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Prepare more book reviews and guest blogs prior to launch: I wish I did more guest blogging and asked more peers and bloggers to do book reviews prior to the launch. Everything takes longer than expected: As a content marketer, I created book related content such as a one pager, e-book, video, presentation and an animation for my book. Pawan, CEO of Curata, read my unedited and final manuscript and wrote the first book review. Friday prior to the launch, I rushed to the post office and sent books to family, friends and marketers whose insights I referenced or who offered great feedback. Working relentlessly with my web programmer, Tahirih, to complete QA testing and last minute changes to the globalcontent.marketing site.
I had a panel, joint presentation, last minute add-on session and participated in an industry lab workshop. Even though we are all active on social media, face-to-face is still the best way to connect with others.
On a side note: Hiro Tanaka attended the industry workshop and promised to send me Joe Pulizzi’s ‘Epic Content Marketing’ book in Japanese. To wrap up the week, a great friend, Kerry McClenahan, CEO of McBru, a thriving BTB marketing agency in Portland, was gracious enough to coordinate and host a book signing party. Testimonials “Finally the book that explores all critical aspects of Global Content Marketing!


Obligatory Disclaimer: The blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current. We do not encourage or condone the use of this program if it is in violation of these laws. My book, Global Content Marketing, was available at the Content Marketing World 2014 in Cleveland. I started promoting the book back in August on my own website and social media pages which led to a series of promotional activities during the week of September 8. With 4 sessions and people reaching out to me frequently, I didn’t really think about taking photos to document the people, sessions, on-site experience related to the initial availability of my book.
Since my book focuses on ‘global’, people from other countries were reaching out to talk to me about their challenges and to share their ideas. The 4 P’s is the framework I use to explain the step-by-step process of scaling your content across regions. More than 30 friends and peers fought the Friday afternoon traffic to come to my book signing party.
Whether you are a small business of a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. This is the most simple way to create a logo, but if you're a little more confident you can start from scratch. After 9 months of hard labor, this baby (I truly feel it’s my third child) was finally born.


The topics for the joint presentation and the last minute add-on session did not directly relate to the book.
Read it and take your content strategy to the whole new level." — Ekaterina, Author of “Think Like Zuck” and Co-Author of “The Power of Visual Storytelling” “Many have tried, but few have actually pulled it off. There's a collection of clip art you can use, changing the color and size to suit your design. The interface works with layers, so you create your logo step by step, and can always go back and edit objects when necessary.
Curata, a company specializing in content curation, distributed signed copies of my book to anyone who attended their demo sessions.
Cassio Politi from Brazil wrote a content marketing book in Portuguese and Joakim Ditlev gave me a signed copy of his content marketing book in Danish. LogoSmartz is definitely aimed at beginners - Photoshop professionals will find it's missing the complex tools in Adobe's application. However, it's much more accessible than Photoshop, and with some effort anyone will be able to create a logo to suite them. The only problem with LogoSmartz is that it's based in Flash - this means it uses more system resources than necessary, and more annoyingly that the right-click only activates the Flash menu. That may seem a small issue, but it makes the program less usable as it removes easy to reach features that most users will be used to seeing in the context menu. Despite being made in Flash, LogoSmartz is an easy to use and flexible logo creator that anyone will be able to pick up and use.
I kid you not, I could take on the ice bucket challenge several times after signing all those copies.



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