Free apps to make video edits zippy,sample of marketing plan of a new product,social media guidelines for associations - .

We've scoured the web for the best free programs that will make sitting in front of your computer a more enjoyable experience, bringing you new wallpapers, free streaming music, free games, and much more. Get the best tech deals, reviews, product advice, competitions, unmissable tech news and more! TechRadar is part of Future plc, an international media group and leading digital publisher. It may seem counterintuitive, but many of the top grossing apps actually cost nothing to download.
An app that utilizes in-app purchases offers a free version of the app that includes additional, optional, paid features. In-app purchases are also found outside the mobile gaming world in apps like Calcbot, 1Password, or even Apple Music.
There are advertising networks catered for mobile that offer a variety of models and formats within the in-app advertising strategy as well as metrics to keep track of how the ads are performing. It doesn't matter if your free app relies on in-app purchases or in-app advertising, only a small fraction of your users will ever help you generate revenue from your app.
It's important to think about metrics like free-to-paid conversion rates, lifetime value of a customer, churn rate (for recurring subscriptions), and comparable items. Cultivating a deep understanding of your users is just as important as competitor research in building your app, if not more so.
Just how obtrusive your in-app advertising should be depends on the type of app and your audience. It's just as important to implement an easy to use and actionable purchase system for in-app purchases that makes sense within the app. Make sure you focus and refine your monetization strategy to your business goals, your market, and your users. Sign up to be notified of new blog posts and be the first to receive helpful app goodies from Savvy Apps!
In the seven years Savvy Apps has been crafting award-winning apps, we’ve worked extensively with startups and early-stage ventures.
Of all the myriad ways of making money with an app, you might imagine that starting with a free app would be a difficult path. In-app purchases most often appear as small upgrades that the user can buy to enhance their experience in a given app. You’ll want to be careful about achieving a balance so that the app is functional without additional purchases.
This is advantageous in a few ways, beginning with the fact that your user feels no pressure to spend money. Subscriptions are another old concept, going back to physical media with newspapers, magazines, and more. Whether it’s a large corporate brand or a local business owner, someone pays you to have their name and branding appear on your app. The sponsor will help you promote your app, develop it, and improve it, as this helps both of your bottom lines with a revenue split. As we stated above, the only thing left to do is put in the effort to create the free app you want.
Instead of eyeballing it, messing up and having to go through the whole process again, measure with iRuler.
If you've ever dropped something behind your desk, been stuck in the dark or had an urge to make shadow puppets, Flashlight is the app to add.
Through photo sharing and tags, Cloth allows you to "unlock your closet" and track your outfits. Avoid your own personal budget crisis by planning ahead with Easy Envelope Budget Aid, an app that lets users break down their spending — and see when to stop spending all together. The app allows users to upload receipts, keep an eye on dropping dollar amounts and receive rebates on items. Food allergies make eating out difficult, but Find Me Gluten Free helps those with Celiac disease or diet restrictions to grab a bite close by. This app takes away the stress of finding restaurants and hosts reviews and recommendations from Celiac Diva.
Some reviews complained about the accuracy, but others gushed about the usefulness of the app.
For those indecisive date planners and decision-makers, this app chooses your weekend plans — and more — with the spin of a wheel. Don't leave foreign language menus to chance — iTranslate easily translates words, phrases and emails into more than 50 languages. From receipt storage to flashlights, these 15 free apps will help you avoid headaches and keep you organized. I’ve been getting a fair amount of emails and questions about a widely disregarded topic – how do free apps make money?
You need to leverage the free download numbers to create a better revenue stream than a paid app.
Without further ado, let’s talk about the ways you can make money when your app is free.
In-app purchases allow users to unlock features or purchase more of something, maybe coins in a game like Tap Zoo or gold in a game like Infinity Blade. When you build an app, you can set IAP (in-app purchases) to be a one time purchase (I want to unlock this feature) or an ongoing option (I want to purchase 20 coins for $0.99), meaning you can purchase that over and over again. The biggest two ad networks are iAds and Admob – the first being Apple and the second being Google. If you’re looking to make money, you can expect to make around $2 if you get 100 downloads. I did a quick experiment with a basic open source tic tac toe game to see if it would make any money with ads.
