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The concept of viral ads or web videos was introduced to our lives with YouTube around 5 or 6 years ago.
The recent growth of the web has seen it the case that many of the viral marketing hits have been in the recent years. The key to great viral video is gaining interest, keeping it and creating something that people get excited about and want to share as it reflects a part of them.
The Evian babies commercial is probably one of the most infamous commercials of recent years and has even spawned its own line of t-shirts. The rebirth of Old Spice was accompanied by this advertisement which turned its star Isaiah Mustafa into a character as well known as most house hold sports people. If the likes of American Basketball legend Kobe Bryant and talk show host Jimmy Kimmel can play Call of Duty then why can’t we. The highest hits of any viral video ever, this Blendtec advertisement was made in house and is everything a viral video should be. The German car giants Darth Vader advert where a small child plays the dark sides poster boy is a hilarious and well thought out advert.
These ads are everything a viral advert should be and are some of the best ever in our opinion. We are a friendly bunch, so why not pop in and see us, call us on 0113 827 2366, or get in touch using our contact form to see what we can do for you. All I am doing is posting the quote and photos I designed (using public domain photos from Wikipedia Commons so there is no copyright infringement issue) and posting these photos to my Mentor Me Facebook Page. What I will say is, my posts that are not quotes and photos have barely any reach (for example, I did post my last blog along with sharing this in Facebook Groups – the total reach was only 20). This seems to be a better way to go in order for the best opportunity to create a truly viral marketing campaign versus other campaigns I have created. That is astonishing results versus my past post reach and engagement figures (including my recent blog post which had almost no engagement and reach during my testing the last week)! Ever wondered how the Quotations from Chairman Mao started as an internal military handbook and became a blockbuster advice guide with total copies in print rivaling the Bible? Our curiosity got the better of us during the China National Day (October 1st) Golden Week, so we decided to investigate the phenomenon of Mao’s Little Red Book as a product marketing case study and conduct an open experiment (acknowledging the imperfect nature of such comparisons) following the lifecycle of the “Mao brand” from inception to its peak of popularity. Mao Zedong was proclaimed Chairman of the Council of People’s Commissars of the Soviet Republic of China, and later, Chairman of the Politburo, Chairman of the Military Commission, Chairman of the Communist Party, and so on.
Chairman Mao takes center stage on the Gate of Heavenly Peace at Tiananmen on 1 October 1949 to found the People’s Republic of China, with over 300,000 Chinese in the Square hoping to catch a glimpse of his godlike image. 200 Quotations From Chairman Mao is first published for internal circulation within the People’s Liberation Army containing 200 pithy quotations drawn from his many speeches. Quotations from Chairman Mao Tse-Tung (????? Mao Zhuxi Yulu) is officially published for a mass market audience with the goal of reaching 99% of the population. The history of mankind is one of continuous development from the realm of necessity to the realm of freedom.


Strategically we should despise all our enemies, but tactically we should take them all seriously. A revolution is not a dinner party, or writing an essay, or creating a picture or embroidery; it can not be so refined, so leisurely and gentle, so temperate, kind, courteous, restrained and magnanimous. At the time of Mao’s death, the Little Red Book was being published in over 50 languages plus Braille editions. As Deng Xiaoping’s Reform and Opening (???? Gaige kaifang) gains momentum, the Party’s Publicity Department stops distribution noting that the book had “mistakenly torn Mao’s thoughts into misleading fragments.” Almost overnight the title disappears from bookstores and reappears in antique shops. Those were turbulent times and many people suffered as the nation tried to find its way from revolution to stability.
That said, the Little Red Book provides an instructive example of successful viral marketing as well as a fascinating study in the art of brand building in the context of mass movements. Viral marketing can catapult your product, service, name, or book to instant fame and public recognition. After all, if there was a specific formula to create viral marketing everyone would be doing it and no one piece of marketing or content would truly stand out as viral; all marketing content would be distributed evenly (with no stand out viral content).
So the second step is marrying a marketing message to the wants and desires of my target audience. The third step is to tie steps one and two into a marketing package that is appealing and magnetic. During one of my Google searches, I stumbled upon a link with one of my quotes from Mentor Me. So it seems this quote was appealing and magnetic to someone already, since they used it for their own marketing. Someone liked a quote from my book enough to use it to market their Dutch professional coaching company! Hmmmm…so if a quote from my book is interesting enough to be used to market an overseas company, which does business in a different language…maybe I am onto something? After all, if my name and book quotes are spread all over the internet and become viral—natural human curiosity will take over. If I am successful, then all you need to do is copy this viral marketing formula in order to create your own viral marketing content.
You can view all the quotes and photos I created on my Facebook page for my book, Mentor Me, here: Mentor Me Facebook Page.
These branded ads, or commercials offer a significant chance for business to really hit the big time and advertise their product on a huge scale and without having to pay networks for the advertising space. Though there have been some huge successes before YouTube’s popularity, with the Pepsi ad featuring Britney, Beyonce and Pink, which appeared on TV in 2004 doing well among viral marketing videos. This reflection allows people to willingly put their name to something in the social media sphere.
Its play on humor, play masculinity and plain silliness means it is one of the most ridiculous advertisements ever to go viral.


Created to be a silly play on science, using all sorts of popular consumer products, such as Justin Bieber’s autobiography and his model to give us a laugh and a little of the forbidden malevolence in all of us.
We work closely with our clients to meet their goals and deliver exceptional results, and we pride ourselves on staying ahead of the game in an ever-changing industry.
The subsequent victories over the Japanese and the Nationalists added to his aura of invincibility, as a soldier immune to death and injury.
Mao’s quotations can be found all across China: carved into stones, ink-brushed on walls, imprinted on plates and more. Mao himself told Edgar Snow in 1970 that he deplored the excesses of the personality cult around him.
I look at these search results as a report card for how I am doing with my marketing online. And so matures the new age of movie marketing -- one that goes beyond trailers, posters and an A-list roster. With Mao now in semi-retirement, and his comrades running the show, this publication succeeded in “refreshing” his most memorable sayings within the hearts and minds of the PLA.
Recognizing the need for portability, publishers release a red vinyl cover pocket version which becomes an instant hit with Red Guards, earning its “Little Red Book” nickname.
During the next decade, the Little Red Book becomes an indicator to tell friends from enemies, a scripture for loyal followers, a self-help guide and camouflage to feel protected. Numerous sources claim that the total printed copies the Little Red Book exceeded 5 billion, drawing comparisons with estimates on the number of printed Bibles. In conducting research, I knew the audience for this genre is about 70% female, with an average age between 25 to 50. I am strictly posting to my Mentor Me Book Facebook Page (which I have not been very active with, as you can see from my Facebook Page, until this viral marketing campaign recently). On National Day 1966, 1.5 million people (up 5x from 1949) gather around the Gate of Heavenly Peace to listen to Chairman Mao, almost everyone there holding the book. As far back as 1999, The Blair Witch Project had the world fooled into thinking that what it was seeing was actually found footage.
More recently, The Dark Knight campaign mobilized millions of fans across the globe with a scavenger hunt built around fake websites, emails, phone numbers and staged real world events.When done right, viral campaigns can spread anticipation for a film like wildfire.
People taken in by clever campaigns find themselves actively marketing the movie on the studio's behalf by sharing their content and becoming personally invested in a movie weeks before its release date, which largely improves the odds that they’ll buy a ticket. So without further ado, here are 10 of the most impressive viral movie campaigns we’ve ever seen.



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