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The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars.
If an agency gets grabby, insisting they don’t have to hand something over, check the contract. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies.
The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog.
We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.
Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins.
When most people think about online marketing, they think about the straightforward side--the one that makes them money directly.
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. The Archive is an idea of using all the web 2.0 sharing sites, like YouTube, Veoh, Flickr etc. I went and saw the boys give an awesome, but short, concert at the Music Cafe on thrusday night. I made a little video of trip, even though its more of an arty music video than proper documentation of the trip and the festival. Mostly I have been relaxing a bit after finishing my film in London, tonight Im going out with all my DK mates. Im finallt getting better now, but I found out that I have something called Reiters Syndrome, which is a genetic flaw! In the middle of this MASS-POSTING session that I have found myself in, I just wanted to talk a little about my latest project. The whole concept is that they boys will be playing in a studio where serveral studio camera’s will be filming them. Anyway, The video is being edited at the moment and when I get the word from the band I will release it on my site. Been awhile, yet again, since I posted and as the title states, it’s become a practicle statistic that I post about 5 posts a month.
In the past few months I have been making a lot of music and I’m absolutely loving it! The second thing I wanted to blog about was that my last film project, Maria, has finally come to a close and we are screening it for the first time on the 9th of December! I was digging through one of my old drives and found a film that I had completely forgotten that I ever made!


The weekends over and we’re back in class, just turned in my paper about Velasquez, hope Roger likes it.
The weekends over and we're back in class, just turned in my paper about Velasquez, hope Roger likes it. I just got back from Denmark, was home to visit friends and family but also to pick up some stuff for my new place. I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format. If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere. 99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours.
Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes.
Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. I pretty much have the locked picture, the music is sorted, the titles, visual fx and rollers are in place. We screened it saturday night at the chocolate factory at January Jaunt’s Album Release party in Arhus and right after the guys gave an awesome one hour concert!
I just finished the first draft of the script last night and just had my script review with Roger Crittenden, Jim O’Brien and Rob Richie. They played fairly well and the sound was good, the best part though was that they played so fucking aggressive. Had a good week and a half in DK hanging out with all my old mates and sorting out the editing for my current film aswell as working on the January Jaunt music video.
Working on the January Jaunt music video and doing the initial cut for my NFTS personal project. The good thing is that my DoP, Bertil, is arriving tomorrow to help me with figuring out how we will shoot this film and I pretty much have my locations sorted. I have finished my treatment for my film and I am working on the casting and location scouting at the moment.
We then started talking ideas and it all ended up with me pulling one of my old ideas out of the hat.
Next we have a guy to produce the images and mix in a mit of graphics once in awhile, finally this is all projected onto them. So I have actually put together a little collection which I’m just about ready to showcase.
This is going to happen at OST FOR PARADIS (East of eden) art cinema in Arhus at ten o’clock, and YES I will be able to make it! Had to get some more stuff over, see all my buddies and most importantly; take a look at the film project Maria since it got a deadline on the 1st of December!
I have my entire portfolio on there aswell as a lot of current and unfinished projects which I thought would be nice to have around.
So I decided to upload it and if you click the iPod Quicktime logo below this post you can watch it, or you could also do it the right way and subscribe to my PodCast!
I have been working on a piece of music which I did a rough recording of this weekend, and now I thought I would share it with you. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks.
When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.
So, how do you execute a winning local PPC strategy when there’s such little room for error?
Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both.
And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company.


Aaaaaanyway… so now I need to get the portfolio updated, the business cards printed and a new website designed so I can get a decent chance on the job marked.
Now only the final it’s only the final track laying, grading and sound post which is needed. They all liked it, but I still have lot’s of editing to do and I need to redo my initial setup in the beginning. Unfortunatly we couldn’t win anything since were just that years selected guests of the festival, but it was still lots of fun getting our film screened along with so many others. Unfortunatly we couldn't win anything since were just that years selected guests of the festival, but it was still lots of fun getting our film screened along with so many others. We also had a visit from Gillies MacKinnon (look him up on IMDB!) who helped us out getting what we needed and who had some great advice on how to deal with our more deficult sequences.
So now Im really busy, there is two weeks until I have to start crewing for the other groups in my class and barely a month until I have to shoot my own film, so Im going to be busy busy busy! I must admit that Im even more tired now than when the holidays started but I also managed to make two music videos (Carefree-Normalville, January Jaunt-Try) and found time for all my friends and family. They wore some white shirts and t-shirts so we could see the motives on them and best of all… It all worked! We have to make a 3-Hander scene (A scene with three characters) and this time we can write dialog in, so its at a whole new level now! I also have a collection of editing, photo and sound resources like sound effects archive, photoshop templates for EVERYTHING and lots of other stuff. If your agency hands over a spreadsheet, you’re still required to set up new accounts. If someone tries to prevent that, maybe they’re not the right agency for you in the first place.
But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple.
The shot above is from malika’s film and the youtube video underneeth is one of our special effects test we did before shooting the film. I have already set up my casting sessions for next week with the help of James Heath, my casting director, and I have got location scouting rolling with Malika, my producer and 1st AD.
Now I’m looking forward to just working on my next film and enjoying the English summer. Non of them felt that they had played too well, but their energy pulled the audience completly into it and everyone loved it. It was also Jacob who helped me on Maria last year, so we already have a good idea of how to work together. We still finished late as we were working around actors schedules and because we had to wait for night time. Im not too worried about the time issue as I have gotten a good producer, James Heath, to help me out and I have my dream team for a crew: Bertil Mulvad on camera and Steen Bondrop on sound. We had Gilles MacKinnon come around and talk to us and the day before we had an Oliver Stone masterclass, so it’s been great! I presented my idea to our teachers last thursday and they seemed to like it, so I’ve gone ahead and started writing the script, but as it is right now, it’s too long!
Maria, for me has been one of the best film making experiences that I have had in a long time, and thats no mystery since we had an awesome producer, a great crew and cast, and last but least, Its one of Kasper Skovsbols ideas, script and his great personality as one of the main characters! Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. In other words, you will be able to either view, download or subscribe to any of the media. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. I also have to edit Malika’s film over the weekend, finish the special effects and finish my application for the NFTS Directors MA course. I already got the idea for my film, so today I will be discussing it with the rest of the group and our tutors. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. I have to hand in the application before the 17th May, so the following week should be interesting! Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. I already have people in mind, but I’m also on a deadline so I’m just going to have to go out there and find some good post people!
I also found that I got loads of good ideas for the scene just from watching the actors make up stuff! After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. I have already found my composer, Leif N from January Jaunt, but I am still looking for the tracks for the film. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support.
Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description.
Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools.
In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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