Cost per install is a relatively new marketing mechanism and is the mobile equivalent to CPA (cost per acquisition) in the web marketing world.
There are tons of CPI companies popping up these days and be sure to let your developer know you want to incorporate them. These networks can be extremely lucrative as a developer or publisher – Read this article about my experience. I am personally working on a few deals like this and will write more about them when I lock a few things down. IN other word, we agreed on 5k, if i want to make a free version as well, does it cost more?
Leawo DVD Creator is an easy-to-use yet powerful DVD burning program for you to create DVDs from all videos. After loading source video files, you could select subtitles and audio tracks from source videos, play back videos, etc. If you want to add disc menu to output DVD movie, you could choose from the right sidebar. After setting disc menu, click the big green “Burn” button to call out the burning settings panel, on which you need to figure out Burn to, Disc Label, and Save to options. In each loaded video file on the dashboard of the main interface, you could see a big "Edit" icon, by clicking which you could enter the video editing panel to edit loaded video files and make output DVD movies customized. Under "Trim" tab, directly drag the slider to cut video length, or set values in Start Time and End Time. In "Watermark" tab, slide the "Watermark" to green and then you can add Image Watermark or Text Watermark onto the video. Under "Crop" tab, directly drag the dot frame to get the needed video size, or set values in Left, Top and Cropped Size to crop the exact video size. Under "Effect" tab, directly drag the sliders of Brightness, Contrast, Saturation and Volume Zoom to reach to the required effect.
Leawo DVD Creator offers you a disc menu editor which allows you to DIY disc menu elements like background music, background image, text font, text color, etc.
On the disc menu editing panel, you could rename titles via double click, adjust the title font and color via right click, adjust title position through dragging, load background image or video, add background music, edit the content on chapter list pages, etc. This DVD photo slideshow burner even allows you to DIY disc menu with your own images and audios. After setting disc menu, return to the main interface and then click the big green "Burn" button to call out the burning settings panel, on which you need to figure out Burn to, Disc Label, and Save to options.
If you are selling desktop software you can push it up on to the web and promote it via advertising and social media. But if you have an app - or an idea for an app - that is just great, you can still make it pay. Of course makers of free apps may not be best placed to employ teams of advertising salespeople, but they don't need to. But as you will know if you ever tried to earn money from a YouTube channel or a blog, the rates of pay you will earn from your app will be small. The work involved in either case would be adding ad-slots and ad tags: very simple for someone who has created an app.
Requiring a similar level of tech input, but a more involved sales process, is sponsorship.


Be prepared to create specific sponsored content for your app - and for marking it up as 'advertising content'.
An increasingly popular way of making money from 'free' apps is to give the app away and then charge for additional purchases from within the app. But if you have an app that people like to use, it should be possible to persuade them to pay to use it more.
An even more simple way of generating revenue from your app users is to offer a lite version of your app for free, but offer users the chance to buy a more expensive version with enhancements. Technically this is the most simple of all: you simply need to create two apps, one free and a better one that is pay for. Finally, this is only tangentally a way of 'making money', but often the benefit of an app can be added to a package of services for which you charge, but the app itself is free. You can unsubscribe at any time and we'll never share your details without your permission. Clash of Clans, HBO NOW, and Spotify Music are just some of the free top grossing iOS apps in the App Store according to App Annie. But in order to make money from a free app, you have to do more than just stick paid premium options or ads in your app. In-app purchases and in-app advertising allow apps to bring in revenue while forgoing the initial price tag that can discourage users from downloading the app.
These are commonly seen in gaming apps where users are encouraged to purchase new levels, gear, and items.
