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12 meter long chemical tanker that looks like a giant cigarette was used by Cancer Research UK to highlight the toxic smoke in cigarettes. I thought all the ads were good in that they were pretty fresh – many concepts I’ve never seen before.


Take too long to notice the message that can effectively be conveyed in an easier and faster way to notice and understand.
The Smoke is Poison one with the cigarette on the tanker – I think it would have been better if the front would have been painted as the brown, or filtered end so that the exhaust smoke would have been coming out of the end of the cigarette.





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