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Anyone charged with the responsibility of a website today is likely familiar with SEO or search engine optimization.
Behind the list of results Google suggests in response to your keyword or phrase, is a complicated algorithm (actually algorithms, plural) that assess each possible website across a dizzying array of parameters for the query at hand. Luckily today all our sites are built incorporating the WordPress CMS engine and WordPress is designed to be SEO-friendly. Well, as much as you like, but a well-informed web developer that not only knows the ins-and-outs of building a site optimized for search without sacrificing design is all important. And in a way, isn’t it great to know that SEO is related more to your content than to arcane techie tricks? SEO can be a confusing concept to grasp, so we’ll start with a few SEO basics to frame the rest of the article.
Google’s 2013 Hummingbird algorithm release expanded search rank requirements beyond keywords to measure the semantics of a search.
Keywords are an important aspect of SEO, but keyword-stuffing and other so-called Black Hat SEO practices will only get you on Google’s bad side. In addition to destroying your organic traffic volume, keyword-stuffing and other Black Hat tactics can undermine the quality of your content by disrupting the flow and lending a disingenuous quality to the voice. Integrate your focus keyword(s) into the URL, title, internal links, and meta information of your content. Welcome to the Google SEO Guide, your complete, all-in-one guide to ranking competitively in Google’s search engine. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Anchor text: Link to your new page from several other pages on your site, using your keyword as the anchor text.
Increase visibility to your optimized content by sharing it on social networks and building links to your content. Link Building 101: This Google guide to SEO link building covers everything all the basics link building techniques. Five Experts on Google SEO Link Building: This Google SEO starter guide provides you with advice from SEO gurus who share their best link building secrets. Our software and services help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget. It was recently announced that Google has given in to SEO and has come up with a new method to create super high profile ultra-safe white-hat SEO links. This is a very fortunate time in that websites have never been easier to create and at the same time most local businesses are hesitant to develop their own site. What can we expect with search engine optimization heading into 2014?  With Google still being the #1 search engine globally, it goes without saying that our strategy should preferentially target Google. Google announced the Hummingbird update on the 15th birthday of the company, September 27, 2013. There is a lingering idea out there that in order to rank #1 in Google, you must have a designer site, spend thousands in SEO (i.e. Anyone who’s been in SEO for a while knows that the idea of mass link building has been SEO-suicide since the release of Google’s Panda and Penguin updates.


The Google Penguin update picked up where previous Google updates left off, and worked to further increase the page ranking for high-quality sites while decreasing the search ranking for lower-quality sites.
If you manage or write for an ecommerce blog, one of your main goals is to have people actually see your content and more ambitiously, to rank on Google search. In addition to SEO updates, an easy way to send Google consistent signs that your content is relevant is through Google Plus. Being actively social as an author or brand on Google Plus can actually increase the Google search visibility of your blog articles or brand content.
One of the first and very important steps for Google Plus SEO is to link your author page on WordPress (or a related blog software) with your Google Plus Page. This whole process is very basic Google Plus SEO and should only take you about 10 minutes tops.
CPC Strategy is a retail-focused Search agency that uses a proprietary Search optimization process to drive conversions by matching inventory with consumer intent.
The main algorithm and bolt-on algorithms are being tweaked and modified regularly to keep black-hat SEO’s from gaming the results and to take into account changes in how content is judged to be relevant. There are a lot really smart people out there however, who test all kinds of parameters, from the words in your posts, to the file name of a page, to bolded words in your text, to links to your site, and on and on to see how sites are affected when changes in the algorithms occur. So if someone approaches you promising that you’ll be in the top three results in a few months, you may want to treat that appeal with a healthy dose of skepticism.
On top of that, there are several amazing SEO plugins that take care of a laundry list of must-do’s while you get to work creating new content on your site. At the same time a basic understanding of SEO will also help you to create content that is useful to your audience and incorporates search terms and phrases that visitors are actually using to find you. We have to get the thousand-and-one little things right and most importantly, your job is to create great content for your audience – not robots. Sacrificing quality for SEO puts mediocre content in front of more people, and sacrificing SEO for quality keeps good content locked away past page two of Google’s search results. From a high level perspective, there are three main processes in delivering search results: Crawling, Indexing, and Serving. During each crawl, Google detects links on pages and adds them to its list of pages to crawl.
When a user searches a query, Google’s computers search the index for matching pages and return the most relevant results.
But keywords are still the primary entry method to the search process, as evidenced by the functionality of the Google AdWords paid search tool. The solution is to keep keywords as a focus for overall SEO, but to allow them to take a back seat in on-page optimization. SEO refers to search engine optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google. Our Keyword Density Checker tool can help you keep track of where you’ve inserted your keywords – just don’t overdo it or your content will look spammy.
Write an engaging meta description that includes relevant keywords to boost your click-through rate. Read the full Google SEO Guide to Content Creation on WordStream’s Internet Marketing Blog.


These updates targeted spammy mass links and made the owners of those websites pay a hefty price, sometimes even with de-indexing their sites.
Specifically, the Google Penguin update was designed to punish sites using so-called “black-hat SEO” to increase their page rankings. Make sure your name is the same for both your Google Plus profile as well as your WordPress profile (the name that appears when you publish blog posts). Now scroll down to “Contact Info,” and where it says “Google+,” paste your Google Plus profile URL. Don’t expect immediate results when searching for your posts in Google search results because it takes some time for them to validate this.
Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. Our focused suite of data-driven solutions helps retailers own bottom-of-the-funnel traffic. Smarty pants researchers provide some pretty good insights such as the SEO Cheat Sheat, below, by search firm, MOZ. It’s executing on the many, many things we do know regarding search in the building of your site that is the foundation of all your post launch efforts.
Once Googlebot (Google’s web crawling bot) has fetched the new and updated pages, it compiles an index of all words and their location on each page.
Over 200 factors determine relevancy, including PageRank, or the importance of a page based on the incoming links from other pages. In December 2013, the lyrics site was caught offering to tweet links to the blog of an email filtering startup in exchange for the founder placing links to Rap Genius’ Justin Bieber lyrics on the blog. Stick to this strategy and you’ll see improved SEO and more successful content marketing efforts. Hummingbird is the biggest update to the Google search algorithm since the Caffeine update, back in 2010.
Understanding the basics will actually go a long way to improving your organic search results for different keywords.
In addition, it processes all information included in key content tags and attributes (i.e. Though meta keywords have become obsolete, the keywords contained within web page copy and meta descriptions are still a significant component of Google’s page ranking process. In response to Rap Genius’ shady SEO tactics, Google banished the website to the bottom of its sixth page of results.
Also use the ALT attribute to tell search engines and users what the picture is with a keyword. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption.



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