Google seo certification questions,marketing mix 5ps ppt,convert video to mp3 best quality,avi to media player converter free online - For Begninners

Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads.
Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns. WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business. Google a indique la semaine derniere que la societe de Mountain View ne proposerait pas de certification SEO a des personnes ou des entreprises, du moins dans un proche avenir.
Le googler Gary Illyes a indique dans une video sur YouTube ou il etait interviewe par Eric Enge qu'en interne de Google, il avait ete debattu d'une eventuelle certification SEO fournie par le moteur, comme la societe de Mountain View en propose deja pour Adwords et Analytics entre autres. Si ces arguments sont recevables ou en tout cas comprehensibles, ne nous y trompons pas et ne soyons pas naif : si Google ne veut pas s'investir dans le SEO avec une telle certification, c'est avant tout parce que cela ne lui fait pas gagner d'argent.
On peut imaginer que certaines personnes, en interne, sont plus lucides et se battent pour qu'il en soit autrement, mais que les voies financieres des actionnaires sont les plus fortes (nous avons d'ailleurs deja eu l'occasion d'expliquer ici notre vision de la communication SEO de Google). Google est une regie publicitaire, assortie d'un moteur de resultats naturels sur lequel personne n'a la main. On peut donc imaginer une certification SEO qui ne possede pas plus de valeur reelle que la certification SEA mais qui a le merite de rappeler les bases essentielles. Malheureusement, par experience, j'ai appris que l'adhesion a une charte, ou la certification n'est pas la panacee. J'aimerai egalement rajouter que au vu des nombreux changements de l'algorithme, des maj Google, il faudrait mettre la certification a jour tres frequemment. Ca reste donc un tres gros travail qui comme il est dit dans l'article ne rapportera pas d'argent a Google donc forcement je pense qu'une certification SEO a peu de chance de voir le jour. Si l'idee peut etre seduisante, il y a fort a parier qu'une certification SEO n'aurait pas plus de valeur qu'une certification Adwords que l'on peut passer chez soi (et faire passer par quelqu'un d'autre.
Personnellement je suis assez d'accord avec l'analyse d'Olivier : a quoi bon proposer une certification SEO si ce n'est pour perdre de l'argent et mettre en avant le fait qu'on est pas oblige de payer pour etre bien reference ?
Non, ce que Google veut c'est bien entendu renflouer ses caisses avec les campagnes Adwords !
Je precise qu'il reste de ce cote un gros travail a faire du cote de certains CRM E-commerce, mais pas que. Le guide PDF "Cahier des Charges SEO - Check-list pour la creation ou la refonte d'un site web" (novembre 2015) est disponible !
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Based on my research to date, which is minimal, I'm a firm believer that our industry is far from having any certifying authority. We even found multiple instances of marketers who just got their SEO Certification and now they are offering training in their local communities.
I've listed a few resources below that showed up consistently amongst my research initiatives.
Onsite search engine workshops offer personalized SEO training and certification in search engine marketing strategies. Admin Note: Search Engine Workshops is at the top of the list as this particular SEO Certification is the one I see most frequently.
I am very familiar with both Robin and John's reputation in our industry and have a good deal of respect for both.
The ExpertRating Search Engine Optimization Certification is being offered at a time limited special offer price. ExpertRating is one of the world's only ISO 9001:2000 Certified companies (from TUV America) offering an Online Search Engine Optimization Certification.
You'd be much better off taking that $49.00 and using it towards the purchase of SEO Book by Aaron Wall and, Search Engine Visibility by Shari Thurow. You may even want to consider purchasing a Subscription to WebmasterWorld and join the rest of us in our daily trek to furthering our SEO studies (referred to as Continuing Education) in a real time peer environment!
The pre-eminent source of information, education, and certification assessment for the constantly evolving Search Engine Optimization (SEO) industry worldwide, SEOcertification.org is the industry's first vendor-neutral certification developed by professionals for professionals. SEOcertification.org works with experts and industry leaders from the private and public sectors, including training programs, academia and government, to develop broad-based, foundational exams that validate an individual's search engine marketing skill set. This is what the SEOcertification.org certificate of completion looks like and it is mislabeled as an SEO Certification. With banners like the one shown at left appearing on the SEOcertification.org website, we have to wonder how up to date the search engine optimization exam criteria may be. You'd be much better off taking that $89.00 (hurry, because their offer expires on 2009-**-**) and using it towards the purchase of SEO Book by Aaron Wall and, Search Engine Visibility by Shari Thurow.
Welcome to Web CEO University, the ultimate source of education, information and certification in the quickly growing field of Internet Marketing.
Later after the creation of several successful Internet Marketing companies, we became one of the first Google certified SEO firms in the industry.
Admin Note: Google has its own challenges to deal with in regards to its Google Advertising Professionals program.
Bruce Clay's SEO certification course, established in January of 2005, is the oldest and most rigorous of the few SEO certification programs currently available. The title of Certified Advanced Search Engine Optimization Strategist from the Academy of Web Specialists Search Engine Workshops is your assurance that Foo's expert Search Engine Optimization (SEO) incorporates highly effective, ethical and proven methods of gaining you top positioning. New Delhi, bulk sms company in bikaner, bulk sms company in warangal, bulk sms company in mire, bulk sms company in guntur, bulk sms company in bhavnagar, bulk sms company in durgapur, bulk sms company in asansol, bulk sms company in ajmer, bulk sms company kolhapur, bulk sms company i ulhasnagar, bulk sms company in siliguri, bulk sms company in saharanpur, bulk sms company in dehradun, bulk sms company in jamnagar, bulk sms company in bhatpara, bulk sms company in dewas, bulk sms company in indore, bulk sms company in sangli miraj & kupwad, bulk sms company in kozhikode, bulk sms company in nanded waghala, bulk sms company in ujjain, bulk sms company in gulbarga, bulk sms company in tiruneveli, toll free no. We at Web Design Company, produce the ideal reflection for your business by our creative and exclusive layouts. As an offshore website design company we carry many years experience in the formation of top quality, user friendly and most essentialy result driven creative websites. Whether you require to assistance with an accessible web design plan, website development, web hosting, including a content management system, online marketing, or seeking for something designed in a creative manner, we can assist! Whether you want to create a lasting impression for your brand, or increase leads and sales, our team has the creativity, technology, and marketing know-how to make it happen. We offer expert marketing, design, and programming to ensure your website has a positiveimpact for your business.
The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars.
If an agency gets grabby, insisting they don’t have to hand something over, check the contract. To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users.
Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies. The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog. We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords.
These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them.
Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser.


Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers.
Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do.
If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets.
The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS.
Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on.
Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location. How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.
Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc.
Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement. WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs. La reponse finale a ete qu'une telle certification ne verrait pas le jour, car cela pourrait induire une confusion avec le fait que la presence d'un lien dans les resultats de recherche organique du moteur n'est pas payante. Et qu'un site web qui n'est pas optimise en referencement naturel aura toujours la solution de passer par Adwords, la premiere source de remuneration de l'entreprise. Il n'est pas concevable pour eux de fournir une certification SEO qui creerait un precedent et enormement de confusion.
Certifier la partie SEO laisserait entendre que des personnes adoubees par Google pourrait permettre a certains sites d'etre mis en avant de maniere preferentielle dans les resultats naturels.
Ce n'est pas parce que vous etes certifie Google AdWords que vous savez mener des campagnes AdWords.
On a souvent vu des agences peu scrupuleuses faire passer les examens a un employe et ne pas reconduire le contrat tout en gardant la notoriete acquise par une certification. Le probleme est que parfois, certains sites sont crees par des graphistes ou des developpeurs qui n'ont aucune base de connaissance SEO. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. We've picked websites apart byte by byte and have provided full blown reviews in some instances. It is also one that I personally do not lend too much credibility to based on actions being taken by some of those sporting these certification seals.
But, when it comes to this whole certification thing, I've got to put that aside and let you know how I personally feel.
Check out the Google logo (at bottom of banner), that is some mighty fine last minute graphics work.
If I'm a client of someone who is touting a Web CEO Certification and my SEO campaign fails, I may want to seek compensatory damages against my SEO. Many marketers are using nomenclature that is misleading and may have the consumer believing that they are a Google Certified SEO when in fact they are not.
Foo joins only eleven other SEO professionals to successfully complete the highest level of certified SEO training available in the world. I'm telling you, the advertising and marketing of these certifications is rather misleading, wouldn't you say so? These search engine optimization and search engine marketing articles are here for you to review and make your own decisions.
While designing a site, there are a huge number of various styles you can embrace to spread the message of a company all over promptly to clients, visitors or readers.
Our squad of professional and creative designers perform practically with lots of Customrs globally.
I don’t know why, but they cling to your stuff like the ex who never returns your houseplants. If the old agency wrote formal reports or audits, they should provide them in digital format. If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours. Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad.
Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP.
Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.
No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with.
Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses.
In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.


When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s).
Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. De meme, si certification il y a, cela signifierait que Google devrait mettre en place une sorte de programme d'entrainement, ce qu'il n'envisage pas.
Also, a good design compels your website visitors to explore your website further and much deeper.
I do believe a majority of those who touted SEO Certification did not make it into our directory.
If you are going to position yourself as an authority on a particular subject such as SEO, you need to clean up your own act first.
How can someone just coming out of one of these SEO Certification programs instantly become a teacher, mentor, trainer, etc.
I welcome anyone to challenge my findings here in writing at which time I will be happy to opine. You do not get an education in this industry for $49.00 and you surely don't get certified for that amount.
This is a piece of paper that states you've successfully completed a Search Engine Optimization Exam. And, how does one determine if they are a "leading search engine optimization expert"? I think we are going to see more and more potential litigation issues in this particular area.
The crucial thing to take into account just like us is to choose a creative style which fits the brand you are crafting for. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame. Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks.
When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns.
So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers.
There really are only a handful of certifications that are being touted in the SEO industry. Robin and John, are you prepared to go to battle for your Certified Advanced Search Engine Optimization Strategists? We can offer your business gears to accelerate with the facilitation of our experienced group. If your agency hands over a spreadsheet, you’re still required to set up new accounts.
If someone tries to prevent that, maybe they’re not the right agency for you in the first place. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. The best thing about our designing team is they are always ready to provide with endless ideas and possibilities. The rest of them are self serving certifications that have little to no meaning in the overall scheme of things. It was because one look at their websites and you know that they have no business passing themselves off as being SEO Certified.
In fact, I would think that would be the first thing to promote, those who are behind the certification process, wouldn't you?
Would you be willing to risk your Internet marketing campaign in the hands of someone who paid $156.00 USD for an SEO Certification? The impact is improved by our creativity which can make first impression on our Customr's mind, that's why they want to visit our site again and again. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content.
If you require any creative assistance, they are here to assist you with proper suggestion. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users. The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with. Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2.
These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3.
Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location.
This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.



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