This second category of in-app purchases lets you continue to use what you purchase unlike consumable items that don't remain once they're used, such as extra lives in Candy Crush Saga. The amount of revenue you generate from in-app advertising is based off of traditional advertising models. Hongkiat runs through some of the big networks here, including Google's AdMob and Millennial Media.
That’s why your free app needs to grow a large, active user base so that this small percentage actually amounts to significant revenue.
Andreesen-Horowitz recently published a guide to important revenue-focused metrics to help businesses, especially startups, identify the metrics most significant to tracking the health of a company. Examine apps in the app stores, including competitors, to identify best practices for monetizing similar apps. The best in-app purchases are intuitive and just make sense within the context of the user experience.
If your app is meant to boost your existing brand or business, you may not want to include in-app purchases or advertising.
She helps share Savvy Apps' extensive knowledge with all those looking to build better apps. Whether they come as pop-ups, banners, or embedded links, they are the oldest form of making money electronically. The idea is that once you get a user’s foot in the door, you can sell them on the idea of getting consistently fresh content for a recurring fee. Users download the app without paying a dime, then they’re enticed into paying for a subscription to continue getting desirable content delivered again and again into the future. Similar to advertising, but without the random nature that can become a downside, it’s a way of being paid externally for your work without asking anything more of the end-user. It’s an easy way for them to leapfrog into a successful app ecosystem without having to lay the groundwork themselves.
Unlike President Obama and David Letterman, the Bump app shares photos between wireless devices with a simple tap. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.
It deserves attention given that free apps clearly trump paid in terms of download numbers.
In fact, 6 of the top 10 grossing apps in 2011 were free – they were able to use in-app purchases so well that they drove millions of dollars in sales, even though the app was free. You can easily start racking up enormous amounts of revenue with the second, but you also need an incredible app that can justify it. The Newsstand functionality within the Apple framework allows you to set up an in-app purchase that will automatically charge every month. That’s just a ballpark figure based on my own experience and can vary widely based on how many people click on your ad. This means that if you want to promote your app, you will pay Playhaven this amount every time someon installs your game. So – a developer wants to promote their app and will pay $3 to have a new user install it on their device. They’re not too difficult to add onto a game or app, but is helpful to discuss early on. It can take a little while to get the right match and a company that is forward thinking enough to realize how powerful the mobile platform is, but it can work. If you would like to learn more about how apps make money, be sure to download my ebook on making money with apps. You could then select to import photo folder, video folder or ISO files for burning to DVD.
Leawo DVD Creator offers you multiple preset disc menu templates in different themes like Standard, Business, Education, Childhood, Holiday, etc.
Also, you could right click a loaded video, and then select Edit option on the right-click menu to enter the editing panel.
After selecting a disc menu on the right side bar of the main interface, you could click the selected disc menu to get instant preview.
After editing, you could click the blue “Save” button to save edited disc menu template for future use. Surprisingly few app publishers make money, and even then it is from surprisingly few of their apps.
Indeed, it is an established structure to have a free 'lite' version of an app with an upgrade option that removes the ads - we outline that below. Using mobile ad networks such as InMobi and AdMob or even Google's own ad-serving service is simple.
The solution to this and many commercial problems in the online space is to increase the number of people using your app - easier said than done.
These let you integrate with several ad networks at the same time, which should mean that you have more ads on your app, and at the highest possible rates.
If you have a specific type of app that attracts a niche group of people it is possible that a partner would want to sponsor all of it for a specific time in order to get their message across to your audience.
Be sure you know how comfortable you and your audience are with having a sponsor onboard: audiences will generally accept sponsored content so long as it is clearly earmarked, but you don't want to kill your app for a single pay day. Typically this would require some form of payment-holding company such as PayPal, and will entail giving away some of the the money you make. And unlike sales of apps it won't prohibit people from making the initial download, or force you to hand over cash to the owner of the app store.
