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Span Global Services helps you take a complete dive into digital marketing, and data services. You can increase sales conversion rates by deploying our proprietary marketing automation solutions. Learn more on how marketing automation from Span Global Services can increase your conversion level and increase your earning potential. Span Global Services brings to the table first grade innovative data services for diverse companies - 32 million verified customer records and pro-change strategies. Welcome to the Marketo Blog!Be sure to sign up to receive updates on the latest trends, best practices, and strategies to turn your marketing into revenue.
In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. Whether you’ve bought or inherited a marketing automation solution and are now tasked with going global, we’ve outlined the key elements for a successful global deployment.
Understand the unique challenges that your organization could potentially face before rolling out a global deployment strategy. Cost and time are two considerations enterprise company executives are most concerned with when selecting a deployment method.
Decentralized Model: A decentralized model allows companies to roll out a new marketing automation platform across all locations simultaneously, since each location has its own deployment team. Centralized Model: A centralized deployment model also creates more effective reporting because a core group or individual is handling all of the major decisions applicable to new software implementation.


Implementing marketing automation software into an enterprise requires more than just technical work.
Prior to getting started with deployment, it’s crucial for the enterprise to outline and settle on success metrics for all locations to use. Want to learn more about how to enable your enterprise to have a successful global deployment of marketing automation? Shyna is a Senior Product Marketing Manager at Marketo, where she's responsible for Enterprise-level go-to-market, content, strategy, execution, and story-telling.
It's also clear that this move is very much an enterprise story.  We saw a similar move earlier this summer when Oracle “joined the party” with its acquisition of Market2Lead. It's great to see growing attention being paid to marketing infrastructure, to the management of demand and to the importance of linking behaviors to revenue outcomes.  And I'm pleased to see marketing automation emerging as the catalyst for this new direction in marketing. IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. From tracking, scoring to automated lead nurturing programs, our tool tracks every aspect of your marketing program.
Our execution styles are versatile for which different types of industrial players find Span Global Services a useful stepping stone towards building excellent brand value and maintaining it.
And I’ve learned something crucial in the process—many companies seem to face the same woes when it comes to implementing their marketing automation solution, particularly those who are attempting it on a global scale.
Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations.


Beyond the technical side lays the political and cultural aspects that come with any change to the status quo. Otherwise, each location will naturally adopt its own metrics and there will be inconsistencies around the organization. Check out our new ebook, How to Think About the Global Deployment of Marketing Automation for Enterprises. Which tips and tricks have worked for you as you’ve deployed your marketing automation solution globally? When you subscribe to our email updates, you understand and agree that Marketo will send you email invites and updates, ranging from events, webinars, new content, and more, based on your settings. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions.
Two of the biggest culprits I’ve seen are a lack of a sound deployment strategy and a lack of alignment within the organization. As part of IBM, IBM Marketing Cloud helps make it easier to design meaningful customer experiences across applications, devices and time, accelerating today’s results and tomorrow’s ambitions.



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