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Developers Still Prefer iOS, But HTML5 Coming On Strong (Appcelerator and IDC via e-Strategy Trends)According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63 percent of mobile developers are "very interested" in using HTML5 to build their apps. Massive Spike in Mobile Enterprise App Revenue (Strategy Analytics via Mobile Marketing Watch)A report from Strategy Analytics shows that mobile business collaboration, productivity, and process apps went mobile in a big way in 2012. Shoppers Prefer Mobile Web To Apps (Nielsen via BrainSINS)Recently, Nielsen published a report where it’s shown that users prefer to access retailers mobile Web to retailers' apps. Why HTML5 Should Replace Native Apps For E-Commerce (GetElastic)HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. Mobile strategies that consider the ROI of developing apps, with a long-term outlook, will shift away from native development, though it may take some time to catch on, as the hype around native apps has convinced many marketing departments that native e-commerce apps are necessary. Keith Brown served with the Royal Marines before pursuing a career in local government administration, where he was also an active trade union representative with UNISON.
David Simpson, Network Rail route managing director for Scotland, has been running Scotland’s Railway since 2005. Significant progress has already been made with the programme which includes the delivery of key infrastructure improvements at Haymarket tunnel and new services on the Edinburgh Glasgow via Shotts Line.
Rodger was born in Glasgow and gained an MSc in Project Management from Heriot-Watt University. Alex is a native Glaswegian who, after Strathclyde University, joined the Met Office in the early 1970s. He has held a variety of posts working amongst others as a forecaster at RAF Leuchars, Glasgow Weather Centre, Senior Forecaster London Weather Centre, and Senior Forecaster for the ITV National Weather. After London Weather Centre he moved on to manage the Met Office defence network in the south of England and the Mediterranean.
Professor Peter Woodward has a PhD in the field of numerical geotechnics from the University of Manchester.
He was appointed to the post of Lecturer in Geotechnical Engineering in 1994 at Heriot-Watt University and to the post of Reader in Railways and Geotechnical Engineering in 2007. Since 2001 he has been seconded to industry for 1 day per week working on the application of polyurethane geocomposites to railway track stabilisation and reinforcement. He has won multiple awards for his developed technologies, including the Highly Commended Award at the 2005 National Rail Awards, in the Innovation of the Year category. He has acted as Principal Investigator on many research grants, most recently on EPSRC funded research on high-speed train track interactions at critical track velocities. In fact, you probably have a laptop and a tablet to go with it, according to Forrester Research. The survey was conducted by analyzing the activity of more than 5,000 users during the 2011 holidays. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations. He is a graduate of Dundee University and studied at the University of Prince Edward Island.He has been a Member of the Scottish Parliament since 2007 and is currently the constituency MSP for Clackmannanshire and Dunblane.


Having originally joined the rail industry as a BR graduate trainee in 1986, David has worked in a wide variety of roles for BR, Railtrack, Network Rail and within freight operating companies.
Redevelopment of Haymarket Station is well underway and the electrification of the Cumbernauld line has begun.
He worked in both the private sector and Local Government and was Head of Project Management in Highland Council before joining Network Rail (then Railtrack) in 2001.
In recent years this has included winning key contracts with transport customers including First ScotRail, Chiltern Railways, Great Anglia, First Group, Irish Rail and Bombardier Transportation. Alex then became Head of London weather Centre where he lead a team of forecasters responsible for severe weather and road forecasts in the southeast of England, rail forecasts for the UK as well as overall monitoring of UK National TV and radio output. During his PhD he worked for WS Atkins in the field of earthquake engineering, analysis and design. This patented technology was spun-out from Heriot-Watt University and is now widely used across the UK railways and increasingly internationally. He has also been a previous winner of the ICE Webb Prize (2008) and the UK Young Engineers Award (2001) amongst others. He has 10 years of experience in contracts management, rail performance and the delivery of rail projects.Chris lives in Linlithgow with his wife and two young daughters. Following 18 years as a freight marketing manager with British Rail, since 1993 he has been a rail freight consultant – currently the Principal of Deltix Transport Consulting, which was established in 2004. Generation Y (defined as 24 to 32-year-olds) are at the pinnacle of Internet adoption and activity. For instance, see how social news Zite lets you read an article on through the browser or in the app (an example of how hybrid apps are accelerating HTML5 adoption). Aggregating the access to mobile Web stores and specific retailers' apps, almost 60 percent of the traffic went to the principal e-commerce websites: Amazon, Best Buy, eBay, Target, and Walmart.
David, who was educated at Aston University in Birmingham, was also heavily involved in the introduction of Pendolino trains on the WCML and has led the devolution of Network Rail’s business in Scotland. High profile Project Management positions in Network Rail include leading the team on the successful £150 million Waverley Project.
Karen is a member of our Public Sector Services Group, and works for a number of local authorities and other public sector clients. Prior to joining Icomera he held the position of WiFi Services Manager at Great North Eastern Railway where he played a leading role in taking the onboard internet project from pilot to full fleet deployment within 12 months.
They are the most likely to own multiple connected devices (like smartphones, tablets and PCs), and are increasingly mobile. With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs. In that time period, more than three-quarters of respondents plan to devote at least 5 percent of their total ad budget to mobile. Rodger spent more than two years Transport Scotland developing EGIP before returning to Network Rail in 2012 as Programme Director for EGIP.


Before joining GNER Peter worked as a consultant in the telecoms and transportation industries, specialising in bringing new technologies and services to market.
Generation Y has a 72 percent adoption rate for smartphones and uses them for all varieties of interaction with information and communication and commerce. Seventy percent of respondents believed the fast adoption of smartphones and tablets was the top factor driving up the price of ads on mobile, indicating that mobile penetration is the most important factor determining advertising value. During this time he worked for blue-chip clients including BT, Nortel, IBM and Orange and authored a number of analyst reports on the nascent public WiFi, mobile data and location-based services markets. About a quarter of the denizens of Generation Y have tablet computers, like iPads, or Android slates. Two-thirds of buyers cited improved ad formats on mobile as an important factor driving up prices. Most respondents believed that the mobile and desktop channels would be comparably priced within the next two years.
Walmart announced that it will sell the iPhone 5 off-contract for a plan that costs just $45 a month with unlimited data, text, and voice, and another that gives you unlimited international calls for more than 1,000 destinations in a bunch of countries for just $60.
That creates a whole new opportunity for developers to reach a part of the world that is only just waking up to a reality of always-on and always-there Internet. It's worth noting that native applications are no better than HTML5 applications when it comes to the network. There are three key problems in mobile networking to consider: high latency, unreliable networks and switching network conditions and battery life. Your application still needs to work and this is where the HTML5 networking APIs fall short. To make this work for users, we need to tell the user that everything is done, while decoupling the user interaction from the state of the network request.
One day there will be a HTML5 based API which take these problems into account and solves them universally. This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising.
In recent years, the company has implemented a mobile-first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS.
Facebook is still in the early stages of developing ads for users who access the social network via mobile devices instead of desktops. Features such as Facebook Exchange, which helps companies target ads based on users’ past Web activities, will help boost sales this year.



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