For instance, the company for which I work pays a lot of money for business analytics, and I access that data principally from my smartphone. Smart app monetization strategies come from understanding what revenue-generating options are available, familiarizing yourself with your market and competition, and leveraging your knowledge of your audience and business to cater the right paid user experience. Choosing which to use is a matter of the type of app you plan on launching and the nuances of your users. These types of purchases encourage repeat purchases because they are consumable, such as buying extra lives in Candy Crush Saga. The latter approach requires much more development work but is a workaround for there being no true trials in the app stores.
A good example is our customer FamilySignal, which uses an auto-renewable subscription on iOS for its apps that helps families better stay in touch with one another. Advertising can pay differently for click-throughs, impressions, which countries the users are from, and the format of the ads, with videos tending to be worth more than static ads. And John Egan, growth engineer at Pinterest, showed what those metrics look like in a post earlier this year.
While it's difficult to surmise exactly how much money your competitors are pulling in, you can identify the types of monetization strategies they use and how they frame their app content for ad impressions or optional transactions. Because only a few users of your entire audience will ever pay for something extra in your app or tap on an ad, it's crucial to know what attracts and motivates your users.
Few will tolerate an app that's only focus is making money off advertisements or in-app purchases.
Interstitial ads, commonly found in gaming apps, are full-screen video or static image advertisements that can be very obtrusive if not timed correctly. The mere existence of the app can make you money simply by expanding the ways your customers can find and interact with your business. The answer lies in the fact that there are a number of ways of making money within the app itself.
With nothing blocking your app from even the most casual interest, a much greater number of people will be willing to give it a try.


Whatever your app accomplishes, it can be designed to be just enjoyable enough in its free form, but even more so with an in-app purchase or two. The open invitation of a free app means they’re willing to step inside, but you need to lead the way toward purchases with real incentives.
The companies and apps advertised on your app will support you without any direct payment from the end-user themselves.
This requires that you produce an engaging, well-supported app in the first place, but that’s your aim anyway. The free app will have a link that a user can click that drives them to the iTunes store on their phone. One idea for Bluecloud that has become a reality is Bluecloud Select.  A premium membership to top level information for less than a cup of coffee. The bottom line is they work but require a sizable amount of traffic to make it worth your while.
Examples of this are Playhaven and Chartboost – they are third parties that have software you install into your app.
This actually works out to be a better deal than most developers report on advertising networks (often report 0.3% CTR with translates into a $15 CPI). Multiple DVD video editing features lets you gain DVD with special effects according to your demand.
On the preview panel, you could see a pencil icon, by clicking which you enter the disc menu editing panel. Pricing for apps is a race to the bottom, and the way that smartphone- and tablet users access apps makes the normal rules of marketing redundant. On the Apple App Store or Google Play you are largely reliant on people knowing to search for your app by name, or hopeful that for some reason your app will stand out from the crowd and generate amazing user reviews replete with five-star ratings. These networks offer easy integration with apps, helping you to start earning your revenue almost immediately. You need the contacts in order to strike the deal, but a sponsorship is typically much more valuable than is run-of-site advertising.
And best of all is you can generate interest and an audience with the freebie, and then cash in on the popularity without having to aggressively market your paid-for app.
The app itself is free, but in order to access the info I need the login for which my employer pays.
It's clearly not appropriate for a game or casual app, but if your app provides a service accessible via the web or another means, the addition of a 'free' app could add value for which you could even charge. DigsbyBring instant-messaging applications such as Windows Live Messenger together with Digsby, a multifunctional social-networking application. In a market where the majority of users expect their apps to be free, how do app creators recoup their expenses and profit after the average 4-6 months of time it takes to ship an app? Recurring subscriptions are especially useful for apps that have ongoing costs associated with them, such as maintaining servers or creating new content. Without a keen eye on these metrics, you'll be ill-equipped to grow your app to the point where that minority of users is actually generating revenue. Familiarize yourself with your competitors' techniques and then ask yourself whether they're missing a major opportunity. Research the demographics and tendencies of your audience and present relevant advertising for what they want.
