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After you text to win, like in the above advertisement, the majority of the time you will be prompted to opt-in to receive future SMS promotions from that business.
There is nothing wrong with this tactic, but there are two different tactics to evaluate when encouraging customers to opt-in to your SMS campaign. Double Opt-In: You get the customer to interact with your SMS campaign by offering some sort of promotion, giveaway or discount, then ask they via text message to opt-in to receive future SMS promotions from your business.
Single Opt-In: You tell the customer right from the beginning that they are opting in to receive future SMS promotions from your business. Below are seven case studies where businesses have used a text to win SMS campaign, with a double opt-in for customers to subscribe to future SMS promotions or offers.
Now lets compare the number of double opt-in subscribers that came from the hypothetical text to win campaign, with the single opt-in subscribers.
Another thing that should be taken into consideration when evaluating these two options is cost. Like we said before, there is no definitive answer to which tactic is better for growing your SMS subscribers, but at least now you know how to evaluate the two different options for your own SMS campaign.


Thinking about running either type of campaign, give the SMS marketing experts at Tatango a call (888) 517-6345 and let us help you figure out what type of campaign will best work for your business. Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. New Delhi, Website Design company in tiruchirappalli, Website Design company trivandrum, Website Design company in mysore, Website Design company in navi mumbai, Website Design company in jalandhar, Website Design company in ambala, Website Design company in hisar, Website Design company in bareily, Website Design company in kota, Website Design company in salem, Website Design company in aligarh, Website Design company in bhubaneswar, Website Design company in moradabad, Website Design company in noida, mass mail company in india, Website Design company gorakhpur, Website Design company in allahabad, Website Design company in rajpur, Website Design company in bhiwandi, Website Design company in kochi, Website Design company in jamshedpur, Website Design company in bhilai nagar, Website Design company in amravati, Website Design company in cuttak, Website Design company in bikaner, Website Design company in warangal, Website Design company in mire, Website Design company in guntur, Website Design company in bhavnagar,website design company in agra, website design company in mathura, website design company, varanasi, website design company, in jaipur, website design comoany delhi, website design company in rajasthan, website design company in meerut, website design company in lucknow, website design company in guragon, website design company in punjab, website design company in kanpur, website design company in saharanpur, website design company in mathura, website design company in firozabad, website design company in allahabad, website design company india, website design company in ghaziabad, website design company in mumbai, website design company in pune, website design company in bangalore, website design company in jhansi, website design company in gorakhpur, website design company in mirzapur, Website Design company in durgapur, Website Design company in asansol, Website Design company in ajmer, Website Design company kolhapur, Website Design company i ulhasnagar, Website Design company in siliguri, Website Design company in saharanpur, Website Design company in dehradun, Website Design company in jamnagar, Website Design company in bhatpara, Website Design company in dewas, Website Design company in indore, Website Design company in sangli miraj & kupwad, Website Design company in kozhikode, Website Design company in nanded waghala, Website Design company in ujjain, Website Design company in gulbarga, Website Design company in tiruneveli, toll free no. New Delhi, bulk sms company in bikaner, bulk sms company in warangal, bulk sms company in mire, bulk sms company in guntur, bulk sms company in bhavnagar, bulk sms company in durgapur, bulk sms company in asansol, bulk sms company in ajmer, bulk sms company kolhapur, bulk sms company i ulhasnagar, bulk sms company in siliguri, bulk sms company in saharanpur, bulk sms company in dehradun, bulk sms company in jamnagar, bulk sms company in bhatpara, bulk sms company in dewas, bulk sms company in indore, bulk sms company in sangli miraj & kupwad, bulk sms company in kozhikode, bulk sms company in nanded waghala, bulk sms company in ujjain, bulk sms company in gulbarga, bulk sms company in tiruneveli, toll free no. The majority of these text to win SMS campaigns have a hidden agenda though, which is to collect your mobile phone number to be able to send you future SMS promotions. Collecting your mobile phone number is extremely valuable for any business, and is usually the reason for the text to win SMS campaign in the first place.
While there is no one answer that fits every SMS campaign, we can look at previous SMS campaigns and evaluate their results, which in-turn can help your business decide which tactic is right for you. To answer this question, we created the following graph based on a hypothetical SMS campaign with an average 37% double opt-in rate, after the customer participates in the text to win campaign.


Below is a graph with the same X axis representing the text to win growth rate over single opt-in participation. Not only will the messaging costs be larger for a text to win campaign as you will be sending more messages, but there will be a cost associated with the promotional item or discount you are offering. We then graphed our X axis based off a text to win growth factor over single opt-in participation of 1,000 SMS subscribers. As you can see, this text to win SMS campaign would have to receive three times the participation rate as the single opt-in SMS campaign for it have more SMS subscribers.



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