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Google sponsored links are an excellent way to gain brand exposure and attract qualified visitors to your website. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.
What are Google's sponsored links and how do you get placement there?In the below example of a Google search engine results page (SERP), you can see two sponsored links sections, one above the "natural" or organic links and one to the right of the organic results.These sponsored results differ from the organic Google results in that they're paid.
However, don't make the assumption that organic results are free just because sponsored results are paid.
The video is showing you how clean and simple Google Chrome user interface is Video after the jump. Both organic and sponsored results require effort to maintain and neither are forms of free advertising.To have their ad appear in Google sponsored links, companies can enter an auction to show their ad if it's relevant to a user's search query.

This is called pay-per-click marketing, because the advertisers pay Google for clicks on their ads.How do you "win" this auction so your ad appears in a desirable position for the query you're bidding on in AdWords?
The idea is to segment your keywords into small, manageable groups and subgroups by relevance, forming a logical hierarchy. How does this help you rank in the sponsored links in Google?
Here's how: Convert your close-knit keyword groups into AdWords ad groups and they'll be primed for pay-per-click success. WordStream helps you structure your Google PPC campaign according to best practices that optimize your Quality Score, so your ads get more exposure in the sponsored links. Now you can take immediate action—map the group to content on your website, and convert it into an ad group.
Our text ad tools automatically populate the fields of your Google ad with the most popular and relevant keywords in your ad group, so you'll know you're focusing on the words and phrases that will appeal to the most potential customers.

Also, be sure your ad directs the user to a landing page that's relevant to both the ad and the keyword you're bidding on.
With PPC software to help you group keywords for ad groups and write Google-friendly ads, you can earn your spot in the sponsored links on Google with minimum time investment and maximum cost-efficiency.

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