Successful free apps weave their monetization efforts into the app so that they feel like a normal part of the user experience. These are often used during natural breaks in the app, like between chapters in a story or levels in a game, to maximize impressions while minimally breaking the flow of the app. Whatever strategy you implement, keep track of your own data and monitor it to ensure your assumptions are right, especially for free to paid upgrades. This is an important distinction to make: the ads within your app must not actively disrupt the experience, or users may flee. You can put the watermark on your video with the right position via drag-and-drop on the preview panel. If you want no menu, just select "No Menu" option on the right side bar after you load source videos. Inspiration for how you can make your app-fortune, or at least give it the best possible chance of success. For a unique share of voice any decent sponsor should be willing to pay more than the cost of all the individual advertising slots. Just because you use your PC for serious stuff doesn't mean you can't have a bit of fun, too. You should note elements of competitor apps you can improve on to enhance your monetization strategy or flat out make a better app.
For in-app purchases, you need to balance what your free app offers with the desirability of extra, paid features.
Native ads, on the other hand, are ads that are designed to look like they're part of the app. The same principle applies to in-app purchases, except the returns are guaranteed instead of randomized. If you want no menu, just select “No Menu” option on the right side bar after you load source videos.
Transcode 360Streaming media can be a fiddly business, and if you use your Xbox 360 as a Windows Media Extender, you might find the restrictions of DivX and Xvid irritating. These are usually seen as sponsored content and promotional videos found in content apps like Facebook and Twitter. Try new things based on this data, test them, and iterate based on your results to find the monetization strategy that works for your users and your business. OrbOrb enables you to access your media anywhere in the world, and stream it over the internet.
Instead of carrying your music with you, access it from anywhere with an internet connection, using a web page to browse your PC.5. JoostThe free internet TV service promised growth when it launched last year, and it's delivered, with new content being added almost daily, and deals being brokered with major television networks.7. You can stream video, or download programmes to your computer to watch in high quality whenever you want.8.
DOS BoxTake a trip into nostalgia and play those old DOS games in their full glory by bringing DOS back to your PC with DOS Box.9. The FilterThe Filter searches your music and video collection to create playlists and suggest others you might like. A great way to discover new music, or to choose from your own collection, which could contain thousands of tracks.10. SteamCatapulting PC gaming into the 21st century, Steam lets you download and play the latest games and provides a great multiplayer platform, too.
Most new games are available through Steam, and it includes friends, groups and invitations. Windows Live MessengerStaying in contact couldn't be easier, and now you can start video calls, voice chat, shared folder sending, webcam viewing and even on-demand TV. Battlefield HeroesIn a bid to entertain the world for free, EA is launching Battlefield Heroes, a third person cartoon shooter.
The game features two sides of foppish soldiers with Spitfires, jeeps and ludicrous weapons for the ultimate in free gaming fun.13.
VLC Media PlayerWatching movies on a PC can be a painful experience which requires all manner of codecs and plug ins. VLC offers near universal compatibility and it's open source light code means loading times and high definition movies run in their full glory.15. Google EarthStill one of the most addictive PC applications, Google Earth has the power to educate and entertain. Microsoft TouchlessUsing your webcam to play snake is the latest innovation from Microsoft, and could be a glimpse of the future.18. Command and Conquer: Red AlertIf you're too cheap to pay out for the new Ret Alert, then just play the old one for free!19. It has all the BBC channels and a few French ones, too, and the quality is surprisingly good.20. Windows Live Photo GallerySorting your photos has never been easier with the jewel of the Windows Live collection, Windows Live Photo Gallery - but try the little known panorama creator, which is one of the best in the world.21. MSN WallpapersGet over 150 free wallpapers and give your PC a constantly fresh look by rotating your desktop pictures with MSN Wallpapers.22.
4ODChannel 4's on demand program 4OD brings shows like the excellent Fonejacker to your desktop.23.




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