or destroyed) by family tensions or an inability to communicate, it's easy to be haunted by film titles, song titles, and advertising slogans that evolve into angry ear worms.
We tried to create new realities overnight, careful sets of words that resemble advertising slogans in memorability and repeatability. Advertising is the main way through which you manage to generate interest and attention towards the products or services your company has to offer. Over the years there have been thousands of advertising campaigns for a wide variety of products. This slogan is so great because it has a double meaning, speaking both literally and figuratively. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born.
Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat.
Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan.
This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious.


The catchy song that featured on the adverts and the humour they used helped make them memorable and effective.
Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years.
Those four simple words perfectly reflected the high end nature of the product and the company. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since.
To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand.
Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds.
It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques.
Any questions?a€? The parallel development of commercial advertising and modern psychology in the late 19th century witnessed the ascendancy of the slogan, which soon became the accepted method of branding everything from soup to nuts.
If you’re researching or studying famous company slogans, you need this incredible resource.
Highly-focused questions to help you hone in on the exact benefits of your services or product.
She creates the catchiest songs with the most relatable feelings and storylines, and she always gets us singing along. After you have made your company name well known, you also need to get as many clients as possible and make them become loyal to you. Unfortunately, many come and go, but there are a few that stuck into the minds of people and stood the test of time. Everybody knows that Nokia, being a mobile company, indeed deals with connectivity, but the slogan doubles this and gives it another meaning as well. A great advertising slogan does more than get people talking about your brand though – it brings it to life. Coupled with their signature advert style, this helps create a winning campaign every time. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared.
The tagline tells audiences if they want baked beans, their best choice is the Heinz brand. Coupled with clever advertising and an interesting use of words – “probably” isn’t 100% definite and still implies choice – Carlsberg’s adverts are always a huge hit. It tells prospective customers that they can trust the store, and will always get the best product and service. It tells the audience that they deserve to treat themselves and make the best of themselves. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever.


The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment. It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers. It tells customers that they are buying into a lifestyle and are at the forefront of technology. We dare to think outside the box and produce creative designs that wow your customers and tell your brand story. It is widely thought that primitive man may have used slogan-like utterances to communicate the value proposition of an idea, such as the inventor of the wheel who grunted to a skeptical audience: a€?Ita€™s round. This tagline ties in with the company branding, which features a rainbow on the sweets packaging.
This clever marketing strategy is carried through in the television adverts, to reinforce the slogan.
Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase. This idea is also emphasized through their commercials where human relations are the center of the story. From Nike’s “Just Do It” to McDonalds “I’m Lovin’ It”, they say something special about the brand and company behind it. The best taglines make us think, make us smile or offer a clever twist on the brand – that’s how they operate. Some taglines are as famous as the logo design, often to the point that the memorable advertising slogan renders the logo unnecessary. This isn’t particularly something that can be said of a new business, more of an established identity over many years.Your strapline can back up the ethos of your logo. Your tagline needs to be succinct to be successful and needs to linger in the mind of the visitor. It is the mental footprint you want your clients and passers-by to remember.A tagline can also be a way of furthering the value of your company and provide an additional persuasive push. It can be an integral part of your logo design or a separate element to be used within further branding. A catchy slogan should be descriptive enough to evoke something from your client and should be judged along four main lines:Longevity – does it stand the test of time? Is it something we regularly hear round and about?Equity – has it become synonymous with the brand or product?Originality – has it done something different to stand out from the crowd?
An amazing tagline may be exactly what you need to stay in the mind of a potential client.Your strapline can be made part of your logo, and at Inkbot Design I’m always willing to work with your ideas to create a logo design that incorporates your tagline and represents your brand. Below are a few of the most famous advertising slogans:A tagline can be the difference between success and failure but it isn’t always necessary. There are many brands that can achieve just as much success with a professional logo design.



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